Groundwork

Clothing and laundry · Small-town market · Missouri

Clothing and shoe stores in the Mexico, MO area

How the Mexico, MO area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #270 of 536 scored small-town markets
#7 of 17 scored small-town markets based in Missouri

Listings
10
4 chain locations (40%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$15.7M
On clothing, shoes and related services · $1,705 a household
Spending per listing
$1.6M
24% above the U.S.
Listings per 10k households
10.8
33% below the U.S.
Population, 2025
24,528
−1.0% since 2020

See the clothing and shoe stores around any address in the Mexico area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mexico area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 10 clothing and shoe stores in the Mexico area. Chain locations make up 40% of them, against 44% across the U.S. Per 10,000 households, that is 10.8, 33% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in the Mexico area comes to about $15.7M a year: $1,705 per household, 17% below the U.S. average. That works out to $1.6M per store, 24% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as clothing and shoe stores in the Mexico area: counts under 3 aren’t published. Official counts also show 14 one-person businesses without payroll.

Between 2020 and 2025, the population of the Mexico area declined 1.0%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in the Mexico area is 50 (upper middle), #270 of 536 scored small-town markets and #7 of 17 scored small-town markets based in Missouri.

How the Mexico area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Mexico, MO area compared with Missouri and the U.S.
MeasureMexico areaMissouriU.S.
Listings per 10k households10.815.216.2
Spending per listing$1.6M$1.3M$1.3M
Households per official establishmentn/a1,4821,273
Official establishment growth, 2019–2023n/a−14.8%−12.2%
Population growth, 2020–2025−1.0%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,705$1,939$2,055
Median household income$59,448$70,702$80,734
Groundwork market score5048

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
14Businesses with no payroll
Map listings, September 2026
104 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Mexico area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Mexico area

Population, 2025 estimate
24,528−1.0% since 2020
Households
9,219
Median age
40.1
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
692 sq. mi.
People per square mile
35
Median household income
$59,448+34.3% vs. 2015–2019, before inflation
Average household income
$71,893
Median home value
$143,100
Jobs located here
8,235
Daytime population
22,988Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Mexico area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Mexico area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for clothing and shoe stores, numbered among those based in Missouri, with the Mexico area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warrensburg, MO672612.3$1.5M+4.9%#122 of 536
2Fort Leonard Wood, MO641810.7$1.7M+0.8%#147 of 536
3Marshall, MO6167.5$2.3M−0.3%#168 of 536
4Rolla, MO611810.4$1.7M+1.6%#171 of 536
5Farmington, MO533514.1$1.2M+2.1%#246 of 536
6Hannibal, MO511711.1$1.6M+0.4%#259 of 536
7Mexico, MO501010.8$1.6M−1.0%#270 of 536
8Sedalia, MO502514.7$1.2M+2.9%#275 of 536
9Moberly, MO491314.1$1.2M+0.2%#285 of 536
10Sikeston, MO433919.7$882K−0.3%#335 of 536

Other business types in the Mexico area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Mexico, MO area?

There are 10 clothing and shoe stores on map listings in the Mexico area as of September 2026. 4 of them (40%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in the Mexico area: counts under 3 are left out. Official counts list 14 one-person businesses without payroll.

How much do households in the Mexico, MO area spend on clothing, shoes and related services?

About $15.7M a year, or $1,705 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 10 clothing and shoe stores on map listings, it comes to $1.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 9,219 households in the Mexico area and national spending patterns by income.

How does the Mexico, MO area compare with the U.S. for clothing and shoe stores?

The Mexico area has 10.8 clothing and shoe stores per 10,000 households, 33% below the U.S. rate of 16.2. Spending per store is $1.6M, 24% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Mexico area would have about 12, against 10 on map listings.

How fast is the Mexico, MO area growing?

Population estimates put the Mexico area at 24,528 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 9,219 households. The median household income in the Mexico area is $59,448 a year, 26% below the U.S. median of $80,734. That rose 34.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mexico area scores 50 for clothing and shoe stores (upper middle), #270 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Mexico area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Mexico area

Screening a site or an acquisition in the Mexico area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Mexico area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.