Groundwork

Clothing and laundry · County · Missouri

Clothing and shoe stores in Newton County, MO

Competitor counts, household spending and official business counts for clothing and shoe stores in Newton County, MO, set against other counties and the U.S.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #585 of 2,087 scored counties
#16 of 71 scored counties in Missouri

Listings
25
9 chain locations (36%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$40.7M
On clothing, shoes and related services · $1,838 a household
Spending per listing
$1.6M
28% above the U.S.
Listings per 10k households
11.3
30% below the U.S.
Population, 2025
62,263
+6.1% since 2020

See the clothing and shoe stores around any address in Newton County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 25 clothing and shoe stores in Newton County. Chain locations make up 36% of them, against 44% across the U.S. Per 10,000 households, that is 11.3, 30% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in Newton County comes to about $40.7M a year: $1,838 per household, 11% below the U.S. average. Spread across 25 clothing and shoe stores, that is $1.6M per store, 28% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 11 businesses with payroll classed as clothing and shoe stores in Newton County in 2023. That is one for every 2,012 households, against one for every 1,273 across the U.S. Another 43 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Newton County grew 6.1%, faster than the U.S. (+3.1%). Newton County scores 63 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #585 of 2,087 scored counties and #16 of 71 scored counties in Missouri.

How Newton County compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Newton County, MO compared with Missouri and the U.S.
MeasureNewton CountyMissouriU.S.
Listings per 10k households11.315.216.2
Spending per listing$1.6M$1.3M$1.3M
Households per official establishment2,0121,4821,273
Official establishment growth, 2019–2023n/a−14.8%−12.2%
Population growth, 2020–2025+6.1%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,838$1,939$2,055
Median household income$66,301$70,702$80,734
Groundwork market score6348

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 11
Employees, 2023
61
Annual payroll, 2023
$1.5M
One-person businesses, 2023
43Businesses with no payroll
Map listings, September 2026
259 chain locations
Listings at the U.S. rate for this spending
32The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Newton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Newton County

Population, 2025 estimate
62,263+6.1% since 2020
Households
22,129
Median age
40.4
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
625 sq. mi.
People per square mile
96
Median household income
$66,301+30.5% vs. 2015–2019, before inflation
Average household income
$87,454
Median home value
$190,700
Jobs located here
22,933
Daytime population
58,625Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Newton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Missouri

Every Missouri market ranked →

The highest-scoring counties in Missouri for clothing and shoe stores, numbered among those based in Missouri, with Newton County marked.

Top counties in Missouri

Counties in Missouri ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, MO9085.8$3.5M+9.2%#27 of 2,087
2Lincoln County, MO88208.8$2.3M+11.4%#48 of 2,087
3Cass County, MO87327.4$2.8M+7.1%#57 of 2,087
4Jefferson County, MO81677.6$2.6M+2.7%#143 of 2,087
5Clay County, MO79929.0$2.3M+4.3%#172 of 2,087
6Christian County, MO783911.1$1.8M+8.3%#187 of 2,087
7Lafayette County, MO74118.7$2.3M+1.4%#262 of 2,087
8Franklin County, MO71419.5$2M+3.1%#353 of 2,087
9St. Charles County, MO7119312.0$2M+4.9%#354 of 2,087
10Lawrence County, MO7096.2$2.8M+3.7%#368 of 2,087
16Newton County, MO632511.3$1.6M+6.1%#585 of 2,087

Other business types in Newton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Newton County, MO?

There are 25 clothing and shoe stores on map listings in Newton County as of September 2026. 9 of them (36%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 11 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 43 one-person businesses without payroll.

How much do households in Newton County, MO spend on clothing, shoes and related services?

About $40.7M a year, or $1,838 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 25 clothing and shoe stores on map listings, it comes to $1.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 22,129 households in Newton County and national spending patterns by income.

How does Newton County, MO compare with the U.S. for clothing and shoe stores?

Newton County has 11.3 clothing and shoe stores per 10,000 households, 30% below the U.S. rate of 16.2. Spending per store is $1.6M, 28% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Newton County would have about 32, against 25 on map listings. There is one business with payroll in the industry for every 2,012 households, against one for every 1,273 across the U.S.

How fast is Newton County, MO growing?

Population estimates put Newton County at 62,263 people in 2025, up 6.1% since 2020, faster than the U.S. (+3.1%). It has 22,129 households. The median household income in Newton County is $66,301 a year, 18% below the U.S. median of $80,734. That rose 30.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newton County scores 63 for clothing and shoe stores (upper middle), #585 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Newton County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Newton County

Screening a site or an acquisition in Newton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.