Clothing and laundry · Small-town market · Iowa
Clothing and shoe stores in the Spirit Lake, IA area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Spirit Lake, IA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #414 of 536 scored small-town markets
#12 of 15 scored small-town markets based in Iowa
- Listings
- 32
- 3 chain locations (9%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $18M
- On clothing, shoes and related services · $2,036 a household
- Spending per listing
- $563K
- 56% below the U.S.
- Listings per 10k households
- 36.2
- 2.2 times the U.S.
- Population, 2025
- 18,077
- +1.7% since 2020
See the clothing and shoe stores around any address in the Spirit Lake area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing and shoe stores in the Spirit Lake area is 34 (lower middle), #414 of 536 scored small-town markets and #12 of 15 scored small-town markets based in Iowa. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 32 clothing and shoe stores in the Spirit Lake area. Chain locations make up 9% of them, against 44% across the U.S. That comes to 36.2 for every 10,000 households, 2.2 times the U.S. rate of 16.2.
At $2,036 per household (in line with the U.S. average), households in the Spirit Lake area spend about $18M a year on clothing, shoes and related services. Spread across 32 clothing and shoe stores, that is $563K per store, 56% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
Official counts show 19 businesses with payroll classed as clothing and shoe stores in the Spirit Lake area in 2023. That is one for every 466 households, against one for every 1,273 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $90K have gone to businesses classed as clothing and shoe stores in the Spirit Lake area. Population estimates show the Spirit Lake area grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Spirit Lake area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spirit Lake area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.2 | 15.6 | 16.2 |
| Spending per listing | $563K | $1.3M | $1.3M |
| Households per official establishment | 466 | 1,499 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −14.3% | −12.2% |
| Population growth, 2020–2025 | +1.7% | +1.5% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,036 | $1,967 | $2,055 |
| Median household income | $75,432 | $75,059 | $80,734 |
| Groundwork market score | 34 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 323 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $90K
SBA-backed loans to businesses classed as clothing and shoe stores in the Spirit Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spirit Lake area
- Population, 2025 estimate
- 18,077+1.7% since 2020
- Households
- 8,845
- Median age
- 48.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 381 sq. mi.
- People per square mile
- 47
- Median household income
- $75,432+25.8% vs. 2015–2019, before inflation
- Average household income
- $102,164
- Median home value
- $270,700
- Jobs located here
- 10,412
- Daytime population
- 20,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spirit Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for clothing and shoe stores, numbered among those based in Iowa, with the Spirit Lake area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshalltown, IA | 75 | 11 | 7.1 | $2.6M | −0.5% | #57 of 536 |
| 2Muscatine, IA | 66 | 19 | 11.0 | $1.7M | −3.0% | #132 of 536 |
| 3Le Mars, IA | 65 | 11 | 10.7 | $1.9M | 0.0% | #138 of 536 |
| 4Clinton, IA | 60 | 24 | 12.3 | $1.5M | −0.9% | #182 of 536 |
| 5Pella, IA | 60 | 20 | 15.0 | $1.3M | +2.3% | #185 of 536 |
| 6Fort Madison, IA | 57 | 18 | 12.6 | $1.4M | −3.6% | #213 of 536 |
| 7Oskaloosa, IA | 55 | 13 | 14.9 | $1.2M | −1.2% | #231 of 536 |
| 8Ottumwa, IA | 50 | 25 | 17.9 | $995K | −0.3% | #278 of 536 |
| 9Fort Dodge, IA | 45 | 31 | 20.2 | $897K | −0.4% | #317 of 536 |
| 10Mason City, IA | 40 | 42 | 18.5 | $1M | −1.5% | #357 of 536 |
| 12Spirit Lake, IA | 34 | 32 | 36.2 | $563K | +1.7% | #414 of 536 |
Other business types in the Spirit Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry35
- Clothing and shoe stores34
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Spirit Lake, IA area?
The Spirit Lake area has 32 clothing and shoe stores on map listings as of September 2026. 3 of them (9%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 19 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 18 one-person businesses without payroll.
How much do households in the Spirit Lake, IA area spend on clothing, shoes and related services?
About $18M a year, or $2,036 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 32 clothing and shoe stores on map listings, it comes to $563K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 8,845 households in the Spirit Lake area and national spending patterns by income.
How does the Spirit Lake, IA area compare with the U.S. for clothing and shoe stores?
The Spirit Lake area has 36.2 clothing and shoe stores per 10,000 households, 2.2 times the U.S. rate of 16.2. Spending per store is $563K, 56% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Spirit Lake area would have about 14, against 32 on map listings. There is one business with payroll in the industry for every 466 households, against one for every 1,273 across the U.S.
How fast is the Spirit Lake, IA area growing?
Population estimates put the Spirit Lake area at 18,077 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 8,845 households. The median household income in the Spirit Lake area is $75,432 a year, 7% below the U.S. median of $80,734. That rose 25.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spirit Lake area scores 34 for clothing and shoe stores (lower middle), #414 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spirit Lake area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Spirit Lake area
Screening a site or an acquisition in the Spirit Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spirit Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.