Food and drink · Small-town market · Tennessee
Pizza places in the Cookeville, TN area
The pizza places in the Cookeville, TN area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #191 of 520 scored small-town markets
#9 of 16 scored small-town markets based in Tennessee
- Listings
- 44
- 33 chain locations (75%)
- Official establishments
- 110
- All limited-service restaurants · +28.6% since 2019
- Household spending a year
- $189.4M
- On food away from home · $3,227 a household
- Spending per listing
- $4.3M
- 15% below the U.S.
- Listings per 10k households
- 7.5
- 6% below the U.S.
- Population, 2025
- 152,477
- +7.6% since 2020
See the pizza places around any address in the Cookeville area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Cookeville area comes to about $189.4M a year: $3,227 per household, 21% below the U.S. average. That is about $4.3M of household spending for each pizza place on map listings, 15% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 44 pizza places on map listings in the Cookeville area as of September 2026. Of those, 33 are chain locations, or 75%, against 58% across the U.S. That is 7.5 per 10,000 households, 6% below the U.S. rate of 8.0.
The official count of businesses with payroll classed as limited-service restaurants in the Cookeville area was 110 in 2023, up 28.6% from 2019. That is one for every 534 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 13 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $800K has gone to businesses classed as limited-service restaurants in the Cookeville area.
Between 2020 and 2025, the population of the Cookeville area grew 7.6%, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in the Cookeville area is 56 (upper middle), #191 of 520 scored small-town markets and #9 of 16 scored small-town markets based in Tennessee.
How the Cookeville area compares
The same measures for Tennessee and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cookeville area | Tennessee | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 7.2 | 8.0 |
| Spending per listing | $4.3M | $5.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 534 | 492 | 478 |
| Official establishment growth, 2019–2023 | +28.6% | +6.2% | +6.1% |
| Population growth, 2020–2025 | +7.6% | +5.6% | +3.1% |
| Spending per household on food away from home | $3,227 | $3,670 | $4,070 |
| Median household income | $55,380 | $69,595 | $80,734 |
| Groundwork market score | 56 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 110All limited-service restaurants · +28.6% over the period
- Employees, 2023
- 2,855
- Annual payroll, 2023
- $49.3M
- One-person businesses, 2023
- 13All limited-service restaurants with no payroll
- Map listings, September 2026
- 4433 chain locations
- Listings at the U.S. rate for this spending
- 37The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $800K
SBA-backed loans to businesses classed as limited-service restaurants in the Cookeville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Cookeville area
- Population, 2025 estimate
- 152,477+7.6% since 2020
- Households
- 58,693
- Median age
- 40.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.1
- Land area
- 1,520 sq. mi.
- People per square mile
- 96
- Median household income
- $55,380
- Average household income
- $75,930
- Median home value
- $237,000
- Jobs located here
- 55,382
- Daytime population
- 142,620Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cookeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Tennessee
Every Tennessee market ranked →The highest-scoring small-town markets in Tennessee for pizza places, numbered among those based in Tennessee, with the Cookeville area marked.
Top small-town markets in Tennessee
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Winchester, TN | 85 | 7 | 4.0 | $8.5M | +6.4% | #6 of 520 |
| 2Shelbyville, TN | 84 | 7 | 3.6 | $9.7M | +9.7% | #8 of 520 |
| 3Lewisburg, TN | 82 | 7 | 5.1 | $7.1M | +10.5% | #15 of 520 |
| 4Crossville, TN | 76 | 16 | 5.7 | $5.7M | +8.0% | #36 of 520 |
| 5McMinnville, TN | 73 | 7 | 4.3 | $7.3M | +6.5% | #53 of 520 |
| 6Lawrenceburg, TN | 69 | 5 | 2.9 | $10.8M | +6.2% | #75 of 520 |
| 7Athens, TN | 69 | 18 | 6.8 | $4.9M | +8.2% | #84 of 520 |
| 8Tullahoma-Manchester, TN | 62 | 13 | 5.0 | $6.5M | +7.3% | #134 of 520 |
| 9Cookeville, TN | 56 | 44 | 7.5 | $4.3M | +7.6% | #191 of 520 |
| 10Newport, TN | 56 | 13 | 8.4 | $3.5M | +5.1% | #199 of 520 |
Other business types in the Cookeville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Cookeville, TN area?
As of September 2026, map listings count 44 pizza places in the Cookeville area. 33 of them (75%) are chain locations. The listings count pizza restaurants. Official counts show 110 businesses with payroll classed as limited-service restaurants in 2023, up 28.6% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts also show 13 one-person businesses without payroll.
How much do households in the Cookeville, TN area spend on food away from home?
About $189.4M a year, or $3,227 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 44 pizza places on map listings, it comes to $4.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 58,693 households in the Cookeville area and national spending patterns by income.
How does the Cookeville, TN area compare with the U.S. for pizza places?
The Cookeville area has 7.5 pizza places per 10,000 households, 6% below the U.S. rate of 8.0. Spending per pizza place is $4.3M, 15% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Cookeville area would have about 37, against 44 on map listings. There is one business with payroll in the industry for every 534 households, against one for every 478 across the U.S. The official count rose 28.6% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Cookeville, TN area growing?
Population estimates put the Cookeville area at 152,477 people in 2025, up 7.6% since 2020, faster than the U.S. (+3.1%). It has 58,693 households. Median household income in the Cookeville area is $55,380, 31% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Cookeville area scores 56 for pizza places (upper middle), #191 of 520 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cookeville area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Cookeville area
Screening a site or an acquisition in the Cookeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cookeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.