County profile · Tennessee
White County, TN market data
Population, household spending and competition for 56 business types in White County, each scored against other counties.
- Population, 2025
- 29,612
- +7.9% since 2020
- Households
- 11,226
- Median household income
- $52,188
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $207,200
- Jobs located here
- 7,730
- Highest market score
- 89
- Insurance agencies, #75 of 2,272 scored counties
A site report maps the competitors on map listings around any address in White County by name and distance, and the households and spending within reach. Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 29,612 people live in White County, in 11,226 households. Population estimates put the population change in White County from 2020 to 2025 at +7.9%, faster than the U.S. (+3.1%). The median household income in White County is $52,188 a year, 35% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in White County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in White County are for insurance agencies (89), real estate agents and brokers (70) and home repair companies (68). White County ranks #75 of 2,272 scored counties for insurance agencies.
White County is part of the Cookeville area. For its number of households, White County has the most map listings, relative to the U.S., for grocery and convenience stores (57% above the U.S. rate) and the fewest for real estate agents and brokers (59% below the U.S. rate).
All 56 business types in White County
Highest Groundwork market score first. Each score compares White County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 89 | #75 of 2,272 | 12 | 10.7 | $2.6M | 208 | 6 |
| Real estate agents and brokers | 70 | #216 of 2,176 | 14 | 12.5 | Index only | 194 | 3 |
| Home repair trades | 68 | #269 of 2,057 | 9 | 8.0 | $3.1M | 126 | 14 |
| Pet businesses | 68 | #353 of 2,200 | 9 | 8.0 | $889K | 101 | 4 |
| Gyms, studios and classes | 66 | #368 of 2,088 | 6 | 5.3 | $934K | 141 | Under 3 |
| Bakeries and dessert shops | 65 | #396 of 1,889 | 7 | 6.2 | $4.9M | 118 | 3 |
| Sit-down restaurants | 65 | #533 of 2,405 | 41 | 36.5 | $837K | 126 | 13 |
| Restaurants and cafes | 65 | #567 of 2,405 | 75 | 66.8 | $458K | 123 | 35 |
| Real estate | 64 | #427 of 2,229 | 23 | 20.5 | Index only | 149 | 3 |
| Auto repair and car care | 64 | #600 of 2,401 | 44 | 39.2 | $247K | 92 | 9 |
| Fast food and sandwich shops | 63 | #606 of 2,222 | 9 | 8.0 | $3.8M | 125 | 19 |
| Pizza | 62 | #580 of 2,090 | 6 | 5.3 | $5.7M | 113 | 19 |
| Gas stations | 62 | #677 of 2,358 | 18 | 16.0 | $2M | 84 | 16 |
| Clothing, shoes and laundry | 60 | #723 of 2,210 | 16 | 14.3 | $1.1M | 125 | 3 |
| Auto repair shops | 60 | #750 of 2,378 | 28 | 24.9 | $388K | 87 | 7 |
| Dentists and orthodontists | 59 | #631 of 1,886 | 9 | 8.0 | $1.2M | 120 | 4 |
| Clothing and shoe stores | 57 | #799 of 2,087 | 13 | 11.6 | $1.4M | 107 | 3 |
| Grocery and convenience stores | 50 | #1,228 of 2,402 | 33 | 29.4 | $1.8M | 54 | 4 |
| Salons, barbers and spas | 49 | #1,221 of 2,385 | 34 | 30.3 | $247K | 116 | Under 3 |
| Hair salons | 49 | #1,238 of 2,339 | 19 | 16.9 | $442K | 103 | Under 3 |
| Spas and skin care | 48 | #955 of 1,769 | 8 | 7.1 | $1M | 120 | Under 3 |
| Doctors, dentists and clinics | 47 | #1,334 of 2,394 | 60 | 53.4 | $177K | 116 | 25 |
| Primary care and pediatrics | 44 | #1,034 of 1,656 | 6 | 5.3 | $1.8M | 99 | 18 |
| Grocery stores | 43 | #1,270 of 2,070 | 9 | 8.0 | $6.7M | 72 | Under 3 |
| Child care and preschools | 41 | #1,088 of 1,611 | 7 | 6.2 | $475K | 47 | 5 |
| Convenience stores | 41 | #1,457 of 2,261 | 14 | 12.5 | $4.3M | 55 | Under 3 |
| Mortgage brokers and lenders | 27 | #825 of 887 | 7 | 6.2 | Index only | 54 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 3.6 | $2.6M | 111 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 3.6 | $8.6M | 232 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.6 | $415K | 61 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.6 | $6.9M | 145 | 9 |
| Nail salons | Not scored | Not scored | 4 | 3.6 | $2.1M | 126 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 3.6 | $2.6M | 110 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.6 | $2.7M | 108 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 2.7 | $2.8M | 148 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.7 | $9.2M | 76 | 5 |
| Gyms | Not scored | Not scored | 3 | 2.7 | $1.9M | 144 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 2.7 | $4.7M | 280 | 9 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.7 | $1.9M | 93 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.7 | $3.5M | 113 | 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.7 | $2.7M | 105 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.8 | $5.4M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.8 | $7.1M | Too few | 5 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.8 | $13.8M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.8 | $4M | Too few | 4 |
| Collision repair and body shops | Not scored | Not scored | 1 | 0.9 | $10.9M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.9 | $17.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $10.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $14.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in White County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $968 | 101 |
| Gasoline and other fuels | $36.2M | $3,221 | 124 |
| Food away from home | $34.3M | $3,058 | 75 |
| Groceries | $60.5M | $5,387 | 85 |
| Personal care products and services | $8.4M | $747 | 74 |
| Child care and other personal services | $3.3M | $296 | 51 |
| Memberships, classes and admissions | $5.6M | $499 | 51 |
| Medical and dental services | $10.6M | $944 | 73 |
| Pets | $8M | $713 | 78 |
| Clothing, shoes and related services | $17.6M | $1,569 | 76 |
| Vehicle insurance | $31.4M | $2,795 | 143 |
| Home repairs, maintenance and insurance | $27.5M | $2,452 | 81 |
| Lawn care, cleaning and other household services | $14.1M | $1,257 | 89 |
| Rent and homeowner costs | $148.1M | $13,190 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in White County
- Population, 2025 estimate
- 29,612+7.9% since 2020
- Households
- 11,226
- Median age
- 43.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 377 sq. mi.
- People per square mile
- 75
- Median household income
- $52,188+24.3% vs. 2015–2019, before inflation
- Average household income
- $71,135
- Median home value
- $207,200
- Jobs located here
- 7,730
- Daytime population
- 25,039Residents who don’t work, plus everyone whose job is here
Looking at a specific site in White County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Putnam County, TN82,558 people
- Van Buren County, TN6,437 people
- DeKalb County, TN20,959 people
- Warren County, TN42,166 people
- Cumberland County, TN63,553 people
- Jackson County, TN12,029 people
- Bledsoe County, TN15,032 people
- Overton County, TN23,065 people
Questions
How fast is White County, TN growing?
Population estimates put White County at 29,612 people in 2025, up 7.9% since 2020, faster than the U.S. (+3.1%). It has 11,226 households. Against the 2015–2019 survey, median household income rose 24.3%, before inflation.
How much do households in White County, TN spend?
Households in White County spend about $148.1M a year on rent and homeowner costs, $60.5M on groceries and $36.2M on gasoline and other fuels. Relative to the U.S., household spending in White County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in White County, TN?
Of the business types scored in White County, insurance agencies (89), real estate agents and brokers (70) and home repair companies (68) have the highest Groundwork market scores. For insurance agencies, that ranks #75 of 2,272 scored counties.
How does White County, TN compare with the U.S.?
Median household income in White County is $52,188, 35% below the U.S. median of $80,734. The population rose 7.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $207,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery and convenience stores (57% above the U.S. rate) and lowest for real estate agents and brokers (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 27 of the 56 business types have a score in White County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in White County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in White County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of White County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.