Food and drink · Metro area · New Mexico
Bakeries and dessert shops in the Santa Fe, NM metro area
How the Santa Fe, NM metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #294 of 387 scored metro areas
#4 of 4 scored metro areas based in New Mexico
- Listings
- 82
- 13 chain locations (16%)
- Official establishments
- 51
- All snack bars and retail bakeries · +21.4% since 2019
- Household spending a year
- $283.7M
- On food away from home · $4,008 a household
- Spending per listing
- $3.5M
- 17% below the U.S.
- Listings per 10k households
- 11.6
- 18% above the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the bakeries and dessert shops around any address in the Santa Fe metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Santa Fe metro area scores 38 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #294 of 387 scored metro areas and #4 of 4 scored metro areas based in New Mexico. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 82 bakeries and dessert shops in the Santa Fe metro area. Of those, 13 are chain locations, or 16%, against 35% across the U.S. Per 10,000 households, that is 11.6, 18% above the U.S. rate of 9.8.
Households in the Santa Fe metro area spend about $283.7M a year on food away from home, or $4,008 per household, 2% below the U.S. average. Spread across 82 bakeries and dessert shops, that is $3.5M per shop, 17% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 51 businesses with payroll in the Santa Fe metro area classed as snack bars and retail bakeries, up 21.4% from 2019. That is one for every 1,388 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 1 SBA-backed loan worth $338K has gone to businesses classed as snack bars and retail bakeries in the Santa Fe metro area. Between 2020 and 2025, the population of the Santa Fe metro area grew 1.2%, slower than the U.S. (+3.1%).
How the Santa Fe metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Fe metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.6 | 8.2 | 9.8 |
| Spending per listing | $3.5M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,388 | 1,623 | 1,369 |
| Official establishment growth, 2019–2023 | +21.4% | +36.9% | +24.6% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on food away from home | $4,008 | $3,547 | $4,070 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 38 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 51All snack bars and retail bakeries · +21.4% over the period
- Employees, 2023
- 465
- Annual payroll, 2023
- $10.7M
- One-person businesses, 2023
- 8All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 8213 chain locations
- Listings at the U.S. rate for this spending
- 69The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $338K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Santa Fe metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Santa Fe metro area
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Fe metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for bakeries and dessert shops, numbered among those based in New Mexico, with the Santa Fe metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 56 | 59 | 7.0 | $4.7M | +4.1% | #151 of 387 |
| 2Farmington, NM | 47 | 27 | 6.5 | $5.1M | −0.9% | #220 of 387 |
| 3Albuquerque, NM | 45 | 303 | 8.1 | $4.6M | +0.8% | #242 of 387 |
| 4Santa Fe, NM | 38 | 82 | 11.6 | $3.5M | +1.2% | #294 of 387 |
Other business types in the Santa Fe metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes33
- Sit-down restaurants30
- Fast food and sandwich shops72
- Pizza73
- Coffee shops and cafes32
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Santa Fe, NM metro area?
There are 82 bakeries and dessert shops on map listings in the Santa Fe metro area as of September 2026. 13 of them (16%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 51 businesses with payroll classed as snack bars and retail bakeries in 2023, up 21.4% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 8 one-person businesses have no payroll, by official counts.
How much do households in the Santa Fe, NM metro area spend on food away from home?
About $283.7M a year, or $4,008 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 82 bakeries and dessert shops on map listings, it comes to $3.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 70,767 households in the Santa Fe metro area and national spending patterns by income.
How does the Santa Fe, NM metro area compare with the U.S. for bakeries and dessert shops?
The Santa Fe metro area has 11.6 bakeries and dessert shops per 10,000 households, 18% above the U.S. rate of 9.8. Spending per shop is $3.5M, 17% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Santa Fe metro area would have about 69, against 82 on map listings. There is one business with payroll in the industry for every 1,388 households, against one for every 1,369 across the U.S. The official count rose 21.4% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Santa Fe, NM metro area growing?
Population estimates put the Santa Fe metro area at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. Median household income in the Santa Fe metro area is $79,071, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Fe metro area scores 38 for bakeries and dessert shops (lower middle), #294 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Fe metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Santa Fe metro area
Screening a site or an acquisition in the Santa Fe metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.