Clothing and laundry · County · Missouri
Clothing and shoe stores in Franklin County, MO
Competitor counts, household spending and official business counts for clothing and shoe stores in Franklin County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #353 of 2,087 scored counties
#8 of 71 scored counties in Missouri
- Listings
- 41
- 19 chain locations (46%)
- Official establishments
- 15
- −34.8% since 2019
- Household spending a year
- $82.8M
- On clothing, shoes and related services · $1,924 a household
- Spending per listing
- $2M
- 59% above the U.S.
- Listings per 10k households
- 9.5
- 41% below the U.S.
- Population, 2025
- 108,090
- +3.1% since 2020
See the clothing and shoe stores around any address in Franklin County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 41 clothing and shoe stores in Franklin County. Chain locations make up 46% of them, against 44% across the U.S. That comes to 9.5 for every 10,000 households, 41% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Franklin County comes to about $82.8M a year: $1,924 per household, 6% below the U.S. average. That is about $2M of household spending for each store on map listings, 59% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 15 businesses with payroll classed as clothing and shoe stores in Franklin County in 2023, down 34.8% from 2019. That is one for every 2,869 households, against one for every 1,273 across the U.S. Official counts also show 56 one-person businesses without payroll. Since fiscal 2022, 2 SBA-backed loans worth $1M have gone to businesses classed as clothing and shoe stores in Franklin County.
Between 2020 and 2025, the population of Franklin County grew 3.1%, in step with the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in Franklin County is 71 (upper middle), #353 of 2,087 scored counties and #8 of 71 scored counties in Missouri. That puts it in the top quarter of counties.
How Franklin County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.5 | 15.2 | 16.2 |
| Spending per listing | $2M | $1.3M | $1.3M |
| Households per official establishment | 2,869 | 1,482 | 1,273 |
| Official establishment growth, 2019–2023 | −34.8% | −14.8% | −12.2% |
| Population growth, 2020–2025 | +3.1% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,924 | $1,939 | $2,055 |
| Median household income | $73,165 | $70,702 | $80,734 |
| Groundwork market score | 71 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23 → 15−34.8% over the period
- Employees, 2023
- 148
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- 56Businesses with no payroll
- Map listings, September 2026
- 4119 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $1M
SBA-backed loans to businesses classed as clothing and shoe stores in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 108,090+3.1% since 2020
- Households
- 43,036
- Median age
- 41.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 923 sq. mi.
- People per square mile
- 115
- Median household income
- $73,165+27.9% vs. 2015–2019, before inflation
- Average household income
- $92,432
- Median home value
- $227,600
- Jobs located here
- 38,594
- Daytime population
- 91,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for clothing and shoe stores, numbered among those based in Missouri, with Franklin County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 90 | 8 | 5.8 | $3.5M | +9.2% | #27 of 2,087 |
| 2Lincoln County, MO | 88 | 20 | 8.8 | $2.3M | +11.4% | #48 of 2,087 |
| 3Cass County, MO | 87 | 32 | 7.4 | $2.8M | +7.1% | #57 of 2,087 |
| 4Jefferson County, MO | 81 | 67 | 7.6 | $2.6M | +2.7% | #143 of 2,087 |
| 5Clay County, MO | 79 | 92 | 9.0 | $2.3M | +4.3% | #172 of 2,087 |
| 6Christian County, MO | 78 | 39 | 11.1 | $1.8M | +8.3% | #187 of 2,087 |
| 7Lafayette County, MO | 74 | 11 | 8.7 | $2.3M | +1.4% | #262 of 2,087 |
| 8Franklin County, MO | 71 | 41 | 9.5 | $2M | +3.1% | #353 of 2,087 |
| 9St. Charles County, MO | 71 | 193 | 12.0 | $2M | +4.9% | #354 of 2,087 |
| 10Lawrence County, MO | 70 | 9 | 6.2 | $2.8M | +3.7% | #368 of 2,087 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry74
- Clothing and shoe stores71
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Franklin County, MO?
There are 41 clothing and shoe stores on map listings in Franklin County as of September 2026. 19 of them (46%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 15 businesses with payroll classed as clothing and shoe stores in 2023, down 34.8% from 2019. Another 56 one-person businesses have no payroll, by official counts.
How much do households in Franklin County, MO spend on clothing, shoes and related services?
About $82.8M a year, or $1,924 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 41 clothing and shoe stores on map listings, it comes to $2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 43,036 households in Franklin County and national spending patterns by income.
How does Franklin County, MO compare with the U.S. for clothing and shoe stores?
Franklin County has 9.5 clothing and shoe stores per 10,000 households, 41% below the U.S. rate of 16.2. Spending per store is $2M, 59% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Franklin County would have about 65, against 41 on map listings. There is one business with payroll in the industry for every 2,869 households, against one for every 1,273 across the U.S. The official count fell 34.8% from 2019 to 2023, against −12.2% for the U.S.
How fast is Franklin County, MO growing?
Population estimates put Franklin County at 108,090 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 43,036 households. The median household income in Franklin County is $73,165 a year, 9% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 71 for clothing and shoe stores (upper middle), #353 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.