Food and drink · Small-town market · New Mexico
Bakeries and dessert shops in the Clovis, NM area
The bakeries and dessert shops in the Clovis, NM area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #498 of 507 scored small-town markets
#10 of 12 scored small-town markets based in New Mexico
- Listings
- 30
- 7 chain locations (23%)
- Official establishments
- 15
- All snack bars and retail bakeries
- Household spending a year
- $82.7M
- On food away from home · $3,177 a household
- Spending per listing
- $2.8M
- 33% below the U.S.
- Listings per 10k households
- 11.5
- 17% above the U.S.
- Population, 2025
- 65,270
- −3.3% since 2020
See the bakeries and dessert shops around any address in the Clovis area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For bakeries and dessert shops, the Clovis area has a Groundwork market score of 19 (low): #498 of 507 scored small-town markets and #10 of 12 scored small-town markets based in New Mexico. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 30 bakeries and dessert shops in the Clovis area. 7 of them (23%) are chain locations, against 35% across the U.S. That is 11.5 per 10,000 households, 17% above the U.S. rate of 9.8.
Household spending on food away from home in the Clovis area comes to about $82.7M a year: $3,177 per household, 22% below the U.S. average. That works out to $2.8M per shop, 33% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
The official count of businesses with payroll classed as snack bars and retail bakeries in the Clovis area was 15 in 2023. That is one for every 1,736 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as snack bars and retail bakeries in the Clovis area. Between 2020 and 2025, the population of the Clovis area declined 3.3%, against +3.1% for the U.S.
How the Clovis area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clovis area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 8.2 | 9.8 |
| Spending per listing | $2.8M | $4.3M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,736 | 1,623 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +36.9% | +24.6% |
| Population growth, 2020–2025 | −3.3% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,177 | $3,547 | $4,070 |
| Median household income | $55,690 | $64,059 | $80,734 |
| Groundwork market score | 19 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15All snack bars and retail bakeries
- Employees, 2023
- 140
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- 4All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 307 chain locations
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $250K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Clovis area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Clovis area
- Population, 2025 estimate
- 65,270−3.3% since 2020
- Households
- 26,036
- Median age
- 33.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,852 sq. mi.
- People per square mile
- 17
- Median household income
- $55,690
- Average household income
- $72,535
- Median home value
- $162,000
- Jobs located here
- 24,031
- Daytime population
- 63,938Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clovis area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across New Mexico
Every New Mexico market ranked →The highest-scoring small-town markets in New Mexico for bakeries and dessert shops, numbered among those based in New Mexico, with the Clovis area marked.
Top small-town markets in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Española, NM | 69 | 5 | 3.2 | $10.4M | −1.0% | #59 of 507 |
| 2Alamogordo, NM | 58 | 19 | 7.8 | $4.2M | +3.7% | #173 of 507 |
| 3Carlsbad-Artesia, NM | 56 | 18 | 7.6 | $5.1M | +0.3% | #187 of 507 |
| 4Las Vegas, NM | 55 | 7 | 5.0 | $6.1M | −3.2% | #199 of 507 |
| 5Gallup, NM | 49 | 11 | 5.2 | $5.8M | −6.1% | #267 of 507 |
| 6Hobbs, NM | 39 | 24 | 9.7 | $3.7M | +0.2% | #369 of 507 |
| 7Deming, NM | 32 | 6 | 6.5 | $4.1M | −0.2% | #431 of 507 |
| 8Taos, NM | 26 | 17 | 10.9 | $3.1M | +0.3% | #470 of 507 |
| 9Roswell, NM | 23 | 24 | 10.1 | $3.1M | −2.7% | #487 of 507 |
| 10Clovis, NM | 19 | 30 | 11.5 | $2.8M | −3.3% | #498 of 507 |
Other business types in the Clovis area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes30
- Sit-down restaurants28
- Fast food and sandwich shops34
- Pizza48
- Coffee shops and cafes25
- Bakeries and dessert shops19
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Clovis, NM area?
The Clovis area has 30 bakeries and dessert shops on map listings as of September 2026. 7 of them (23%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 15 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 4 one-person businesses have no payroll, by official counts.
How much do households in the Clovis, NM area spend on food away from home?
About $82.7M a year, or $3,177 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 30 bakeries and dessert shops on map listings, it comes to $2.8M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 26,036 households in the Clovis area and national spending patterns by income.
How does the Clovis, NM area compare with the U.S. for bakeries and dessert shops?
The Clovis area has 11.5 bakeries and dessert shops per 10,000 households, 17% above the U.S. rate of 9.8. Spending per shop is $2.8M, 33% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Clovis area would have about 20, against 30 on map listings. There is one business with payroll in the industry for every 1,736 households, against one for every 1,369 across the U.S.
How fast is the Clovis, NM area growing?
Population estimates put the Clovis area at 65,270 people in 2025, down 3.3% since 2020, against +3.1% for the U.S. It has 26,036 households. Median household income in the Clovis area is $55,690, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clovis area scores 19 for bakeries and dessert shops (low), #498 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clovis area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Clovis area
Screening a site or an acquisition in the Clovis area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clovis area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.