Clothing and laundry · County · Missouri
Clothing and shoe stores in Vernon County, MO
Competitor counts, household spending and official business counts for clothing and shoe stores in Vernon County, MO, set against other counties and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,645 of 2,087 scored counties
#55 of 71 scored counties in Missouri
- Listings
- 11
- 3 chain locations (27%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.6M
- On clothing, shoes and related services · $1,619 a household
- Spending per listing
- $1.1M
- 10% below the U.S.
- Listings per 10k households
- 14.2
- 12% below the U.S.
- Population, 2025
- 19,946
- +1.5% since 2020
See the clothing and shoe stores around any address in Vernon County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, Vernon County has a Groundwork market score of 32 (lower middle): #1,645 of 2,087 scored counties and #55 of 71 scored counties in Missouri. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 11 clothing and shoe stores in Vernon County. 3 of them (27%) are chain locations, against 44% across the U.S. That comes to 14.2 for every 10,000 households, 12% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Vernon County comes to about $12.6M a year: $1,619 per household, 21% below the U.S. average. That is about $1.1M of household spending for each store on map listings, 10% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as clothing and shoe stores in Vernon County: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $45K has gone to businesses classed as clothing and shoe stores in Vernon County. Population estimates put the population change in Vernon County from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%).
How Vernon County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vernon County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.2 | 15.2 | 16.2 |
| Spending per listing | $1.1M | $1.3M | $1.3M |
| Households per official establishment | n/a | 1,482 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −14.8% | −12.2% |
| Population growth, 2020–2025 | +1.5% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,619 | $1,939 | $2,055 |
| Median household income | $52,230 | $70,702 | $80,734 |
| Groundwork market score | 32 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 17Businesses with no payroll
- Map listings, September 2026
- 113 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $45K
SBA-backed loans to businesses classed as clothing and shoe stores in Vernon County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vernon County
- Population, 2025 estimate
- 19,946+1.5% since 2020
- Households
- 7,754
- Median age
- 42.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 826 sq. mi.
- People per square mile
- 24
- Median household income
- $52,230+20.7% vs. 2015–2019, before inflation
- Average household income
- $65,264
- Median home value
- $158,800
- Jobs located here
- 6,588
- Daytime population
- 17,757Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vernon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for clothing and shoe stores, numbered among those based in Missouri, with Vernon County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 90 | 8 | 5.8 | $3.5M | +9.2% | #27 of 2,087 |
| 2Lincoln County, MO | 88 | 20 | 8.8 | $2.3M | +11.4% | #48 of 2,087 |
| 3Cass County, MO | 87 | 32 | 7.4 | $2.8M | +7.1% | #57 of 2,087 |
| 4Jefferson County, MO | 81 | 67 | 7.6 | $2.6M | +2.7% | #143 of 2,087 |
| 5Clay County, MO | 79 | 92 | 9.0 | $2.3M | +4.3% | #172 of 2,087 |
| 6Christian County, MO | 78 | 39 | 11.1 | $1.8M | +8.3% | #187 of 2,087 |
| 7Lafayette County, MO | 74 | 11 | 8.7 | $2.3M | +1.4% | #262 of 2,087 |
| 8Franklin County, MO | 71 | 41 | 9.5 | $2M | +3.1% | #353 of 2,087 |
| 9St. Charles County, MO | 71 | 193 | 12.0 | $2M | +4.9% | #354 of 2,087 |
| 10Lawrence County, MO | 70 | 9 | 6.2 | $2.8M | +3.7% | #368 of 2,087 |
| 55Vernon County, MO | 32 | 11 | 14.2 | $1.1M | +1.5% | #1,645 of 2,087 |
Other business types in Vernon County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry37
- Clothing and shoe stores32
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Vernon County, MO?
Vernon County has 11 clothing and shoe stores on map listings as of September 2026. 3 of them (27%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Vernon County: counts under 3 are left out. Official counts list 17 one-person businesses without payroll.
How much do households in Vernon County, MO spend on clothing, shoes and related services?
About $12.6M a year, or $1,619 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 11 clothing and shoe stores on map listings, it comes to $1.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 7,754 households in Vernon County and national spending patterns by income.
How does Vernon County, MO compare with the U.S. for clothing and shoe stores?
Vernon County has 14.2 clothing and shoe stores per 10,000 households, 12% below the U.S. rate of 16.2. Spending per store is $1.1M, 10% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Vernon County would have about 10, against 11 on map listings.
How fast is Vernon County, MO growing?
Population estimates put Vernon County at 19,946 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 7,754 households. The median household income in Vernon County is $52,230 a year, 35% below the U.S. median of $80,734. That rose 20.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vernon County scores 32 for clothing and shoe stores (lower middle), #1,645 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vernon County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Vernon County
Screening a site or an acquisition in Vernon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vernon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.