County profile · Tennessee
Jackson County, TN market data
How Jackson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 12,466
- +7.1% since 2020
- Households
- 4,795
- Median household income
- $47,951
- +36.2% vs. 2015–2019, before inflation
- Median home value
- $155,500
- Jobs located here
- 1,430
- Highest market score
- 83
- Auto repair and car care, #72 of 2,401 scored counties
A site report maps the competitors on map listings around any address in Jackson County by name and distance, and the households and spending within reach. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Jackson County has an estimated 12,466 people and 4,795 households. Population estimates show Jackson County grew 7.1% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Jackson County is $47,951, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.2%, before inflation.
Relative to the U.S., household spending in Jackson County runs highest on vehicle insurance (an index of 147, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Of the business types scored in Jackson County, auto repair and car care businesses (83), medical and dental practices (75) and restaurants and cafes (70) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #72 of 2,401 scored counties.
Jackson County is part of the Cookeville area. Against the U.S., map listings per household run highest for sit-down restaurants (35% below the U.S. rate) and lowest for restaurants and cafes (41% below the U.S. rate).
All 56 business types in Jackson County
Highest Groundwork market score first. Each score compares Jackson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair and car care | 83 | #72 of 2,401 | 6 | 12.5 | $802K | 299 | Under 3 |
| Doctors, dentists and clinics | 75 | #189 of 2,394 | 6 | 12.5 | $742K | 486 | 5 |
| Restaurants and cafes | 70 | #409 of 2,405 | 31 | 64.7 | $472K | 127 | 9 |
| Gas stations | 69 | #430 of 2,358 | 6 | 12.5 | $2.7M | 113 | 8 |
| Sit-down restaurants | 62 | #680 of 2,405 | 19 | 39.6 | $771K | 116 | 5 |
| Fast food and sandwich shops | 51 | #1,106 of 2,222 | 5 | 10.4 | $2.9M | 96 | Under 3 |
| Grocery and convenience stores | 51 | #1,164 of 2,402 | 9 | 18.8 | $2.8M | 84 | Under 3 |
| Pet businesses | 39 | #1,568 of 2,200 | 6 | 12.5 | $568K | 65 | 3 |
| Auto repair shops | Not scored | Not scored | 4 | 8.3 | $1.2M | 271 | Under 3 |
| Convenience stores | Not scored | Not scored | 4 | 8.3 | $6.4M | 81 | Under 3 |
| Home repair trades | Not scored | Not scored | 4 | 8.3 | $2.8M | 115 | 5 |
| Insurance agencies | Not scored | Not scored | 4 | 8.3 | $3.5M | 275 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 6.3 | $8.5M | 91 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 6.3 | $1.1M | 45 | 3 |
| Real estate | Not scored | Not scored | 3 | 6.3 | Index only | 478 | 3 |
| Real estate agents and brokers | Not scored | Not scored | 3 | 6.3 | Index only | 380 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 4.2 | $7.3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.2 | $762K | Too few | 3 |
| Clothing and shoe stores | Not scored | Not scored | 2 | 4.2 | $3.8M | Too few | Under 3 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 4.2 | $3.8M | Too few | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 4.2 | $7.3M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 4.2 | $2.2M | Too few | Under 3 |
| Hair salons | Not scored | Not scored | 2 | 4.2 | $1.8M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 4.2 | $5.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 4.2 | $2.9M | Too few | 4 |
| Pet stores | Not scored | Not scored | 2 | 4.2 | $1.7M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 4.2 | $7.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 4.2 | $5.6M | Too few | Under 3 |
| Salons, barbers and spas | Not scored | Not scored | 2 | 4.2 | $1.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.1 | $783K | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 2.1 | $2.4M | Too few | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 1 | 2.1 | $2.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 2.1 | $5.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 2.1 | $5.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.1 | $4.5M | Too few | 5 |
| Tire shops | Not scored | Not scored | 1 | 2.1 | $4.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Chiropractors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Veterinarians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Jackson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.8M | $1,004 | 105 |
| Gasoline and other fuels | $16.1M | $3,362 | 130 |
| Food away from home | $14.6M | $3,053 | 75 |
| Groceries | $25.5M | $5,313 | 84 |
| Personal care products and services | $3.5M | $734 | 73 |
| Child care and other personal services | $1.5M | $318 | 55 |
| Memberships, classes and admissions | $2.4M | $502 | 51 |
| Medical and dental services | $4.5M | $928 | 72 |
| Pets | $3.4M | $711 | 78 |
| Clothing, shoes and related services | $7.5M | $1,567 | 76 |
| Vehicle insurance | $13.8M | $2,881 | 147 |
| Home repairs, maintenance and insurance | $11.2M | $2,335 | 77 |
| Lawn care, cleaning and other household services | $5.9M | $1,229 | 87 |
| Rent and homeowner costs | $62.1M | $12,946 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jackson County
- Population, 2025 estimate
- 12,466+7.1% since 2020
- Households
- 4,795
- Median age
- 46.3
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.2
- Land area
- 309 sq. mi.
- People per square mile
- 39
- Median household income
- $47,951+36.2% vs. 2015–2019, before inflation
- Average household income
- $70,405
- Median home value
- $155,500
- Jobs located here
- 1,430
- Daytime population
- 8,227Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jackson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Putnam County, TN82,558 people
- Clay County, TN7,670 people
- Overton County, TN23,065 people
- Smith County, TN20,389 people
- Macon County, TN26,240 people
- DeKalb County, TN20,959 people
- White County, TN28,160 people
- Trousdale County, TN11,957 people
Questions
How fast is Jackson County, TN growing?
Population estimates put Jackson County at 12,466 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 4,795 households. Median household income rose 36.2% from the 2015–2019 survey, before inflation.
How much do households in Jackson County, TN spend?
Households in Jackson County spend about $62.1M a year on rent and homeowner costs, $25.5M on groceries and $16.1M on gasoline and other fuels. Set against the U.S., households in Jackson County spend the most on vehicle insurance (an index of 147, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
Which business types have the highest market scores in Jackson County, TN?
The highest Groundwork market scores in Jackson County are for auto repair and car care businesses (83), medical and dental practices (75) and restaurants and cafes (70). Jackson County ranks #72 of 2,401 scored counties for auto repair and car care businesses.
How does Jackson County, TN compare with the U.S.?
The median household income in Jackson County is $47,951 a year, 41% below the U.S. median of $80,734. The population rose 7.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,500, against $332,700 for the U.S. For its number of households, Jackson County has the most map listings, relative to the U.S., for sit-down restaurants (35% below the U.S. rate) and the fewest for restaurants and cafes (41% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 8 of the 56 business types have a score in Jackson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jackson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Jackson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.