Groundwork

Food and drink · Small-town market · New Hampshire

Bakeries and dessert shops in the Lebanon-Claremont, NH-VT area

The bakeries and dessert shops in the Lebanon-Claremont, NH-VT area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #361 of 507 scored small-town markets
#4 of 4 scored small-town markets based in New Hampshire

Listings
131
24 chain locations (18%)
Official establishments
69
All snack bars and retail bakeries · +19.0% since 2019
Household spending a year
$374.4M
On food away from home · $4,080 a household
Spending per listing
$2.9M
31% below the U.S.
Listings per 10k households
14.3
46% above the U.S.
Population, 2025
224,500
+1.5% since 2020

See the bakeries and dessert shops around any address in the Lebanon-Claremont area

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 131 bakeries and dessert shops in the Lebanon-Claremont area. Of those, 24 are chain locations, or 18%, against 35% across the U.S. Per 10,000 households, that is 14.3, 46% above the U.S. rate of 9.8.

Households in the Lebanon-Claremont area spend about $374.4M a year on food away from home, or $4,080 per household, in line with the U.S. average. That is about $2.9M of household spending for each shop on map listings, 31% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

In 2023, official counts showed 69 businesses with payroll in the Lebanon-Claremont area classed as snack bars and retail bakeries, up 19.0% from 2019. That is one for every 1,330 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 4 SBA-backed loans worth $1.1M have gone to businesses classed as snack bars and retail bakeries in the Lebanon-Claremont area.

Population estimates put the population change in the Lebanon-Claremont area from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). The Groundwork market score for bakeries and dessert shops in the Lebanon-Claremont area is 40 (lower middle), #361 of 507 scored small-town markets and #4 of 4 scored small-town markets based in New Hampshire.

How the Lebanon-Claremont area compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in Lebanon-Claremont, NH-VT area compared with New Hampshire and the U.S.
MeasureLebanon-Claremont areaNew HampshireU.S.
Listings per 10k households14.314.29.8
Spending per listing$2.9M$3.2M$4.1M
Households per official establishment (all snack bars and retail bakeries)1,3309801,369
Official establishment growth, 2019–2023+19.0%+14.3%+24.6%
Population growth, 2020–2025+1.5%+2.7%+3.1%
Spending per household on food away from home$4,080$4,493$4,070
Median household income$83,269$99,031$80,734
Groundwork market score4034

Official counts and lending

Businesses

Official establishments, 2019 to 2023
69All snack bars and retail bakeries · +19.0% over the period
Employees, 2023
693
Annual payroll, 2023
$15M
One-person businesses, 2023
0All snack bars and retail bakeries with no payroll
Map listings, September 2026
13124 chain locations
Listings at the U.S. rate for this spending
90The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.1M

SBA-backed loans to businesses classed as snack bars and retail bakeries in the Lebanon-Claremont area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in the Lebanon-Claremont area

Population, 2025 estimate
224,500+1.5% since 2020
Households
91,760
Median age
46.4
Homes lived in by their owners
75%
Vehicles per household
1.8
Land area
3,903 sq. mi.
People per square mile
57
Median household income
$83,269
Average household income
$114,219
Median home value
$301,900
Jobs located here
102,545
Daytime population
223,569Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lebanon-Claremont area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across New Hampshire

Every New Hampshire market ranked →

The highest-scoring small-town markets in New Hampshire for bakeries and dessert shops, numbered among those based in New Hampshire, with the Lebanon-Claremont area marked.

Top small-town markets in New Hampshire

Small-town markets in New Hampshire ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Concord, NH556210.2$4.3M+2.6%#206 of 507
2Laconia, NH413613.7$3.1M+2.1%#354 of 507
3Keene, NH414916.0$2.5M+2.3%#355 of 507
4Lebanon-Claremont, NH-VT4013114.3$2.9M+1.5%#361 of 507

Other business types in the Lebanon-Claremont area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in the Lebanon-Claremont, NH-VT area?

The Lebanon-Claremont area has 131 bakeries and dessert shops on map listings as of September 2026. 24 of them (18%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 69 businesses with payroll classed as snack bars and retail bakeries in 2023, up 19.0% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.

How much do households in the Lebanon-Claremont, NH-VT area spend on food away from home?

About $374.4M a year, or $4,080 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 131 bakeries and dessert shops on map listings, it comes to $2.9M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 91,760 households in the Lebanon-Claremont area and national spending patterns by income.

How does the Lebanon-Claremont, NH-VT area compare with the U.S. for bakeries and dessert shops?

The Lebanon-Claremont area has 14.3 bakeries and dessert shops per 10,000 households, 46% above the U.S. rate of 9.8. Spending per shop is $2.9M, 31% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Lebanon-Claremont area would have about 90, against 131 on map listings. There is one business with payroll in the industry for every 1,330 households, against one for every 1,369 across the U.S. The official count rose 19.0% from 2019 to 2023, against +24.6% for the U.S.

How fast is the Lebanon-Claremont, NH-VT area growing?

Population estimates put the Lebanon-Claremont area at 224,500 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 91,760 households. Median household income in the Lebanon-Claremont area is $83,269, 3% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon-Claremont area scores 40 for bakeries and dessert shops (lower middle), #361 of 507 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lebanon-Claremont area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Lebanon-Claremont area

Screening a site or an acquisition in the Lebanon-Claremont area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lebanon-Claremont area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.