Groundwork

Food and drink · County · New Mexico

Bakeries and dessert shops in Chaves County, NM

The bakeries and dessert shops in Chaves County, NM, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 23 out of 100: Low

Ranked #1,767 of 1,889 scored counties
#15 of 19 scored counties in New Mexico

Listings
24
5 chain locations (21%)
Official establishments
13
All snack bars and retail bakeries
Household spending a year
$75M
On food away from home · $3,163 a household
Spending per listing
$3.1M
25% below the U.S.
Listings per 10k households
10.1
3% above the U.S.
Population, 2025
63,364
−2.7% since 2020

See the bakeries and dessert shops around any address in Chaves County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Chaves County scores 23 (low) on the Groundwork market score for bakeries and dessert shops, ranking #1,767 of 1,889 scored counties and #15 of 19 scored counties in New Mexico. That puts it in the bottom quarter of counties.

At $3,163 per household (22% below the U.S. average), households in Chaves County spend about $75M a year on food away from home. That works out to $3.1M per shop, 25% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.

Chaves County has 24 bakeries and dessert shops on map listings as of September 2026. Chain locations make up 21% of them, against 35% across the U.S. That is 10.1 per 10,000 households, 3% above the U.S. rate of 9.8.

The official count of businesses with payroll classed as snack bars and retail bakeries in Chaves County was 13 in 2023. That is one for every 1,824 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Between 2020 and 2025, the population of Chaves County declined 2.7%, against +3.1% for the U.S.

How Chaves County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Chaves County, NM compared with New Mexico and the U.S.
MeasureChaves CountyNew MexicoU.S.
Listings per 10k households10.18.29.8
Spending per listing$3.1M$4.3M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,8241,6231,369
Official establishment growth, 2019–2023n/a+36.9%+24.6%
Population growth, 2020–2025−2.7%+0.3%+3.1%
Spending per household on food away from home$3,163$3,547$4,070
Median household income$52,938$64,059$80,734
Groundwork market score2336

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11 → 13All snack bars and retail bakeries
Employees, 2023
51
Annual payroll, 2023
$2M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
245 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack bars and retail bakeries in Chaves County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in Chaves County

Population, 2025 estimate
63,364−2.7% since 2020
Households
23,712
Median age
37.5
Homes lived in by their owners
71%
Vehicles per household
2.0
Land area
6,067 sq. mi.
People per square mile
11
Median household income
$52,938+22.1% vs. 2015–2019, before inflation
Average household income
$74,868
Median home value
$156,400
Jobs located here
22,009
Daytime population
60,817Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Chaves County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for bakeries and dessert shops, numbered among those based in New Mexico, with Chaves County marked.

Top counties in New Mexico

Counties in New Mexico ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM85183.2$12.9M+6.9%#42 of 1,889
2Valencia County, NM74165.8$5.8M+7.2%#187 of 1,889
3Rio Arriba County, NM6653.2$10.4M−1.0%#350 of 1,889
4Doña Ana County, NM55597.0$4.7M+4.1%#737 of 1,889
5Otero County, NM54197.8$4.2M+3.7%#787 of 1,889
6San Miguel County, NM5175.9$5.2M−3.2%#881 of 1,889
7Eddy County, NM51187.6$5.1M+0.3%#882 of 1,889
8McKinley County, NM50115.2$5.8M−6.1%#915 of 1,889
9San Juan County, NM45276.5$5.1M−0.9%#1,104 of 1,889
10Santa Fe County, NM418211.6$3.5M+1.2%#1,265 of 1,889
15Chaves County, NM232410.1$3.1M−2.7%#1,767 of 1,889

Other business types in Chaves County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in Chaves County, NM?

Map listings as of September 2026 show 24 bakeries and dessert shops in Chaves County. 5 of them (21%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 13 businesses with payroll classed as snack bars and retail bakeries in 2023. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.

How much do households in Chaves County, NM spend on food away from home?

About $75M a year, or $3,163 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 24 bakeries and dessert shops on map listings, it comes to $3.1M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 23,712 households in Chaves County and national spending patterns by income.

How does Chaves County, NM compare with the U.S. for bakeries and dessert shops?

Chaves County has 10.1 bakeries and dessert shops per 10,000 households, 3% above the U.S. rate of 9.8. Spending per shop is $3.1M, 25% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Chaves County would have about 18, against 24 on map listings. There is one business with payroll in the industry for every 1,824 households, against one for every 1,369 across the U.S.

How fast is Chaves County, NM growing?

Population estimates put Chaves County at 63,364 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 23,712 households. The median household income in Chaves County is $52,938 a year, 34% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chaves County scores 23 for bakeries and dessert shops (low), #1,767 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Chaves County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in Chaves County

Screening a site or an acquisition in Chaves County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Chaves County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.