Groundwork

Clothing and laundry · Small-town market · Tennessee

Clothing and shoe stores in the Cookeville, TN area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Cookeville, TN area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #269 of 536 scored small-town markets
#9 of 17 scored small-town markets based in Tennessee

Listings
94
24 chain locations (26%)
Official establishments
30
−6.2% since 2019
Household spending a year
$96.7M
On clothing, shoes and related services · $1,648 a household
Spending per listing
$1M
19% below the U.S.
Listings per 10k households
16.0
In line with the U.S.
Population, 2025
152,477
+7.6% since 2020

See the clothing and shoe stores around any address in the Cookeville area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Cookeville area comes to about $96.7M a year: $1,648 per household, 20% below the U.S. average. That is about $1M of household spending for each store on map listings, 19% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 94 clothing and shoe stores on map listings in the Cookeville area as of September 2026. 24 of them (26%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 16.0, in line with the U.S. rate of 16.2.

The official count of businesses with payroll classed as clothing and shoe stores in the Cookeville area was 30 in 2023, down 6.2% from 2019. That is one for every 1,956 households, against one for every 1,273 across the U.S. Official counts list 107 one-person businesses without payroll.

Population estimates show the Cookeville area grew 7.6% from 2020 to 2025, faster than the U.S. (+3.1%). For clothing and shoe stores, the Cookeville area has a Groundwork market score of 51 (upper middle): #269 of 536 scored small-town markets and #9 of 17 scored small-town markets based in Tennessee.

How the Cookeville area compares

The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Cookeville, TN area compared with Tennessee and the U.S.
MeasureCookeville areaTennesseeU.S.
Listings per 10k households16.017.016.2
Spending per listing$1M$1.1M$1.3M
Households per official establishment1,9561,2411,273
Official establishment growth, 2019–2023−6.2%−7.6%−12.2%
Population growth, 2020–2025+7.6%+5.6%+3.1%
Spending per household on clothing, shoes and related services$1,648$1,842$2,055
Median household income$55,380$69,595$80,734
Groundwork market score5138

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30−6.2% over the period
Employees, 2023
311
Annual payroll, 2023
$4.9M
One-person businesses, 2023
107Businesses with no payroll
Map listings, September 2026
9424 chain locations
Listings at the U.S. rate for this spending
76The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Cookeville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Cookeville area

Population, 2025 estimate
152,477+7.6% since 2020
Households
58,693
Median age
40.6
Homes lived in by their owners
68%
Vehicles per household
2.1
Land area
1,520 sq. mi.
People per square mile
96
Median household income
$55,380
Average household income
$75,930
Median home value
$237,000
Jobs located here
55,382
Daytime population
142,620Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Cookeville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Tennessee

Every Tennessee market ranked →

The highest-scoring small-town markets in Tennessee for clothing and shoe stores, numbered among those based in Tennessee, with the Cookeville area marked.

Top small-town markets in Tennessee

Small-town markets in Tennessee ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Winchester, TN77105.7$3M+6.4%#39 of 536
2Athens, TN76207.6$2.2M+8.2%#53 of 536
3Newport, TN7474.5$3.4M+5.1%#64 of 536
4Crossville, TN72186.4$2.6M+8.0%#79 of 536
5Lewisburg, TN712014.7$1.2M+10.5%#96 of 536
6Lawrenceburg, TN612212.9$1.2M+6.2%#176 of 536
7Greeneville, TN603010.6$1.5M+5.0%#181 of 536
8Fayetteville, TN571711.4$1.5M+4.3%#211 of 536
9Cookeville, TN519416.0$1M+7.6%#269 of 536
10Shelbyville, TN483417.4$1M+9.7%#296 of 536

Other business types in the Cookeville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Cookeville, TN area?

As of September 2026, map listings count 94 clothing and shoe stores in the Cookeville area. 24 of them (26%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 30 businesses with payroll classed as clothing and shoe stores in 2023, down 6.2% from 2019. Official counts also show 107 one-person businesses without payroll.

How much do households in the Cookeville, TN area spend on clothing, shoes and related services?

About $96.7M a year, or $1,648 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 94 clothing and shoe stores on map listings, it comes to $1M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 58,693 households in the Cookeville area and national spending patterns by income.

How does the Cookeville, TN area compare with the U.S. for clothing and shoe stores?

The Cookeville area has 16.0 clothing and shoe stores per 10,000 households, in line with the U.S. rate of 16.2. Spending per store is $1M, 19% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Cookeville area would have about 76, against 94 on map listings. There is one business with payroll in the industry for every 1,956 households, against one for every 1,273 across the U.S. The official count fell 6.2% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Cookeville, TN area growing?

Population estimates put the Cookeville area at 152,477 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 58,693 households. Median household income in the Cookeville area is $55,380, 31% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cookeville area scores 51 for clothing and shoe stores (upper middle), #269 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Cookeville area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Cookeville area

Screening a site or an acquisition in the Cookeville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.