Market rankings · Missouri
Clothing, shoe and laundry businesses in Missouri
Every metro area, small-town market and county in Missouri, ranked by the Groundwork market score for clothing, shoe and laundry businesses, with competitor counts and household spending for each.
- Listings
- 5,174
- 2,031 chain locations (39%)
- Official establishments
- 2,021
- −13.6% since 2019
- Household spending a year
- $4.9B
- On clothing, shoes and related services
- Listings per 10k households
- 20.6
- 12% below the U.S.
- Spending per listing
- $940K
- 7% above the U.S.
- Rank among states
- #29 of 51
- Market score 49 · Lower middle
A site report maps the clothing, shoe and laundry businesses on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 5,174 clothing, shoe and laundry businesses on map listings in Missouri as of September 2026. 2,031 of them (39%) are chain locations, against 37% across the U.S. That comes to 20.6 for every 10,000 households, 12% below the U.S. rate of 23.3.
At $1,939 per household (6% below the U.S. average), households in Missouri spend about $4.9B a year on clothing, shoes and related services. That works out to $940K per business, 7% above the U.S. figure of $880K.
In 2023, official counts showed 2,021 businesses with payroll in Missouri classed as clothing and shoe stores, laundromats and dry cleaners, down 13.6% from 2019. That is one for every 1,241 households, against one for every 1,008 across the U.S. Across the U.S., the count fell 12.0% over the same years. Since fiscal 2022, 33 SBA-backed loans worth $10.4M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Missouri.
Among the 50 states and DC, Missouri ranks #29 for clothing, shoe and laundry businesses, with a Groundwork market score of 49 (lower middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (74). Of the 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest (73).
Every market in Missouri for clothing, shoe and laundry businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 74 | 96 | 16.4 | $1.2M | +2.2% | #40 of 387 |
| 2Kansas City, MO-KS | 66 | 1,808 | 20.2 | $1M | +3.4% | #89 of 387 |
| 3Columbia, MO | 64 | 160 | 18.5 | $1.1M | +3.9% | #101 of 387 |
| 4St. Louis, MO-IL | 57 | 2,369 | 20.4 | $1M | −0.2% | #151 of 387 |
| 5Springfield, MO | 55 | 405 | 20.4 | $900K | +5.1% | #167 of 387 |
| 6St. Joseph, MO-KS | 47 | 87 | 18.6 | $975K | −2.0% | #224 of 387 |
| 7Joplin, MO-KS | 42 | 194 | 24.4 | $723K | +3.9% | #261 of 387 |
| 8Cape Girardeau, MO-IL | 32 | 118 | 30.8 | $596K | +1.7% | #310 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 73 | 30 | 14.2 | $1.3M | +4.9% | #81 of 536 |
| 2Fort Leonard Wood, MO | 68 | 22 | 13.1 | $1.4M | +0.8% | #109 of 536 |
| 3Rolla, MO | 63 | 24 | 13.8 | $1.3M | +1.6% | #150 of 536 |
| 4Marshall, MO | 56 | 11 | 13.7 | $1.2M | −0.3% | #222 of 536 |
| 5Sedalia, MO | 53 | 31 | 18.2 | $946K | +2.9% | #245 of 536 |
| 6Mexico, MO | 52 | 13 | 14.1 | $1.2M | −1.0% | #249 of 536 |
| 7Hannibal, MO | 51 | 25 | 16.3 | $1.1M | +0.4% | #256 of 536 |
| 8Farmington, MO | 50 | 55 | 22.2 | $777K | +2.1% | #271 of 536 |
| 9Moberly, MO | 48 | 19 | 20.5 | $822K | +0.2% | #291 of 536 |
| 10Sikeston, MO | 46 | 48 | 24.2 | $717K | −0.3% | #310 of 536 |
| 11Poplar Bluff, MO | 40 | 30 | 18.1 | $903K | −0.4% | #359 of 536 |
| 12Lebanon, MO | 39 | 35 | 24.0 | $685K | +2.5% | #373 of 536 |
| 13Kirksville, MO | 33 | 34 | 32.6 | $537K | +1.9% | #425 of 536 |
| 14West Plains, MO | 31 | 44 | 27.6 | $592K | +2.5% | #438 of 536 |
| 15Maryville, MO | 30 | 19 | 22.5 | $763K | −4.0% | #441 of 536 |
| Quincy, IL-MO | 29 | 89 | 28.6 | $634K | −2.0% | #448 of 536 |
| 16Kennett, MO | 27 | 31 | 27.5 | $586K | −4.8% | #464 of 536 |
| 17Branson, MO | 23 | 160 | 70.2 | $249K | +1.7% | #493 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln County, MO | 91 | 24 | 10.5 | $1.9M | +11.4% | #16 of 2,210 |
| 2Warren County, MO | 89 | 13 | 9.4 | $2.1M | +9.2% | #29 of 2,210 |
| 3Cass County, MO | 85 | 47 | 10.9 | $1.9M | +7.1% | #74 of 2,210 |
| 4Jefferson County, MO | 81 | 91 | 10.3 | $1.9M | +2.7% | #119 of 2,210 |
| 5Christian County, MO | 79 | 53 | 15.1 | $1.3M | +8.3% | #162 of 2,210 |
| 6Stone County, MO | 76 | 10 | 7.4 | $2.4M | +4.1% | #203 of 2,210 |
| 7Lafayette County, MO | 76 | 14 | 11.1 | $1.8M | +1.4% | #212 of 2,210 |
| 8Ray County, MO | 74 | 6 | 6.6 | $2.9M | +1.1% | #253 of 2,210 |
| 9Franklin County, MO | 74 | 53 | 12.3 | $1.6M | +3.1% | #271 of 2,210 |
| 10Clay County, MO | 73 | 143 | 14.0 | $1.5M | +4.3% | #294 of 2,210 |
| 11Webster County, MO | 71 | 24 | 17.2 | $1.1M | +10.4% | #358 of 2,210 |
| 12McDonald County, MO | 70 | 5 | 5.8 | $2.9M | +3.1% | #361 of 2,210 |
| 13St. Charles County, MO | 70 | 272 | 16.9 | $1.4M | +4.9% | #387 of 2,210 |
| 14Pike County, MO | 67 | 6 | 9.3 | $1.8M | +3.1% | #449 of 2,210 |
| 15Callaway County, MO | 67 | 22 | 13.3 | $1.4M | +3.2% | #460 of 2,210 |
| 16Clinton County, MO | 66 | 9 | 10.8 | $1.7M | +2.1% | #478 of 2,210 |
| 17Lawrence County, MO | 66 | 16 | 11.0 | $1.6M | +3.7% | #481 of 2,210 |
| 18Dallas County, MO | 65 | 7 | 10.3 | $1.6M | +5.2% | #521 of 2,210 |
| 19Morgan County, MO | 65 | 11 | 12.6 | $1.4M | +6.8% | #532 of 2,210 |
| 20Johnson County, MO | 65 | 30 | 14.2 | $1.3M | +4.9% | #539 of 2,210 |
| 21Newton County, MO | 65 | 34 | 15.4 | $1.2M | +6.1% | #543 of 2,210 |
| 22Barry County, MO | 64 | 23 | 17.2 | $1M | +4.8% | #574 of 2,210 |
| 23Moniteau County, MO | 61 | 6 | 10.5 | $1.7M | +1.4% | #658 of 2,210 |
| 24Pulaski County, MO | 60 | 22 | 13.1 | $1.4M | +0.8% | #709 of 2,210 |
| 25Osage County, MO | 60 | 9 | 17.0 | $1.1M | +2.7% | #720 of 2,210 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Cedar County, MO | 59 | 7 | 12.1 | $1.4M | +4.8% | #742 of 2,210 |
| 27Ste. Genevieve County, MO | 59 | 12 | 16.8 | $1.1M | +1.1% | #754 of 2,210 |
| 28Cole County, MO | 57 | 59 | 19.0 | $1M | +1.7% | #833 of 2,210 |
| 29Boone County, MO | 56 | 140 | 18.3 | $1.1M | +4.2% | #873 of 2,210 |
| 30Dent County, MO | 55 | 6 | 10.7 | $1.6M | +1.3% | #897 of 2,210 |
| 31Phelps County, MO | 55 | 24 | 13.8 | $1.3M | +1.6% | #906 of 2,210 |
| 32Polk County, MO | 55 | 27 | 22.4 | $792K | +6.3% | #928 of 2,210 |
| 33Wright County, MO | 54 | 12 | 16.7 | $967K | +8.0% | #970 of 2,210 |
| 34Platte County, MO | 54 | 106 | 24.1 | $940K | +6.7% | #973 of 2,210 |
| 35Washington County, MO | 53 | 11 | 12.3 | $1.4M | +1.6% | #992 of 2,210 |
| 36Perry County, MO | 53 | 14 | 18.6 | $992K | +0.6% | #1,022 of 2,210 |
| 37Madison County, MO | 51 | 7 | 14.9 | $1.2M | +1.9% | #1,088 of 2,210 |
| 38Douglas County, MO | 51 | 7 | 15.0 | $1.1M | +6.4% | #1,096 of 2,210 |
| 39Cooper County, MO | 50 | 13 | 20.8 | $863K | +3.0% | #1,142 of 2,210 |
| 40Stoddard County, MO | 48 | 20 | 17.3 | $982K | −1.3% | #1,199 of 2,210 |
| 41Macon County, MO | 46 | 8 | 13.2 | $1.3M | −0.1% | #1,260 of 2,210 |
| 42Saline County, MO | 46 | 11 | 13.7 | $1.2M | −0.3% | #1,262 of 2,210 |
| 43Pettis County, MO | 45 | 31 | 18.2 | $946K | +2.9% | #1,311 of 2,210 |
| 44Henry County, MO | 45 | 17 | 18.4 | $916K | +3.2% | #1,316 of 2,210 |
| 45Audrain County, MO | 43 | 13 | 14.1 | $1.2M | −1.0% | #1,366 of 2,210 |
| 46Jackson County, MO | 43 | 712 | 23.2 | $822K | +2.1% | #1,386 of 2,210 |
| 47Crawford County, MO | 42 | 15 | 15.7 | $1.1M | −0.4% | #1,406 of 2,210 |
| 48Texas County, MO | 42 | 17 | 17.9 | $881K | +6.9% | #1,414 of 2,210 |
| 49Benton County, MO | 42 | 16 | 18.7 | $870K | +5.7% | #1,415 of 2,210 |
| 50St. Francois County, MO | 42 | 55 | 22.2 | $777K | +2.1% | #1,424 of 2,210 |
| 51Barton County, MO | 41 | 7 | 15.7 | $1M | +1.5% | #1,443 of 2,210 |
| 52Howard County, MO | 40 | 7 | 19.5 | $923K | +0.3% | #1,506 of 2,210 |
| 53Randolph County, MO | 40 | 19 | 20.5 | $822K | +0.2% | #1,514 of 2,210 |
| 54Greene County, MO | 40 | 294 | 22.5 | $803K | +3.3% | #1,518 of 2,210 |
| 55St. Louis city, MO | 39 | 247 | 17.0 | $1.1M | −7.4% | #1,537 of 2,210 |
| 56Scott County, MO | 39 | 42 | 27.4 | $649K | −0.1% | #1,564 of 2,210 |
| 57Mississippi County, MO | 38 | 6 | 13.4 | $1.2M | −1.1% | #1,573 of 2,210 |
| 58Linn County, MO | 38 | 10 | 20.8 | $874K | −0.3% | #1,588 of 2,210 |
| 59Vernon County, MO | 37 | 13 | 16.8 | $966K | +1.5% | #1,617 of 2,210 |
| 60Gasconade County, MO | 37 | 16 | 26.4 | $672K | +0.1% | #1,636 of 2,210 |
| 61Miller County, MO | 35 | 29 | 29.4 | $584K | +4.2% | #1,713 of 2,210 |
| 62Butler County, MO | 34 | 30 | 18.1 | $903K | −0.4% | #1,721 of 2,210 |
| 63Laclede County, MO | 34 | 35 | 24.0 | $685K | +2.5% | #1,735 of 2,210 |
| 64St. Louis County, MO | 33 | 1,195 | 28.9 | $755K | −1.2% | #1,759 of 2,210 |
| 65Cape Girardeau County, MO | 33 | 112 | 34.5 | $540K | +2.7% | #1,779 of 2,210 |
| 66Ripley County, MO | 32 | 6 | 15.0 | $1M | +0.4% | #1,785 of 2,210 |
| 67Marion County, MO | 32 | 24 | 21.2 | $816K | +0.2% | #1,793 of 2,210 |
| 68Jasper County, MO | 31 | 153 | 30.9 | $566K | +3.7% | #1,832 of 2,210 |
| 69New Madrid County, MO | 30 | 11 | 16.4 | $1M | −7.6% | #1,840 of 2,210 |
| 70Buchanan County, MO | 29 | 79 | 23.6 | $752K | −1.1% | #1,871 of 2,210 |
| 71Howell County, MO | 27 | 44 | 27.6 | $592K | +2.5% | #1,928 of 2,210 |
| 72Adair County, MO | 27 | 33 | 36.2 | $488K | +1.6% | #1,933 of 2,210 |
| 73Camden County, MO | 27 | 96 | 53.6 | $355K | +2.9% | #1,935 of 2,210 |
| 74Nodaway County, MO | 26 | 19 | 22.5 | $763K | −4.0% | #1,943 of 2,210 |
| 75Pemiscot County, MO | 25 | 10 | 15.8 | $1M | −7.2% | #1,962 of 2,210 |
| 76Dunklin County, MO | 25 | 31 | 27.5 | $586K | −4.8% | #1,979 of 2,210 |
| 77Livingston County, MO | 24 | 19 | 33.9 | $530K | +1.1% | #2,002 of 2,210 |
| 78Wayne County, MO | 19 | 9 | 19.5 | $793K | −1.4% | #2,088 of 2,210 |
| 79Taney County, MO | 18 | 160 | 70.2 | $249K | +1.7% | #2,125 of 2,210 |
| Andrew County, MO | Not scored | 2 | 2.9 | $6.7M | +0.7% | |
| Bates County, MO | Not scored | 4 | 6.5 | $2.7M | +2.9% | |
| Montgomery County, MO | Not scored | 3 | 6.5 | $2.7M | +2.6% | |
| DeKalb County, MO | Not scored | 3 | 8.0 | $2.3M | −15.6% | |
| Bollinger County, MO | Not scored | 3 | 7.6 | $2.2M | +0.9% | |
| Ralls County, MO | Not scored | 1 | 2.5 | $7.1M | +0.9% | |
| Lewis County, MO | Not scored | 5 | 15.7 | $1.1M | −1.6% | |
| Grundy County, MO | Not scored | 7 | 17.9 | $924K | −0.2% | |
| St. Clair County, MO | Not scored | 1 | 2.5 | $6.7M | +6.7% | |
| Iron County, MO | Not scored | 8 | 20.7 | $779K | −2.0% | |
| Caldwell County, MO | Not scored | 3 | 8.0 | $2.2M | +2.1% | |
| Ozark County, MO | Not scored | 0 | 0.0 | n/a | +7.7% | |
| Monroe County, MO | Not scored | 2 | 5.8 | $3M | +3.1% | |
| Oregon County, MO | Not scored | 3 | 8.9 | $1.8M | +1.2% | |
| Hickory County, MO | Not scored | 2 | 5.6 | $2.7M | +8.9% | |
| Daviess County, MO | Not scored | 5 | 16.6 | $1.1M | +1.5% | |
| Maries County, MO | Not scored | 4 | 11.7 | $1.5M | −0.7% | |
| Carroll County, MO | Not scored | 2 | 5.7 | $3M | −0.6% | |
| Harrison County, MO | Not scored | 4 | 12.5 | $1.3M | +1.5% | |
| Dade County, MO | Not scored | 3 | 9.8 | $1.7M | +2.9% | |
| Chariton County, MO | Not scored | 1 | 3.7 | $4.9M | −0.1% | |
| Shannon County, MO | Not scored | 5 | 17.3 | $919K | +3.6% | |
| Clark County, MO | Not scored | 4 | 16.5 | $1M | −2.8% | |
| Gentry County, MO | Not scored | 11 | 45.3 | $364K | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 2 | 8.4 | $2M | −3.6% | |
| Sullivan County, MO | Not scored | 2 | 9.8 | $1.7M | −4.1% | |
| Carter County, MO | Not scored | 4 | 19.6 | $814K | +4.2% | |
| Atchison County, MO | Not scored | 6 | 26.2 | $650K | −2.5% | |
| Scotland County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Putnam County, MO | Not scored | 1 | 5.6 | $3.2M | −3.0% | |
| Holt County, MO | Not scored | 3 | 17.2 | $1M | +0.4% | |
| Schuyler County, MO | Not scored | 1 | 7.7 | $2.2M | +3.3% | |
| Knox County, MO | Not scored | 1 | 7.8 | $2.2M | −0.1% | |
| Mercer County, MO | Not scored | 2 | 15.4 | $1.1M | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 clothing, shoe and laundry businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing, shoe and laundry businesses are in Missouri?
As of September 2026, map listings count 5,174 clothing, shoe and laundry businesses in Missouri. 2,031 of them (39%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 2,021 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 13.6% from 2019. Official counts list 4,551 one-person businesses without payroll.
How much do households in Missouri spend on clothing, shoes and related services?
About $4.9B a year, or $1,939 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 5,174 clothing, shoe and laundry businesses on map listings, it comes to $940K per business. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for clothing, shoe and laundry businesses?
Missouri has 20.6 clothing, shoe and laundry businesses per 10,000 households, 12% below the U.S. rate of 23.3. Spending per business is $940K, 7% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Missouri would have about 5,526, against 5,174 on map listings. There is one business with payroll in the industry for every 1,241 households, against one for every 1,008 across the U.S. The official count fell 13.6% from 2019 to 2023, against −12.0% for the U.S.
Which market in Missouri has the highest market score for clothing, shoe and laundry businesses?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 74 (upper middle). Among 18 scored small-town markets in or partly in Missouri, the Warrensburg area scores highest, at 73 (upper middle). Among 79 scored counties in Missouri, Lincoln County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 49 for clothing, shoe and laundry businesses (lower middle), #29 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Clothing, shoes and laundry in other states
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Top markets for clothing, shoe and laundry businesses across the U.S. · All business types in Missouri
Related business types in Missouri
- Clothing and shoe stores3,818 listings
- Laundromats352 listings
- Dry cleaners233 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.