Food and drink · Small-town market · New Hampshire
Bakeries and dessert shops in the Keene, NH area
The bakeries and dessert shops in the Keene, NH area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #355 of 507 scored small-town markets
#3 of 4 scored small-town markets based in New Hampshire
- Listings
- 49
- 13 chain locations (27%)
- Official establishments
- 22
- All snack bars and retail bakeries
- Household spending a year
- $123.1M
- On food away from home · $4,020 a household
- Spending per listing
- $2.5M
- 39% below the U.S.
- Listings per 10k households
- 16.0
- 63% above the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the bakeries and dessert shops around any address in the Keene area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 49 bakeries and dessert shops in the Keene area. Of those, 13 are chain locations, or 27%, against 35% across the U.S. That comes to 16.0 for every 10,000 households, 63% above the U.S. rate of 9.8.
Households in the Keene area spend about $123.1M a year on food away from home, or $4,020 per household, in line with the U.S. average. That is about $2.5M of household spending for each shop on map listings, 39% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
Official counts show 22 businesses with payroll classed as snack bars and retail bakeries in the Keene area in 2023. That is one for every 1,392 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 1 SBA-backed loan worth $25K has gone to businesses classed as snack bars and retail bakeries in the Keene area.
Population estimates show the Keene area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The Keene area scores 41 (lower middle) on the Groundwork market score for bakeries and dessert shops, ranking #355 of 507 scored small-town markets and #3 of 4 scored small-town markets based in New Hampshire.
How the Keene area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Keene area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 14.2 | 9.8 |
| Spending per listing | $2.5M | $3.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,392 | 980 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +14.3% | +24.6% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,020 | $4,493 | $4,070 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 41 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22All snack bars and retail bakeries
- Employees, 2023
- 212
- Annual payroll, 2023
- $4.4M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 4913 chain locations
- Listings at the U.S. rate for this spending
- 30The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $25K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Keene area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Keene area
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Keene area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across New Hampshire
Every New Hampshire market ranked →The highest-scoring small-town markets in New Hampshire for bakeries and dessert shops, numbered among those based in New Hampshire, with the Keene area marked.
Top small-town markets in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Concord, NH | 55 | 62 | 10.2 | $4.3M | +2.6% | #206 of 507 |
| 2Laconia, NH | 41 | 36 | 13.7 | $3.1M | +2.1% | #354 of 507 |
| 3Keene, NH | 41 | 49 | 16.0 | $2.5M | +2.3% | #355 of 507 |
| 4Lebanon-Claremont, NH-VT | 40 | 131 | 14.3 | $2.9M | +1.5% | #361 of 507 |
Other business types in the Keene area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes71
- Sit-down restaurants67
- Fast food and sandwich shops89
- Pizza74
- Coffee shops and cafes58
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Keene, NH area?
The Keene area has 49 bakeries and dessert shops on map listings as of September 2026. 13 of them (27%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 22 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
How much do households in the Keene, NH area spend on food away from home?
About $123.1M a year, or $4,020 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 49 bakeries and dessert shops on map listings, it comes to $2.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 30,620 households in the Keene area and national spending patterns by income.
How does the Keene, NH area compare with the U.S. for bakeries and dessert shops?
The Keene area has 16.0 bakeries and dessert shops per 10,000 households, 63% above the U.S. rate of 9.8. Spending per shop is $2.5M, 39% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Keene area would have about 30, against 49 on map listings. There is one business with payroll in the industry for every 1,392 households, against one for every 1,369 across the U.S.
How fast is the Keene, NH area growing?
Population estimates put the Keene area at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. Median household income in the Keene area is $83,329, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Keene area scores 41 for bakeries and dessert shops (lower middle), #355 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Keene area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Keene area
Screening a site or an acquisition in the Keene area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Keene area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.