Food and drink · County · New Hampshire
Bakeries and dessert shops in Sullivan County, NH
The bakeries and dessert shops in Sullivan County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #907 of 1,889 scored counties
#1 of 10 scored counties in New Hampshire
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- 8
- All snack bars and retail bakeries
- Household spending a year
- $65.6M
- On food away from home · $3,947 a household
- Spending per listing
- $3.6M
- 12% below the U.S.
- Listings per 10k households
- 10.8
- 10% above the U.S.
- Population, 2025
- 43,961
- +2.1% since 2020
See the bakeries and dessert shops around any address in Sullivan County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18 bakeries and dessert shops in Sullivan County. Chain locations make up 22% of them, against 35% across the U.S. That is 10.8 per 10,000 households, 10% above the U.S. rate of 9.8.
At $3,947 per household (3% below the U.S. average), households in Sullivan County spend about $65.6M a year on food away from home. That is about $3.6M of household spending for each shop on map listings, 12% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 8 businesses with payroll in Sullivan County classed as snack bars and retail bakeries. That is one for every 2,077 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too.
Population estimates put the population change in Sullivan County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). For bakeries and dessert shops, Sullivan County has a Groundwork market score of 51 (upper middle): #907 of 1,889 scored counties and #1 of 10 scored counties in New Hampshire.
How Sullivan County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sullivan County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 14.2 | 9.8 |
| Spending per listing | $3.6M | $3.2M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 2,077 | 980 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +14.3% | +24.6% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on food away from home | $3,947 | $4,493 | $4,070 |
| Median household income | $80,858 | $99,031 | $80,734 |
| Groundwork market score | 51 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 8All snack bars and retail bakeries
- Employees, 2023
- 75
- Annual payroll, 2023
- $1.6M
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Sullivan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Sullivan County
- Population, 2025 estimate
- 43,961+2.1% since 2020
- Households
- 16,618
- Median age
- 47.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 538 sq. mi.
- People per square mile
- 81
- Median household income
- $80,858+31.9% vs. 2015–2019, before inflation
- Average household income
- $105,975
- Median home value
- $268,700
- Jobs located here
- 13,461
- Daytime population
- 36,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sullivan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for bakeries and dessert shops, numbered among those based in New Hampshire, with Sullivan County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 51 | 18 | 10.8 | $3.6M | +2.1% | #907 of 1,889 |
| 2Merrimack County, NH | 50 | 62 | 10.2 | $4.3M | +2.6% | #929 of 1,889 |
| 3Hillsborough County, NH | 46 | 212 | 12.6 | $3.7M | +2.5% | #1,087 of 1,889 |
| 4Strafford County, NH | 44 | 60 | 11.5 | $3.7M | +3.0% | #1,155 of 1,889 |
| 5Rockingham County, NH | 40 | 201 | 15.8 | $3.1M | +3.0% | #1,308 of 1,889 |
| 6Belknap County, NH | 36 | 36 | 13.7 | $3.1M | +2.1% | #1,446 of 1,889 |
| 7Cheshire County, NH | 36 | 49 | 16.0 | $2.5M | +2.3% | #1,454 of 1,889 |
| 8Coos County, NH | 36 | 19 | 13.6 | $2.4M | +0.4% | #1,455 of 1,889 |
| 9Carroll County, NH | 32 | 65 | 29.8 | $1.4M | +5.0% | #1,577 of 1,889 |
| 10Grafton County, NH | 30 | 70 | 18.9 | $2.2M | +2.2% | #1,627 of 1,889 |
Other business types in Sullivan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes74
- Sit-down restaurants72
- Fast food and sandwich shops78
- Pizza53
- Coffee shops and cafes64
- Bakeries and dessert shops51
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Sullivan County, NH?
Sullivan County has 18 bakeries and dessert shops on map listings as of September 2026. 4 of them (22%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 8 businesses with payroll classed as snack bars and retail bakeries in 2023. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops.
How much do households in Sullivan County, NH spend on food away from home?
About $65.6M a year, or $3,947 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 18 bakeries and dessert shops on map listings, it comes to $3.6M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 16,618 households in Sullivan County and national spending patterns by income.
How does Sullivan County, NH compare with the U.S. for bakeries and dessert shops?
Sullivan County has 10.8 bakeries and dessert shops per 10,000 households, 10% above the U.S. rate of 9.8. Spending per shop is $3.6M, 12% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, Sullivan County would have about 16, against 18 on map listings. There is one business with payroll in the industry for every 2,077 households, against one for every 1,369 across the U.S.
How fast is Sullivan County, NH growing?
Population estimates put Sullivan County at 43,961 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 16,618 households. Median household income in Sullivan County is $80,858, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sullivan County scores 51 for bakeries and dessert shops (upper middle), #907 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sullivan County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Sullivan County
Screening a site or an acquisition in Sullivan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sullivan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.