Clothing and laundry · County · Missouri
Clothing and shoe stores in Wayne County, MO
The clothing and shoe stores in Wayne County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #1,701 of 2,087 scored counties
#60 of 71 scored counties in Missouri
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.1M
- On clothing, shoes and related services · $1,545 a household
- Spending per listing
- $1.4M
- 12% above the U.S.
- Listings per 10k households
- 10.8
- 33% below the U.S.
- Population, 2025
- 10,782
- −1.4% since 2020
See the clothing and shoe stores around any address in Wayne County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing and shoe stores in Wayne County is 30 (lower middle), #1,701 of 2,087 scored counties and #60 of 71 scored counties in Missouri. That puts it in the bottom quarter of counties.
Households in Wayne County spend about $7.1M a year on clothing, shoes and related services, or $1,545 per household, 25% below the U.S. average. Spread across 5 clothing and shoe stores, that is $1.4M per store, 12% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Wayne County has 5 clothing and shoe stores on map listings as of September 2026. One of them (20%) is a chain location, against 44% across the U.S. That comes to 10.8 for every 10,000 households, 33% below the U.S. rate of 16.2.
Official counts don’t publish a figure for clothing and shoe stores in Wayne County, since they leave out counts under 3. Population estimates show Wayne County declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How Wayne County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 15.2 | 16.2 |
| Spending per listing | $1.4M | $1.3M | $1.3M |
| Households per official establishment | n/a | 1,482 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −14.8% | −12.2% |
| Population growth, 2020–2025 | −1.4% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,545 | $1,939 | $2,055 |
| Median household income | $47,226 | $70,702 | $80,734 |
| Groundwork market score | 30 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 10,782−1.4% since 2020
- Households
- 4,623
- Median age
- 46.2
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 759 sq. mi.
- People per square mile
- 14
- Median household income
- $47,226+37.6% vs. 2015–2019, before inflation
- Average household income
- $57,410
- Median home value
- $107,400
- Jobs located here
- 1,955
- Daytime population
- 9,019Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for clothing and shoe stores, numbered among those based in Missouri, with Wayne County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 90 | 8 | 5.8 | $3.5M | +9.2% | #27 of 2,087 |
| 2Lincoln County, MO | 88 | 20 | 8.8 | $2.3M | +11.4% | #48 of 2,087 |
| 3Cass County, MO | 87 | 32 | 7.4 | $2.8M | +7.1% | #57 of 2,087 |
| 4Jefferson County, MO | 81 | 67 | 7.6 | $2.6M | +2.7% | #143 of 2,087 |
| 5Clay County, MO | 79 | 92 | 9.0 | $2.3M | +4.3% | #172 of 2,087 |
| 6Christian County, MO | 78 | 39 | 11.1 | $1.8M | +8.3% | #187 of 2,087 |
| 7Lafayette County, MO | 74 | 11 | 8.7 | $2.3M | +1.4% | #262 of 2,087 |
| 8Franklin County, MO | 71 | 41 | 9.5 | $2M | +3.1% | #353 of 2,087 |
| 9St. Charles County, MO | 71 | 193 | 12.0 | $2M | +4.9% | #354 of 2,087 |
| 10Lawrence County, MO | 70 | 9 | 6.2 | $2.8M | +3.7% | #368 of 2,087 |
| 60Wayne County, MO | 30 | 5 | 10.8 | $1.4M | −1.4% | #1,701 of 2,087 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry19
- Clothing and shoe stores30
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Wayne County, MO?
Map listings as of September 2026 show 5 clothing and shoe stores in Wayne County. One of them (20%) is a chain location. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Wayne County: counts under 3 are left out. Official counts also show 9 one-person businesses without payroll.
How much do households in Wayne County, MO spend on clothing, shoes and related services?
About $7.1M a year, or $1,545 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 5 clothing and shoe stores on map listings, it comes to $1.4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 4,623 households in Wayne County and national spending patterns by income.
How does Wayne County, MO compare with the U.S. for clothing and shoe stores?
Wayne County has 10.8 clothing and shoe stores per 10,000 households, 33% below the U.S. rate of 16.2. Spending per store is $1.4M, 12% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Wayne County would have about 6, against 5 on map listings.
How fast is Wayne County, MO growing?
Population estimates put Wayne County at 10,782 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 4,623 households. Median household income in Wayne County is $47,226, 42% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 30 for clothing and shoe stores (lower middle), #1,701 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.