Food and drink · Metro area · New Hampshire
Bakeries and dessert shops in the Manchester-Nashua, NH metro area
How the Manchester-Nashua, NH metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #252 of 387 scored metro areas
The only scored metro area based in New Hampshire
- Listings
- 212
- 89 chain locations (42%)
- Official establishments
- 145
- All snack bars and retail bakeries · +11.5% since 2019
- Household spending a year
- $780.9M
- On food away from home · $4,628 a household
- Spending per listing
- $3.7M
- 11% below the U.S.
- Listings per 10k households
- 12.6
- 29% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the bakeries and dessert shops around any address in the Manchester-Nashua metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 212 bakeries and dessert shops in the Manchester-Nashua metro area. Chain locations make up 42% of them, against 35% across the U.S. That comes to 12.6 for every 10,000 households, 29% above the U.S. rate of 9.8.
At $4,628 per household (14% above the U.S. average), households in the Manchester-Nashua metro area spend about $780.9M a year on food away from home. That works out to $3.7M per shop, 11% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 145 businesses with payroll classed as snack bars and retail bakeries in the Manchester-Nashua metro area in 2023, up 11.5% from 2019. That is one for every 1,164 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Another 14 one-person businesses have no payroll, by official counts. Since fiscal 2022, 8 SBA-backed loans worth $1.6M have gone to businesses classed as snack bars and retail bakeries in the Manchester-Nashua metro area.
Population estimates put the population change in the Manchester-Nashua metro area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). For bakeries and dessert shops, the Manchester-Nashua metro area has a Groundwork market score of 44 (lower middle): #252 of 387 scored metro areas and the only scored metro area based in New Hampshire.
How the Manchester-Nashua metro area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manchester-Nashua metro area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 14.2 | 9.8 |
| Spending per listing | $3.7M | $3.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,164 | 980 | 1,369 |
| Official establishment growth, 2019–2023 | +11.5% | +14.3% | +24.6% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,628 | $4,493 | $4,070 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 44 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 145All snack bars and retail bakeries · +11.5% over the period
- Employees, 2023
- 2,191
- Annual payroll, 2023
- $43.8M
- One-person businesses, 2023
- 14All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 21289 chain locations
- Listings at the U.S. rate for this spending
- 189The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.6M
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Manchester-Nashua metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Manchester-Nashua metro area
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manchester-Nashua metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across New Hampshire
Every New Hampshire market ranked →The highest-scoring metro areas in New Hampshire for bakeries and dessert shops, numbered among those based in New Hampshire (a market based in another state is listed without a number), with the Manchester-Nashua metro area marked.
Top metro areas in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | 45 | 2,342 | 12.1 | $4.1M | +2.3% | #245 of 387 |
| 1Manchester-Nashua, NH | 44 | 212 | 12.6 | $3.7M | +2.5% | #252 of 387 |
Other business types in the Manchester-Nashua metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes70
- Sit-down restaurants66
- Fast food and sandwich shops82
- Pizza59
- Coffee shops and cafes57
- Bakeries and dessert shops44
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Manchester-Nashua, NH metro area?
There are 212 bakeries and dessert shops on map listings in the Manchester-Nashua metro area as of September 2026. 89 of them (42%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 145 businesses with payroll classed as snack bars and retail bakeries in 2023, up 11.5% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 14 one-person businesses without payroll.
How much do households in the Manchester-Nashua, NH metro area spend on food away from home?
About $780.9M a year, or $4,628 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 212 bakeries and dessert shops on map listings, it comes to $3.7M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 168,740 households in the Manchester-Nashua metro area and national spending patterns by income.
How does the Manchester-Nashua, NH metro area compare with the U.S. for bakeries and dessert shops?
The Manchester-Nashua metro area has 12.6 bakeries and dessert shops per 10,000 households, 29% above the U.S. rate of 9.8. Spending per shop is $3.7M, 11% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Manchester-Nashua metro area would have about 189, against 212 on map listings. There is one business with payroll in the industry for every 1,164 households, against one for every 1,369 across the U.S. The official count rose 11.5% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Manchester-Nashua, NH metro area growing?
Population estimates put the Manchester-Nashua metro area at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in the Manchester-Nashua metro area is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manchester-Nashua metro area scores 44 for bakeries and dessert shops (lower middle), #252 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manchester-Nashua metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Manchester-Nashua metro area
Screening a site or an acquisition in the Manchester-Nashua metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.