Beauty and personal care · County · Iowa
Barbershops in Tama County, IA
The barbershops in Tama County, IA, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On personal care products and services · $921 a household
- Spending per listing
- $3.1M
- Too few listings to compare
- Listings per 10k households
- 3.0
- Too few listings to compare
- Population, 2025
- 16,796
- −1.5% since 2020
See the barbershops around any address in Tama County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Tama County spend about $6.2M a year on personal care products and services, or $921 per household, 8% below the U.S. average. That is about $3.1M of household spending for each shop on map listings. The spending figure covers all personal care products and services, not only barbershops.
There are 2 barbershops on map listings in Tama County as of September 2026. That is 3.0 per 10,000 households.
Official counts don’t publish a figure for barber shops in Tama County, since they leave out counts under 3. Official counts list 3 one-person businesses without payroll.
Population estimates put the population change in Tama County from 2020 to 2025 at −1.5%, against +3.1% for the U.S. With 2 barbershops on map listings, Tama County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Tama County compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tama County | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 3.2 | 5.3 |
| Spending per listing | $3.1M | $3.1M | $1.9M |
| Households per official establishment | n/a | 46,990 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +33.3% | +28.5% |
| Population growth, 2020–2025 | −1.5% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $921 | $990 | $1,005 |
| Median household income | $70,781 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Tama County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Tama County
- Population, 2025 estimate
- 16,796−1.5% since 2020
- Households
- 6,720
- Median age
- 42.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 721 sq. mi.
- People per square mile
- 23
- Median household income
- $70,781+26.3% vs. 2015–2019, before inflation
- Average household income
- $83,931
- Median home value
- $148,600
- Jobs located here
- 4,985
- Daytime population
- 13,338Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tama County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Iowa
Every Iowa market ranked →The highest-scoring counties in Iowa for barbershops, numbered among those based in Iowa, with Tama County marked.
Top counties in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, IA | 92 | 5 | 2.4 | $4.5M | +9.0% | #7 of 1,356 |
| 2Johnson County, IA | 81 | 18 | 2.8 | $3.6M | +4.6% | #60 of 1,356 |
| 3Dallas County, IA | 80 | 8 | 1.9 | $6.3M | +17.8% | #66 of 1,356 |
| 4Story County, IA | 78 | 9 | 2.3 | $4.2M | +2.7% | #87 of 1,356 |
| 5Pottawattamie County, IA | 69 | 7 | 1.9 | $5.2M | −0.7% | #248 of 1,356 |
| 6Marion County, IA | 69 | 5 | 3.8 | $2.7M | +2.3% | #263 of 1,356 |
| 7Polk County, IA | 69 | 105 | 5.1 | $2.1M | +4.8% | #271 of 1,356 |
| 8Linn County, IA | 67 | 35 | 3.7 | $2.8M | +0.7% | #287 of 1,356 |
| 9Scott County, IA | 66 | 32 | 4.4 | $2.3M | +0.4% | #310 of 1,356 |
| 10Dubuque County, IA | 65 | 14 | 3.4 | $2.9M | +0.1% | #332 of 1,356 |
| Tama County, IA | Not scored | 2 | 3.0 | $3.1M | −1.5% |
Other business types in Tama County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Tama County, IA?
As of September 2026, map listings count 2 barbershops in Tama County. The listings count barbershops. No official count is published for barber shops in Tama County: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.
How much do households in Tama County, IA spend on personal care products and services?
About $6.2M a year, or $921 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 2 barbershops on map listings, it comes to $3.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 6,720 households in Tama County and national spending patterns by income.
How does Tama County, IA compare with the U.S. for barbershops?
Tama County has 2 barbershops on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of barbershops to household spending, Tama County would have about 3, against 2 on map listings.
How fast is Tama County, IA growing?
Population estimates put Tama County at 16,796 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 6,720 households. The median household income in Tama County is $70,781 a year, 12% below the U.S. median of $80,734. That rose 26.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Tama County has no market score for barbershops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tama County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Tama County
Screening a site or an acquisition in Tama County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tama County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.