Clothing and laundry · Metro area · Iowa
Clothing and shoe stores in the Waterloo-Cedar Falls, IA metro area
The clothing and shoe stores in the Waterloo-Cedar Falls, IA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #225 of 387 scored metro areas
#6 of 8 scored metro areas based in Iowa
- Listings
- 118
- 54 chain locations (46%)
- Official establishments
- 38
- −35.7% since 2019
- Household spending a year
- $131.6M
- On clothing, shoes and related services · $1,896 a household
- Spending per listing
- $1.1M
- 12% below the U.S.
- Listings per 10k households
- 17.0
- 5% above the U.S.
- Population, 2025
- 169,189
- +0.5% since 2020
See the clothing and shoe stores around any address in the Waterloo-Cedar Falls metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 118 clothing and shoe stores in the Waterloo-Cedar Falls metro area. 54 of them (46%) are chain locations, against 44% across the U.S. That is 17.0 per 10,000 households, 5% above the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in the Waterloo-Cedar Falls metro area comes to about $131.6M a year: $1,896 per household, 8% below the U.S. average. That works out to $1.1M per store, 12% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in the Waterloo-Cedar Falls metro area was 38 in 2023, down 35.7% from 2019. That is one for every 1,826 households, against one for every 1,273 across the U.S. Official counts also show 107 one-person businesses without payroll.
Population estimates show the Waterloo-Cedar Falls metro area grew 0.5% from 2020 to 2025, slower than the U.S. (+3.1%). For clothing and shoe stores, the Waterloo-Cedar Falls metro area has a Groundwork market score of 47 (lower middle): #225 of 387 scored metro areas and #6 of 8 scored metro areas based in Iowa.
How the Waterloo-Cedar Falls metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waterloo-Cedar Falls metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.0 | 15.6 | 16.2 |
| Spending per listing | $1.1M | $1.3M | $1.3M |
| Households per official establishment | 1,826 | 1,499 | 1,273 |
| Official establishment growth, 2019–2023 | −35.7% | −14.3% | −12.2% |
| Population growth, 2020–2025 | +0.5% | +1.5% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,896 | $1,967 | $2,055 |
| Median household income | $70,811 | $75,059 | $80,734 |
| Groundwork market score | 47 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38−35.7% over the period
- Employees, 2023
- 486
- Annual payroll, 2023
- $8.5M
- One-person businesses, 2023
- 107Businesses with no payroll
- Map listings, September 2026
- 11854 chain locations
- Listings at the U.S. rate for this spending
- 104The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Waterloo-Cedar Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waterloo-Cedar Falls metro area
- Population, 2025 estimate
- 169,189+0.5% since 2020
- Households
- 69,396
- Median age
- 37.8
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 1,503 sq. mi.
- People per square mile
- 112
- Median household income
- $70,811+23.2% vs. 2015–2019, before inflation
- Average household income
- $92,709
- Median home value
- $194,800
- Jobs located here
- 88,619
- Daytime population
- 179,403Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waterloo-Cedar Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for clothing and shoe stores, numbered among those based in Iowa (a market based in another state is listed without a number), with the Waterloo-Cedar Falls metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cedar Rapids, IA | 65 | 157 | 13.8 | $1.5M | +1.0% | #92 of 387 |
| Omaha, NE-IA | 64 | 612 | 15.7 | $1.4M | +4.2% | #102 of 387 |
| 2Ames, IA | 60 | 69 | 13.8 | $1.4M | +2.2% | #128 of 387 |
| 3Des Moines-West Des Moines, IA | 60 | 492 | 16.7 | $1.3M | +6.7% | #134 of 387 |
| 4Davenport-Moline-Rock Island, IA-IL | 57 | 213 | 13.2 | $1.5M | −0.9% | #156 of 387 |
| 5Iowa City, IA | 48 | 128 | 17.7 | $1.2M | +4.1% | #216 of 387 |
| 6Waterloo-Cedar Falls, IA | 47 | 118 | 17.0 | $1.1M | +0.5% | #225 of 387 |
| 7Sioux City, IA-NE-SD | 33 | 109 | 19.7 | $981K | +1.0% | #303 of 387 |
| 8Dubuque, IA | 28 | 95 | 23.2 | $854K | +0.1% | #326 of 387 |
Other business types in the Waterloo-Cedar Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry52
- Clothing and shoe stores47
- Laundromats34
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Waterloo-Cedar Falls, IA metro area?
There are 118 clothing and shoe stores on map listings in the Waterloo-Cedar Falls metro area as of September 2026. 54 of them (46%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 38 businesses with payroll classed as clothing and shoe stores in 2023, down 35.7% from 2019. Another 107 one-person businesses have no payroll, by official counts.
How much do households in the Waterloo-Cedar Falls, IA metro area spend on clothing, shoes and related services?
About $131.6M a year, or $1,896 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 118 clothing and shoe stores on map listings, it comes to $1.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 69,396 households in the Waterloo-Cedar Falls metro area and national spending patterns by income.
How does the Waterloo-Cedar Falls, IA metro area compare with the U.S. for clothing and shoe stores?
The Waterloo-Cedar Falls metro area has 17.0 clothing and shoe stores per 10,000 households, 5% above the U.S. rate of 16.2. Spending per store is $1.1M, 12% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Waterloo-Cedar Falls metro area would have about 104, against 118 on map listings. There is one business with payroll in the industry for every 1,826 households, against one for every 1,273 across the U.S. The official count fell 35.7% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Waterloo-Cedar Falls, IA metro area growing?
Population estimates put the Waterloo-Cedar Falls metro area at 169,189 people in 2025, up 0.5% since 2020, slower than the U.S. (+3.1%). It has 69,396 households. The median household income in the Waterloo-Cedar Falls metro area is $70,811 a year, 12% below the U.S. median of $80,734. That rose 23.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waterloo-Cedar Falls metro area scores 47 for clothing and shoe stores (lower middle), #225 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waterloo-Cedar Falls metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Waterloo-Cedar Falls metro area
Screening a site or an acquisition in the Waterloo-Cedar Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waterloo-Cedar Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.