Groundwork

Clothing and laundry · County · Iowa

Clothing and shoe stores in Plymouth County, IA

Competitor counts, household spending and official business counts for clothing and shoe stores in Plymouth County, IA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #703 of 2,087 scored counties
#15 of 66 scored counties in Iowa

Listings
11
3 chain locations (27%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$20.6M
On clothing, shoes and related services · $2,002 a household
Spending per listing
$1.9M
48% above the U.S.
Listings per 10k households
10.7
34% below the U.S.
Population, 2025
25,697
0.0% since 2020

See the clothing and shoe stores around any address in Plymouth County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,002 per household (3% below the U.S. average), households in Plymouth County spend about $20.6M a year on clothing, shoes and related services. That works out to $1.9M per store, 48% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Plymouth County has 11 clothing and shoe stores on map listings as of September 2026. Of those, 3 are chain locations, or 27%, against 44% across the U.S. That comes to 10.7 for every 10,000 households, 34% below the U.S. rate of 16.2.

In 2023, official counts showed 6 businesses with payroll in Plymouth County classed as clothing and shoe stores. That is one for every 1,719 households, against one for every 1,273 across the U.S. Another 7 one-person businesses have no payroll, by official counts.

Population estimates put the population change in Plymouth County from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The Groundwork market score for clothing and shoe stores in Plymouth County is 59 (upper middle), #703 of 2,087 scored counties and #15 of 66 scored counties in Iowa.

How Plymouth County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Plymouth County, IA compared with Iowa and the U.S.
MeasurePlymouth CountyIowaU.S.
Listings per 10k households10.715.616.2
Spending per listing$1.9M$1.3M$1.3M
Households per official establishment1,7191,4991,273
Official establishment growth, 2019–2023n/a−14.3%−12.2%
Population growth, 2020–20250.0%+1.5%+3.1%
Spending per household on clothing, shoes and related services$2,002$1,967$2,055
Median household income$83,251$75,059$80,734
Groundwork market score5948

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 6
Employees, 2023
28
Annual payroll, 2023
$542K
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
113 chain locations
Listings at the U.S. rate for this spending
16The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Plymouth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Plymouth County

Population, 2025 estimate
25,6970.0% since 2020
Households
10,313
Median age
41.9
Homes lived in by their owners
74%
Vehicles per household
2.2
Land area
863 sq. mi.
People per square mile
30
Median household income
$83,251+23.7% vs. 2015–2019, before inflation
Average household income
$101,116
Median home value
$228,900
Jobs located here
12,334
Daytime population
23,763Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Plymouth County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for clothing and shoe stores, numbered among those based in Iowa, with Plymouth County marked.

Top counties in Iowa

Counties in Iowa ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA91146.8$3.2M+9.0%#23 of 2,087
2Benton County, IA7787.8$2.6M+1.8%#194 of 2,087
3Bremer County, IA7577.2$2.8M+1.1%#233 of 2,087
4Jasper County, IA75117.3$2.6M+0.9%#236 of 2,087
5Buchanan County, IA7356.1$3.1M+1.3%#276 of 2,087
6Boone County, IA71109.1$2.2M+0.4%#350 of 2,087
7Marshall County, IA70117.1$2.6M−0.5%#371 of 2,087
8Jones County, IA7078.5$2.2M+2.9%#378 of 2,087
9Cedar County, IA6856.6$3M−0.7%#421 of 2,087
10Jackson County, IA6756.1$3.1M−0.8%#449 of 2,087
15Plymouth County, IA591110.7$1.9M0.0%#703 of 2,087

Other business types in Plymouth County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Plymouth County, IA?

Map listings as of September 2026 show 11 clothing and shoe stores in Plymouth County. 3 of them (27%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 6 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 7 one-person businesses without payroll.

How much do households in Plymouth County, IA spend on clothing, shoes and related services?

About $20.6M a year, or $2,002 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 11 clothing and shoe stores on map listings, it comes to $1.9M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 10,313 households in Plymouth County and national spending patterns by income.

How does Plymouth County, IA compare with the U.S. for clothing and shoe stores?

Plymouth County has 10.7 clothing and shoe stores per 10,000 households, 34% below the U.S. rate of 16.2. Spending per store is $1.9M, 48% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Plymouth County would have about 16, against 11 on map listings. There is one business with payroll in the industry for every 1,719 households, against one for every 1,273 across the U.S.

How fast is Plymouth County, IA growing?

Population estimates put Plymouth County at 25,697 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 10,313 households. Median household income in Plymouth County is $83,251, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Plymouth County scores 59 for clothing and shoe stores (upper middle), #703 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Plymouth County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Plymouth County

Screening a site or an acquisition in Plymouth County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Plymouth County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.