Groundwork

Clothing and laundry · County · Iowa

Clothing and shoe stores in Pottawattamie County, IA

Competitor counts, household spending and official business counts for clothing and shoe stores in Pottawattamie County, IA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #678 of 2,087 scored counties
#12 of 66 scored counties in Iowa

Listings
42
26 chain locations (62%)
Official establishments
13
Businesses with payroll, 2023
Household spending a year
$72M
On clothing, shoes and related services · $1,912 a household
Spending per listing
$1.7M
35% above the U.S.
Listings per 10k households
11.2
31% below the U.S.
Population, 2025
92,996
−0.7% since 2020

See the clothing and shoe stores around any address in Pottawattamie County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 42 clothing and shoe stores in Pottawattamie County. Chain locations make up 62% of them, against 44% across the U.S. Per 10,000 households, that is 11.2, 31% below the U.S. rate of 16.2.

Households in Pottawattamie County spend about $72M a year on clothing, shoes and related services, or $1,912 per household, 7% below the U.S. average. That is about $1.7M of household spending for each store on map listings, 35% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 13 businesses with payroll classed as clothing and shoe stores in Pottawattamie County in 2023. That is one for every 2,896 households, against one for every 1,273 across the U.S. Official counts also show 28 one-person businesses without payroll.

Population estimates put the population change in Pottawattamie County from 2020 to 2025 at −0.7%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in Pottawattamie County is 60 (upper middle), #678 of 2,087 scored counties and #12 of 66 scored counties in Iowa.

How Pottawattamie County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Pottawattamie County, IA compared with Iowa and the U.S.
MeasurePottawattamie CountyIowaU.S.
Listings per 10k households11.215.616.2
Spending per listing$1.7M$1.3M$1.3M
Households per official establishment2,8961,4991,273
Official establishment growth, 2019–2023n/a−14.3%−12.2%
Population growth, 2020–2025−0.7%+1.5%+3.1%
Spending per household on clothing, shoes and related services$1,912$1,967$2,055
Median household income$73,602$75,059$80,734
Groundwork market score6048

Official counts and lending

Businesses

Official establishments, 2019 to 2023
17 → 13
Employees, 2023
266
Annual payroll, 2023
$4.1M
One-person businesses, 2023
28Businesses with no payroll
Map listings, September 2026
4226 chain locations
Listings at the U.S. rate for this spending
57The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Pottawattamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pottawattamie County

Population, 2025 estimate
92,996−0.7% since 2020
Households
37,642
Median age
40.8
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
951 sq. mi.
People per square mile
98
Median household income
$73,602+22.5% vs. 2015–2019, before inflation
Average household income
$91,780
Median home value
$195,700
Jobs located here
40,169
Daytime population
86,715Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pottawattamie County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing and shoe stores across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for clothing and shoe stores, numbered among those based in Iowa, with Pottawattamie County marked.

Top counties in Iowa

Counties in Iowa ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA91146.8$3.2M+9.0%#23 of 2,087
2Benton County, IA7787.8$2.6M+1.8%#194 of 2,087
3Bremer County, IA7577.2$2.8M+1.1%#233 of 2,087
4Jasper County, IA75117.3$2.6M+0.9%#236 of 2,087
5Buchanan County, IA7356.1$3.1M+1.3%#276 of 2,087
6Boone County, IA71109.1$2.2M+0.4%#350 of 2,087
7Marshall County, IA70117.1$2.6M−0.5%#371 of 2,087
8Jones County, IA7078.5$2.2M+2.9%#378 of 2,087
9Cedar County, IA6856.6$3M−0.7%#421 of 2,087
10Jackson County, IA6756.1$3.1M−0.8%#449 of 2,087
12Pottawattamie County, IA604211.2$1.7M−0.7%#678 of 2,087

Other business types in Pottawattamie County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Pottawattamie County, IA?

There are 42 clothing and shoe stores on map listings in Pottawattamie County as of September 2026. 26 of them (62%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 13 businesses with payroll classed as clothing and shoe stores in 2023. Another 28 one-person businesses have no payroll, by official counts.

How much do households in Pottawattamie County, IA spend on clothing, shoes and related services?

About $72M a year, or $1,912 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 42 clothing and shoe stores on map listings, it comes to $1.7M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 37,642 households in Pottawattamie County and national spending patterns by income.

How does Pottawattamie County, IA compare with the U.S. for clothing and shoe stores?

Pottawattamie County has 11.2 clothing and shoe stores per 10,000 households, 31% below the U.S. rate of 16.2. Spending per store is $1.7M, 35% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Pottawattamie County would have about 57, against 42 on map listings. There is one business with payroll in the industry for every 2,896 households, against one for every 1,273 across the U.S.

How fast is Pottawattamie County, IA growing?

Population estimates put Pottawattamie County at 92,996 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 37,642 households. The median household income in Pottawattamie County is $73,602 a year, 9% below the U.S. median of $80,734. That rose 22.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pottawattamie County scores 60 for clothing and shoe stores (upper middle), #678 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pottawattamie County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Pottawattamie County

Screening a site or an acquisition in Pottawattamie County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pottawattamie County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.