Market rankings · Iowa
Clothing, shoe and laundry businesses in Iowa
Markets across Iowa ranked by the Groundwork market score for clothing, shoe and laundry businesses, with competitor counts and household spending for each.
- Listings
- 2,733
- 1,106 chain locations (40%)
- Official establishments
- 982
- −14.3% since 2019
- Household spending a year
- $2.6B
- On clothing, shoes and related services
- Listings per 10k households
- 20.8
- 11% below the U.S.
- Spending per listing
- $947K
- 8% above the U.S.
- Rank among states
- #22 of 51
- Market score 55 · Upper middle
A site report maps the clothing, shoe and laundry businesses on map listings around any address in Iowa by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 2,733 clothing, shoe and laundry businesses in Iowa. 1,106 of them (40%) are chain locations, against 37% across the U.S. Per 10,000 households, that is 20.8, 11% below the U.S. rate of 23.3.
Household spending on clothing, shoes and related services in Iowa comes to about $2.6B a year: $1,967 per household, 4% below the U.S. average. Spread across 2,733 clothing, shoe and laundry businesses, that is $947K per business, 8% above the U.S. figure of $880K.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Iowa was 982 in 2023, down 14.3% from 2019. That is one for every 1,340 households, against one for every 1,008 across the U.S. Across the U.S., the count fell 12.0% over the same years. Since fiscal 2022, 14 SBA-backed loans worth $5.2M have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Iowa.
Among the 50 states and DC, Iowa ranks #22 for clothing, shoe and laundry businesses, with a Groundwork market score of 55 (upper middle). Of the 9 scored metro areas in or partly in Iowa, the Cedar Rapids metro area scores highest (69). Of the 15 scored small-town markets in or partly in Iowa, the Marshalltown area scores highest (73).
Every market in Iowa for clothing, shoe and laundry businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Iowa, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cedar Rapids, IA | 69 | 209 | 18.3 | $1.1M | +1.0% | #61 of 387 |
| 2Ames, IA | 68 | 91 | 18.3 | $1.1M | +2.2% | #71 of 387 |
| Omaha, NE-IA | 66 | 826 | 21.2 | $1M | +4.2% | #90 of 387 |
| 3Des Moines-West Des Moines, IA | 63 | 665 | 22.6 | $948K | +6.7% | #111 of 387 |
| 4Davenport-Moline-Rock Island, IA-IL | 57 | 299 | 18.5 | $1.1M | −0.9% | #149 of 387 |
| 5Iowa City, IA | 53 | 170 | 23.5 | $866K | +4.1% | #186 of 387 |
| 6Waterloo-Cedar Falls, IA | 52 | 153 | 22.0 | $860K | +0.5% | #196 of 387 |
| 7Sioux City, IA-NE-SD | 36 | 151 | 27.2 | $708K | +1.0% | #291 of 387 |
| 8Dubuque, IA | 32 | 120 | 29.3 | $676K | +0.1% | #309 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Marshalltown, IA | 73 | 21 | 13.6 | $1.4M | −0.5% | #79 of 536 |
| 2Muscatine, IA | 68 | 25 | 14.4 | $1.3M | −3.0% | #111 of 536 |
| 3Pella, IA | 64 | 25 | 18.8 | $1.1M | +2.3% | #145 of 536 |
| 4Le Mars, IA | 63 | 18 | 17.5 | $1.1M | 0.0% | #151 of 536 |
| 5Oskaloosa, IA | 60 | 15 | 17.2 | $1.1M | −1.2% | #181 of 536 |
| 6Fort Madison, IA | 58 | 24 | 16.8 | $1.1M | −3.6% | #204 of 536 |
| 7Clinton, IA | 57 | 38 | 19.5 | $962K | −0.9% | #216 of 536 |
| 8Ottumwa, IA | 50 | 35 | 25.0 | $711K | −0.3% | #272 of 536 |
| 9Fort Dodge, IA | 45 | 41 | 26.7 | $678K | −0.4% | #318 of 536 |
| 10Mason City, IA | 42 | 55 | 24.2 | $778K | −1.5% | #342 of 536 |
| 11Burlington, IA-IL | 38 | 46 | 23.1 | $766K | −2.5% | #378 of 536 |
| 12Spirit Lake, IA | 35 | 36 | 40.7 | $500K | +1.7% | #414 of 536 |
| 13Storm Lake, IA | 31 | 22 | 29.2 | $657K | −1.7% | #435 of 536 |
| 14Carroll, IA | 29 | 27 | 30.7 | $622K | −2.0% | #449 of 536 |
| 15Spencer, IA | 29 | 23 | 31.6 | $580K | −0.8% | #450 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 91 | 21 | 10.2 | $2.1M | +9.0% | #14 of 2,210 |
| 2Mills County, IA | 83 | 5 | 9.3 | $2.3M | +2.6% | #94 of 2,210 |
| 3Bremer County, IA | 78 | 9 | 9.3 | $2.2M | +1.1% | #169 of 2,210 |
| 4Benton County, IA | 76 | 13 | 12.7 | $1.6M | +1.8% | #216 of 2,210 |
| 5Buchanan County, IA | 75 | 6 | 7.3 | $2.6M | +1.3% | #223 of 2,210 |
| 6Jones County, IA | 72 | 9 | 11.0 | $1.7M | +2.9% | #315 of 2,210 |
| 7Boone County, IA | 68 | 17 | 15.5 | $1.3M | +0.4% | #437 of 2,210 |
| 8Jasper County, IA | 67 | 23 | 15.3 | $1.2M | +0.9% | #462 of 2,210 |
| 9Jackson County, IA | 66 | 8 | 9.7 | $1.9M | −0.8% | #472 of 2,210 |
| 10Cedar County, IA | 66 | 8 | 10.5 | $1.9M | −0.7% | #475 of 2,210 |
| 11Harrison County, IA | 65 | 8 | 13.1 | $1.5M | +0.4% | #524 of 2,210 |
| 12Marshall County, IA | 65 | 21 | 13.6 | $1.4M | −0.5% | #534 of 2,210 |
| 13Washington County, IA | 63 | 12 | 13.4 | $1.4M | +0.6% | #589 of 2,210 |
| 14Madison County, IA | 62 | 14 | 20.9 | $993K | +3.8% | #643 of 2,210 |
| 15Delaware County, IA | 61 | 11 | 14.9 | $1.3M | +1.3% | #667 of 2,210 |
| 16Muscatine County, IA | 61 | 25 | 14.4 | $1.3M | −3.0% | #668 of 2,210 |
| 17Pottawattamie County, IA | 59 | 56 | 14.9 | $1.3M | −0.7% | #746 of 2,210 |
| 18Tama County, IA | 58 | 7 | 10.4 | $1.7M | −1.5% | #770 of 2,210 |
| 19Mitchell County, IA | 58 | 7 | 15.2 | $1.3M | +0.6% | #781 of 2,210 |
| 20Grundy County, IA | 57 | 9 | 17.6 | $1.2M | +0.2% | #823 of 2,210 |
| 21Lyon County, IA | 57 | 9 | 20.1 | $970K | +3.6% | #838 of 2,210 |
| 22Clayton County, IA | 56 | 9 | 12.0 | $1.5M | −1.1% | #849 of 2,210 |
| 23Plymouth County, IA | 56 | 18 | 17.5 | $1.1M | 0.0% | #871 of 2,210 |
| 24Marion County, IA | 56 | 25 | 18.8 | $1.1M | +2.3% | #876 of 2,210 |
| 25Sioux County, IA | 56 | 27 | 21.3 | $968K | +2.5% | #882 of 2,210 |
Show all 99 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Story County, IA | 54 | 74 | 19.0 | $1M | +2.7% | #961 of 2,210 |
| 27Polk County, IA | 54 | 474 | 23.1 | $912K | +4.8% | #975 of 2,210 |
| 28Shelby County, IA | 53 | 9 | 18.4 | $1.1M | −0.2% | #1,012 of 2,210 |
| 29Mahaska County, IA | 53 | 15 | 17.2 | $1.1M | −1.2% | #1,013 of 2,210 |
| 30Linn County, IA | 53 | 187 | 19.6 | $1M | +0.7% | #1,017 of 2,210 |
| 31Allamakee County, IA | 52 | 10 | 16.8 | $1.1M | +1.2% | #1,052 of 2,210 |
| 32Chickasaw County, IA | 51 | 7 | 14.0 | $1.3M | −2.8% | #1,084 of 2,210 |
| 33Lee County, IA | 51 | 24 | 16.8 | $1.1M | −3.6% | #1,097 of 2,210 |
| 34Dallas County, IA | 51 | 122 | 28.7 | $834K | +17.8% | #1,118 of 2,210 |
| 35Fayette County, IA | 50 | 10 | 12.0 | $1.5M | −2.1% | #1,121 of 2,210 |
| 36Hancock County, IA | 50 | 6 | 12.8 | $1.4M | −2.2% | #1,122 of 2,210 |
| 37Clinton County, IA | 50 | 38 | 19.5 | $962K | −0.9% | #1,132 of 2,210 |
| 38Wright County, IA | 49 | 9 | 16.8 | $1.1M | −0.9% | #1,156 of 2,210 |
| 39Hamilton County, IA | 48 | 14 | 21.8 | $879K | −0.5% | #1,208 of 2,210 |
| 40Guthrie County, IA | 48 | 11 | 23.9 | $835K | +1.6% | #1,212 of 2,210 |
| 41Johnson County, IA | 48 | 158 | 24.9 | $823K | +4.6% | #1,214 of 2,210 |
| 42Poweshiek County, IA | 43 | 15 | 19.2 | $990K | −1.4% | #1,373 of 2,210 |
| 43Wapello County, IA | 43 | 35 | 25.0 | $711K | −0.3% | #1,395 of 2,210 |
| 44Crawford County, IA | 42 | 14 | 22.1 | $835K | −1.5% | #1,418 of 2,210 |
| 45Scott County, IA | 41 | 174 | 23.8 | $854K | +0.4% | #1,460 of 2,210 |
| 46Black Hawk County, IA | 41 | 135 | 24.7 | $754K | +0.4% | #1,474 of 2,210 |
| 47Appanoose County, IA | 40 | 7 | 13.5 | $1.2M | −1.7% | #1,494 of 2,210 |
| 48Cherokee County, IA | 40 | 10 | 19.8 | $964K | −2.4% | #1,504 of 2,210 |
| 49Webster County, IA | 40 | 41 | 26.7 | $678K | −0.4% | #1,530 of 2,210 |
| 50Henry County, IA | 39 | 18 | 23.5 | $781K | −5.4% | #1,553 of 2,210 |
| 51Winneshiek County, IA | 39 | 21 | 25.8 | $756K | −1.6% | #1,559 of 2,210 |
| 52Kossuth County, IA | 38 | 12 | 18.3 | $997K | −3.2% | #1,579 of 2,210 |
| 53Cass County, IA | 38 | 11 | 18.8 | $960K | −1.2% | #1,581 of 2,210 |
| 54Jefferson County, IA | 38 | 15 | 21.6 | $818K | −2.5% | #1,591 of 2,210 |
| 55Hardin County, IA | 37 | 12 | 17.1 | $1M | −2.2% | #1,616 of 2,210 |
| 56O’Brien County, IA | 36 | 14 | 24.1 | $764K | +0.5% | #1,672 of 2,210 |
| 57Floyd County, IA | 35 | 17 | 26.1 | $702K | −4.4% | #1,704 of 2,210 |
| 58Dubuque County, IA | 34 | 120 | 29.3 | $676K | +0.1% | #1,737 of 2,210 |
| 59Union County, IA | 32 | 9 | 17.6 | $956K | −2.5% | #1,786 of 2,210 |
| 60Cerro Gordo County, IA | 32 | 52 | 26.6 | $706K | −1.5% | #1,800 of 2,210 |
| 61Woodbury County, IA | 30 | 127 | 31.2 | $609K | +0.7% | #1,852 of 2,210 |
| 62Page County, IA | 30 | 18 | 28.8 | $602K | −2.3% | #1,853 of 2,210 |
| 63Dickinson County, IA | 29 | 36 | 40.7 | $500K | +1.7% | #1,882 of 2,210 |
| 64Des Moines County, IA | 28 | 46 | 26.8 | $664K | −2.0% | #1,899 of 2,210 |
| 65Buena Vista County, IA | 25 | 22 | 29.2 | $657K | −1.7% | #1,974 of 2,210 |
| 66Carroll County, IA | 24 | 27 | 30.7 | $622K | −2.0% | #1,996 of 2,210 |
| 67Clay County, IA | 24 | 23 | 31.6 | $580K | −0.8% | #1,999 of 2,210 |
| 68Iowa County, IA | 18 | 44 | 63.7 | $296K | −1.0% | #2,124 of 2,210 |
| Butler County, IA | Not scored | 4 | 6.8 | $2.8M | −2.0% | |
| Louisa County, IA | Not scored | 1 | 2.4 | $8.1M | −3.7% | |
| Winnebago County, IA | Not scored | 3 | 6.5 | $2.8M | −3.8% | |
| Montgomery County, IA | Not scored | 4 | 8.7 | $2M | −3.2% | |
| Franklin County, IA | Not scored | 8 | 19.1 | $901K | −1.2% | |
| Keokuk County, IA | Not scored | 2 | 4.9 | $3.7M | −2.0% | |
| Calhoun County, IA | Not scored | 1 | 2.5 | $7.4M | −3.4% | |
| Sac County, IA | Not scored | 6 | 13.9 | $1.3M | −2.7% | |
| Clarke County, IA | Not scored | 5 | 12.3 | $1.5M | −1.6% | |
| Humboldt County, IA | Not scored | 6 | 14.2 | $1.3M | −2.0% | |
| Howard County, IA | Not scored | 6 | 15.9 | $1.1M | −0.8% | |
| Emmet County, IA | Not scored | 4 | 9.8 | $1.7M | −2.5% | |
| Davis County, IA | Not scored | 6 | 18.7 | $1M | +1.3% | |
| Palo Alto County, IA | Not scored | 5 | 13.2 | $1.4M | −1.0% | |
| Lucas County, IA | Not scored | 5 | 13.5 | $1.3M | +2.6% | |
| Greene County, IA | Not scored | 6 | 15.3 | $1.2M | −1.0% | |
| Monona County, IA | Not scored | 7 | 18.1 | $998K | −2.4% | |
| Decatur County, IA | Not scored | 4 | 13.1 | $1.3M | −0.9% | |
| Monroe County, IA | Not scored | 3 | 9.7 | $1.9M | −2.5% | |
| Adair County, IA | Not scored | 3 | 9.3 | $2M | −1.3% | |
| Worth County, IA | Not scored | 3 | 9.4 | $2M | −1.3% | |
| Van Buren County, IA | Not scored | 1 | 3.5 | $5M | −1.2% | |
| Pocahontas County, IA | Not scored | 2 | 6.7 | $2.7M | −3.5% | |
| Ida County, IA | Not scored | 4 | 13.1 | $1.4M | −3.4% | |
| Wayne County, IA | Not scored | 4 | 15.6 | $1.2M | +3.6% | |
| Fremont County, IA | Not scored | 1 | 3.5 | $5.4M | −0.8% | |
| Osceola County, IA | Not scored | 3 | 11.4 | $1.6M | −3.6% | |
| Taylor County, IA | Not scored | 1 | 4.0 | $4.4M | −0.5% | |
| Audubon County, IA | Not scored | 1 | 3.9 | $4.7M | −3.0% | |
| Ringgold County, IA | Not scored | 2 | 10.5 | $1.8M | 0.0% | |
| Adams County, IA | Not scored | 2 | 13.0 | $1.5M | −2.5% |
Markets with fewer than 5 clothing, shoe and laundry businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing, shoe and laundry businesses are in Iowa?
Iowa has 2,733 clothing, shoe and laundry businesses on map listings as of September 2026. 1,106 of them (40%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 982 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 14.3% from 2019. Another 1,851 one-person businesses have no payroll, by official counts.
How much do households in Iowa spend on clothing, shoes and related services?
About $2.6B a year, or $1,967 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 2,733 clothing, shoe and laundry businesses on map listings, it comes to $947K per business. It is estimated from the incomes of the 1,315,707 households in Iowa and national spending patterns by income.
How does Iowa compare with the U.S. for clothing, shoe and laundry businesses?
Iowa has 20.8 clothing, shoe and laundry businesses per 10,000 households, 11% below the U.S. rate of 23.3. Spending per business is $947K, 8% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Iowa would have about 2,940, against 2,733 on map listings. There is one business with payroll in the industry for every 1,340 households, against one for every 1,008 across the U.S. The official count fell 14.3% from 2019 to 2023, against −12.0% for the U.S.
Which market in Iowa has the highest market score for clothing, shoe and laundry businesses?
Among 9 scored metro areas in or partly in Iowa, the Cedar Rapids metro area scores highest, at 69 (upper middle). Among 15 scored small-town markets in or partly in Iowa, the Marshalltown area scores highest, at 73 (upper middle). Among 68 scored counties in Iowa, Warren County scores highest, at 91 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Iowa scores 55 for clothing, shoe and laundry businesses (upper middle), #22 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iowa. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Clothing, shoes and laundry in other states
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Top markets for clothing, shoe and laundry businesses across the U.S. · All business types in Iowa
Related business types in Iowa
- Clothing and shoe stores2,058 listings
- Laundromats217 listings
- Dry cleaners83 listings
Screening a site or an acquisition in Iowa?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.