Groundwork

Clothing and laundry · Metro area · Missouri

Clothing and shoe stores in the St. Joseph, MO-KS metro area

Competitor counts, household spending and official business counts for clothing and shoe stores in the St. Joseph, MO-KS metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #236 of 387 scored metro areas
#6 of 8 scored metro areas based in Missouri

Listings
69
41 chain locations (59%)
Official establishments
25
−25.0% since 2019
Household spending a year
$84.8M
On clothing, shoes and related services · $1,810 a household
Spending per listing
$1.2M
3% below the U.S.
Listings per 10k households
14.7
9% below the U.S.
Population, 2025
119,170
−2.0% since 2020

See the clothing and shoe stores around any address in the St. Joseph metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the St. Joseph metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 69 clothing and shoe stores in the St. Joseph metro area. Chain locations make up 59% of them, against 44% across the U.S. Per 10,000 households, that is 14.7, 9% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in the St. Joseph metro area comes to about $84.8M a year: $1,810 per household, 12% below the U.S. average. That works out to $1.2M per store, 3% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 25 businesses with payroll in the St. Joseph metro area classed as clothing and shoe stores, down 25.0% from 2019. That is one for every 1,875 households, against one for every 1,273 across the U.S. Official counts also show 71 one-person businesses without payroll.

Population estimates put the population change in the St. Joseph metro area from 2020 to 2025 at −2.0%, against +3.1% for the U.S. For clothing and shoe stores, the St. Joseph metro area has a Groundwork market score of 44 (lower middle): #236 of 387 scored metro areas and #6 of 8 scored metro areas based in Missouri.

How the St. Joseph metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in St. Joseph, MO-KS metro area compared with Missouri and the U.S.
MeasureSt. Joseph metro areaMissouriU.S.
Listings per 10k households14.715.216.2
Spending per listing$1.2M$1.3M$1.3M
Households per official establishment1,8751,4821,273
Official establishment growth, 2019–2023−25.0%−14.8%−12.2%
Population growth, 2020–2025−2.0%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,810$1,939$2,055
Median household income$65,005$70,702$80,734
Groundwork market score4448

Official counts and lending

Businesses

Official establishments, 2019 to 2023
25−25.0% over the period
Employees, 2023
410
Annual payroll, 2023
$7.1M
One-person businesses, 2023
71Businesses with no payroll
Map listings, September 2026
6941 chain locations
Listings at the U.S. rate for this spending
67The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the St. Joseph metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the St. Joseph metro area

Population, 2025 estimate
119,170−2.0% since 2020
Households
46,883
Median age
40.8
Homes lived in by their owners
69%
Vehicles per household
1.9
Land area
1,656 sq. mi.
People per square mile
72
Median household income
$65,005+23.1% vs. 2015–2019, before inflation
Average household income
$84,665
Median home value
$171,300
Jobs located here
53,778
Daytime population
120,693Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the St. Joseph metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the St. Joseph metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for clothing and shoe stores, numbered among those based in Missouri, with the St. Joseph metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson City, MO697512.8$1.5M+2.2%#67 of 387
2Kansas City, MO-KS661,30014.5$1.5M+3.4%#86 of 387
3St. Louis, MO-IL581,69514.6$1.4M−0.2%#149 of 387
4Columbia, MO5712314.2$1.4M+3.9%#159 of 387
5Springfield, MO5330115.1$1.2M+5.1%#189 of 387
6St. Joseph, MO-KS446914.7$1.2M−2.0%#236 of 387
7Joplin, MO-KS4114618.4$961K+3.9%#266 of 387
8Cape Girardeau, MO-IL279023.5$781K+1.7%#332 of 387

Other business types in the St. Joseph metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the St. Joseph, MO-KS metro area?

The St. Joseph metro area has 69 clothing and shoe stores on map listings as of September 2026. 41 of them (59%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 25 businesses with payroll classed as clothing and shoe stores in 2023, down 25.0% from 2019. Another 71 one-person businesses have no payroll, by official counts.

How much do households in the St. Joseph, MO-KS metro area spend on clothing, shoes and related services?

About $84.8M a year, or $1,810 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 69 clothing and shoe stores on map listings, it comes to $1.2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 46,883 households in the St. Joseph metro area and national spending patterns by income.

How does the St. Joseph, MO-KS metro area compare with the U.S. for clothing and shoe stores?

The St. Joseph metro area has 14.7 clothing and shoe stores per 10,000 households, 9% below the U.S. rate of 16.2. Spending per store is $1.2M, 3% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the St. Joseph metro area would have about 67, against 69 on map listings. There is one business with payroll in the industry for every 1,875 households, against one for every 1,273 across the U.S. The official count fell 25.0% from 2019 to 2023, against −12.2% for the U.S.

How fast is the St. Joseph, MO-KS metro area growing?

Population estimates put the St. Joseph metro area at 119,170 people in 2025, down 2.0% since 2020, against +3.1% for the U.S. It has 46,883 households. The median household income in the St. Joseph metro area is $65,005 a year, 19% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The St. Joseph metro area scores 44 for clothing and shoe stores (lower middle), #236 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the St. Joseph metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the St. Joseph metro area

Screening a site or an acquisition in the St. Joseph metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the St. Joseph metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.