Groundwork

Clothing and laundry · County · Iowa

Clothing and shoe stores in Wayne County, IA

The clothing and shoe stores in Wayne County, IA, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4.7M
On clothing, shoes and related services · $1,821 a household
Spending per listing
$1.2M
8% below the U.S.
Listings per 10k households
15.6
4% below the U.S.
Population, 2025
6,738
+3.6% since 2020

See the clothing and shoe stores around any address in Wayne County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Wayne County spend about $4.7M a year on clothing, shoes and related services, or $1,821 per household, 11% below the U.S. average. That is about $1.2M of household spending for each store on map listings, 8% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Wayne County has 4 clothing and shoe stores on map listings as of September 2026. Per 10,000 households, that is 15.6, 4% below the U.S. rate of 16.2.

Official counts don’t publish a figure for clothing and shoe stores in Wayne County, since they leave out counts under 3. Official counts also show 5 one-person businesses without payroll.

Population estimates show Wayne County grew 3.6% from 2020 to 2025, faster than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How Wayne County compares

The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Wayne County, IA compared with Iowa and the U.S.
MeasureWayne CountyIowaU.S.
Listings per 10k households15.615.616.2
Spending per listing$1.2M$1.3M$1.3M
Households per official establishmentn/a1,4991,273
Official establishment growth, 2019–2023n/a−14.3%−12.2%
Population growth, 2020–2025+3.6%+1.5%+3.1%
Spending per household on clothing, shoes and related services$1,821$1,967$2,055
Median household income$61,964$75,059$80,734
Groundwork market scoreNot scored48

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
5Businesses with no payroll
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Wayne County

Population, 2025 estimate
6,738+3.6% since 2020
Households
2,565
Median age
41.1
Homes lived in by their owners
81%
Vehicles per household
2.1
Land area
526 sq. mi.
People per square mile
12
Median household income
$61,964
Average household income
$90,040
Median home value
$111,300
Jobs located here
2,068
Daytime population
5,905Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wayne County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Iowa

Every Iowa market ranked →

The highest-scoring counties in Iowa for clothing and shoe stores, numbered among those based in Iowa, with Wayne County marked.

Top counties in Iowa

Counties in Iowa ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warren County, IA91146.8$3.2M+9.0%#23 of 2,087
2Benton County, IA7787.8$2.6M+1.8%#194 of 2,087
3Bremer County, IA7577.2$2.8M+1.1%#233 of 2,087
4Jasper County, IA75117.3$2.6M+0.9%#236 of 2,087
5Buchanan County, IA7356.1$3.1M+1.3%#276 of 2,087
6Boone County, IA71109.1$2.2M+0.4%#350 of 2,087
7Marshall County, IA70117.1$2.6M−0.5%#371 of 2,087
8Jones County, IA7078.5$2.2M+2.9%#378 of 2,087
9Cedar County, IA6856.6$3M−0.7%#421 of 2,087
10Jackson County, IA6756.1$3.1M−0.8%#449 of 2,087
Wayne County, IANot scored415.6$1.2M+3.6%

Other business types in Wayne County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many clothing and shoe stores are in Wayne County, IA?

Map listings as of September 2026 show 4 clothing and shoe stores in Wayne County. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Wayne County: counts under 3 are left out. Official counts list 5 one-person businesses without payroll.

How much do households in Wayne County, IA spend on clothing, shoes and related services?

About $4.7M a year, or $1,821 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 4 clothing and shoe stores on map listings, it comes to $1.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 2,565 households in Wayne County and national spending patterns by income.

How does Wayne County, IA compare with the U.S. for clothing and shoe stores?

Wayne County has 15.6 clothing and shoe stores per 10,000 households, 4% below the U.S. rate of 16.2. Spending per store is $1.2M, 8% below the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of clothing and shoe stores to household spending.

How fast is Wayne County, IA growing?

Population estimates put Wayne County at 6,738 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 2,565 households. Median household income in Wayne County is $61,964, 23% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wayne County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Wayne County

Screening a site or an acquisition in Wayne County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.