Beauty and personal care · Small-town market · Iowa
Barbershops in the Ottumwa, IA area
The barbershops in the Ottumwa, IA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.5M
- On personal care products and services · $894 a household
- Spending per listing
- $6.3M
- Too few listings to compare
- Listings per 10k households
- 1.4
- Too few listings to compare
- Population, 2025
- 35,210
- −0.3% since 2020
See the barbershops around any address in the Ottumwa area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ottumwa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Ottumwa area spend about $12.5M a year on personal care products and services, or $894 per household, 11% below the U.S. average. That works out to $6.3M per shop. The spending figure covers all personal care products and services, not only barbershops.
The Ottumwa area has 2 barbershops on map listings as of September 2026. That is 1.4 per 10,000 households.
Official counts don’t publish a figure for barber shops in the Ottumwa area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Ottumwa area declined 0.3%, against +3.1% for the U.S. With 2 barbershops on map listings, the Ottumwa area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Ottumwa area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ottumwa area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.4 | 3.2 | 5.3 |
| Spending per listing | $6.3M | $3.1M | $1.9M |
| Households per official establishment | n/a | 46,990 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +33.3% | +28.5% |
| Population growth, 2020–2025 | −0.3% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $894 | $990 | $1,005 |
| Median household income | $64,766 | $75,059 | $80,734 |
| Groundwork market score | Not scored | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Ottumwa area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ottumwa area
- Population, 2025 estimate
- 35,210−0.3% since 2020
- Households
- 13,997
- Median age
- 40.5
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 432 sq. mi.
- People per square mile
- 82
- Median household income
- $64,766+40.1% vs. 2015–2019, before inflation
- Average household income
- $82,469
- Median home value
- $125,100
- Jobs located here
- 15,175
- Daytime population
- 34,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ottumwa area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Ottumwa area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Iowa
Every Iowa market ranked →The highest-scoring small-town markets in Iowa for barbershops, numbered among those based in Iowa, with the Ottumwa area marked.
Top small-town markets in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Pella, IA | 78 | 5 | 3.8 | $2.7M | +2.3% | #40 of 377 |
| 2Mason City, IA | 70 | 6 | 2.6 | $3.6M | −1.5% | #67 of 377 |
| 3Fort Dodge, IA | 64 | 5 | 3.3 | $2.8M | −0.4% | #106 of 377 |
| 4Clinton, IA | 62 | 7 | 3.6 | $2.6M | −0.9% | #114 of 377 |
| 5Burlington, IA-IL | 52 | 7 | 3.5 | $2.5M | −2.5% | #182 of 377 |
| 6Carroll, IA | 43 | 5 | 5.7 | $1.7M | −2.0% | #234 of 377 |
| Ottumwa, IA | Not scored | 2 | 1.4 | $6.3M | −0.3% |
Other business types in the Ottumwa area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons39
- Barbershops
- Nail salons45
- Spas and skin care67
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Ottumwa, IA area?
Map listings as of September 2026 show 2 barbershops in the Ottumwa area. The listings count barbershops. No official count is published for barber shops in the Ottumwa area: counts under 3 are left out.
How much do households in the Ottumwa, IA area spend on personal care products and services?
About $12.5M a year, or $894 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 2 barbershops on map listings, it comes to $6.3M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 13,997 households in the Ottumwa area and national spending patterns by income.
How does the Ottumwa, IA area compare with the U.S. for barbershops?
The Ottumwa area has 2 barbershops on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of barbershops to household spending, the Ottumwa area would have about 7, against 2 on map listings.
How fast is the Ottumwa, IA area growing?
Population estimates put the Ottumwa area at 35,210 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 13,997 households. The median household income in the Ottumwa area is $64,766 a year, 20% below the U.S. median of $80,734. That rose 40.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ottumwa area has no market score for barbershops: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ottumwa area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Ottumwa area
Screening a site or an acquisition in the Ottumwa area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ottumwa area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.