Clothing and laundry · County · Missouri
Clothing and shoe stores in St. Charles County, MO
How St. Charles County, MO compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 71 out of 100: Upper middle
Ranked #354 of 2,087 scored counties
#9 of 71 scored counties in Missouri
- Listings
- 193
- 99 chain locations (51%)
- Official establishments
- 101
- −14.4% since 2019
- Household spending a year
- $376.7M
- On clothing, shoes and related services · $2,335 a household
- Spending per listing
- $2M
- 54% above the U.S.
- Listings per 10k households
- 12.0
- 26% below the U.S.
- Population, 2025
- 426,499
- +4.9% since 2020
See the clothing and shoe stores around any address in St. Charles County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Charles County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 193 clothing and shoe stores in St. Charles County. 99 of them (51%) are chain locations, against 44% across the U.S. That is 12.0 per 10,000 households, 26% below the U.S. rate of 16.2.
At $2,335 per household (14% above the U.S. average), households in St. Charles County spend about $376.7M a year on clothing, shoes and related services. That works out to $2M per store, 54% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
In 2023, official counts showed 101 businesses with payroll in St. Charles County classed as clothing and shoe stores, down 14.4% from 2019. That is one for every 1,597 households, against one for every 1,273 across the U.S. Another 334 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $78K has gone to businesses classed as clothing and shoe stores in St. Charles County.
Population estimates show St. Charles County grew 4.9% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in St. Charles County is 71 (upper middle), #354 of 2,087 scored counties and #9 of 71 scored counties in Missouri. That puts it in the top quarter of counties.
How St. Charles County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Charles County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 15.2 | 16.2 |
| Spending per listing | $2M | $1.3M | $1.3M |
| Households per official establishment | 1,597 | 1,482 | 1,273 |
| Official establishment growth, 2019–2023 | −14.4% | −14.8% | −12.2% |
| Population growth, 2020–2025 | +4.9% | +1.9% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,335 | $1,939 | $2,055 |
| Median household income | $104,692 | $70,702 | $80,734 |
| Groundwork market score | 71 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 118 → 101−14.4% over the period
- Employees, 2023
- 1,286
- Annual payroll, 2023
- $25.8M
- One-person businesses, 2023
- 334Businesses with no payroll
- Map listings, September 2026
- 19399 chain locations
- Listings at the U.S. rate for this spending
- 297The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $78K
SBA-backed loans to businesses classed as clothing and shoe stores in St. Charles County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Charles County
- Population, 2025 estimate
- 426,499+4.9% since 2020
- Households
- 161,311
- Median age
- 40.8
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 560 sq. mi.
- People per square mile
- 740
- Median household income
- $104,692+23.2% vs. 2015–2019, before inflation
- Average household income
- $129,305
- Median home value
- $320,800
- Jobs located here
- 167,185
- Daytime population
- 365,581Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Charles County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of St. Charles County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for clothing and shoe stores, numbered among those based in Missouri, with St. Charles County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 90 | 8 | 5.8 | $3.5M | +9.2% | #27 of 2,087 |
| 2Lincoln County, MO | 88 | 20 | 8.8 | $2.3M | +11.4% | #48 of 2,087 |
| 3Cass County, MO | 87 | 32 | 7.4 | $2.8M | +7.1% | #57 of 2,087 |
| 4Jefferson County, MO | 81 | 67 | 7.6 | $2.6M | +2.7% | #143 of 2,087 |
| 5Clay County, MO | 79 | 92 | 9.0 | $2.3M | +4.3% | #172 of 2,087 |
| 6Christian County, MO | 78 | 39 | 11.1 | $1.8M | +8.3% | #187 of 2,087 |
| 7Lafayette County, MO | 74 | 11 | 8.7 | $2.3M | +1.4% | #262 of 2,087 |
| 8Franklin County, MO | 71 | 41 | 9.5 | $2M | +3.1% | #353 of 2,087 |
| 9St. Charles County, MO | 71 | 193 | 12.0 | $2M | +4.9% | #354 of 2,087 |
| 10Lawrence County, MO | 70 | 9 | 6.2 | $2.8M | +3.7% | #368 of 2,087 |
Other business types in St. Charles County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry70
- Clothing and shoe stores71
- Laundromats88
- Dry cleaners71
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in St. Charles County, MO?
St. Charles County has 193 clothing and shoe stores on map listings as of September 2026. 99 of them (51%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 101 businesses with payroll classed as clothing and shoe stores in 2023, down 14.4% from 2019. Official counts list 334 one-person businesses without payroll.
How much do households in St. Charles County, MO spend on clothing, shoes and related services?
About $376.7M a year, or $2,335 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 193 clothing and shoe stores on map listings, it comes to $2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 161,311 households in St. Charles County and national spending patterns by income.
How does St. Charles County, MO compare with the U.S. for clothing and shoe stores?
St. Charles County has 12.0 clothing and shoe stores per 10,000 households, 26% below the U.S. rate of 16.2. Spending per store is $2M, 54% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, St. Charles County would have about 297, against 193 on map listings. There is one business with payroll in the industry for every 1,597 households, against one for every 1,273 across the U.S. The official count fell 14.4% from 2019 to 2023, against −12.2% for the U.S.
How fast is St. Charles County, MO growing?
Population estimates put St. Charles County at 426,499 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 161,311 households. The median household income in St. Charles County is $104,692 a year, 30% above the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Charles County scores 71 for clothing and shoe stores (upper middle), #354 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Charles County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in St. Charles County
Screening a site or an acquisition in St. Charles County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Charles County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.