Food and drink · County · New Mexico
Bakeries and dessert shops in Otero County, NM
How Otero County, NM compares with other counties and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #787 of 1,889 scored counties
#5 of 19 scored counties in New Mexico
- Listings
- 19
- 6 chain locations (32%)
- Official establishments
- 9
- All snack bars and retail bakeries
- Household spending a year
- $80.3M
- On food away from home · $3,280 a household
- Spending per listing
- $4.2M
- 2% above the U.S.
- Listings per 10k households
- 7.8
- 20% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the bakeries and dessert shops around any address in Otero County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 19 bakeries and dessert shops in Otero County. 6 of them (32%) are chain locations, against 35% across the U.S. That comes to 7.8 for every 10,000 households, 20% below the U.S. rate of 9.8.
Households in Otero County spend about $80.3M a year on food away from home, or $3,280 per household, 19% below the U.S. average. That works out to $4.2M per shop, 2% above the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 9 businesses with payroll classed as snack bars and retail bakeries in Otero County in 2023. That is one for every 2,720 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 9 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Otero County grew 3.7%, faster than the U.S. (+3.1%). Otero County scores 54 (upper middle) on the Groundwork market score for bakeries and dessert shops, ranking #787 of 1,889 scored counties and #5 of 19 scored counties in New Mexico.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.8 | 8.2 | 9.8 |
| Spending per listing | $4.2M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,720 | 1,623 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +36.9% | +24.6% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,280 | $3,547 | $4,070 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | 54 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 9All snack bars and retail bakeries
- Employees, 2023
- 263
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- 9All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 196 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for bakeries and dessert shops, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 85 | 18 | 3.2 | $12.9M | +6.9% | #42 of 1,889 |
| 2Valencia County, NM | 74 | 16 | 5.8 | $5.8M | +7.2% | #187 of 1,889 |
| 3Rio Arriba County, NM | 66 | 5 | 3.2 | $10.4M | −1.0% | #350 of 1,889 |
| 4Doña Ana County, NM | 55 | 59 | 7.0 | $4.7M | +4.1% | #737 of 1,889 |
| 5Otero County, NM | 54 | 19 | 7.8 | $4.2M | +3.7% | #787 of 1,889 |
| 6San Miguel County, NM | 51 | 7 | 5.9 | $5.2M | −3.2% | #881 of 1,889 |
| 7Eddy County, NM | 51 | 18 | 7.6 | $5.1M | +0.3% | #882 of 1,889 |
| 8McKinley County, NM | 50 | 11 | 5.2 | $5.8M | −6.1% | #915 of 1,889 |
| 9San Juan County, NM | 45 | 27 | 6.5 | $5.1M | −0.9% | #1,104 of 1,889 |
| 10Santa Fe County, NM | 41 | 82 | 11.6 | $3.5M | +1.2% | #1,265 of 1,889 |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes62
- Sit-down restaurants62
- Fast food and sandwich shops58
- Pizza62
- Coffee shops and cafes53
- Bakeries and dessert shops54
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Otero County, NM?
Otero County has 19 bakeries and dessert shops on map listings as of September 2026. 6 of them (32%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 9 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 9 one-person businesses without payroll.
How much do households in Otero County, NM spend on food away from home?
About $80.3M a year, or $3,280 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 19 bakeries and dessert shops on map listings, it comes to $4.2M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for bakeries and dessert shops?
Otero County has 7.8 bakeries and dessert shops per 10,000 households, 20% below the U.S. rate of 9.8. Spending per shop is $4.2M, 2% above the U.S. figure of $4.1M. The count on map listings matches the U.S. ratio of bakeries and dessert shops to household spending. There is one business with payroll in the industry for every 2,720 households, against one for every 1,369 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County scores 54 for bakeries and dessert shops (upper middle), #787 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.