County profile · Tennessee
Putnam County, TN market data
Population, household spending and competition for 56 business types in Putnam County, each scored against other counties.
- Population, 2025
- 86,612
- +8.1% since 2020
- Households
- 33,601
- Median household income
- $58,912
- +33.1% vs. 2015–2019, before inflation
- Median home value
- $282,500
- Jobs located here
- 40,531
- Highest market score
- 72
- Tire shops, #231 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Putnam County by name and distance, and the households and spending within reach. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 86,612 people live in Putnam County, in 33,601 households. Population estimates put the population change in Putnam County from 2020 to 2025 at +8.1%, faster than the U.S. (+3.1%). The median household income in Putnam County is $58,912 a year, 27% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Putnam County spend the most on vehicle insurance (an index of 135, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
The highest Groundwork market scores in Putnam County are for tire shops (72), veterinarians (71) and house cleaning businesses (69). Putnam County ranks #231 of 1,530 scored counties for tire shops.
Putnam County is part of the Cookeville area. For its number of households, Putnam County has the most map listings, relative to the U.S., for funeral homes (86% above the U.S. rate) and the fewest for mortgage brokers and lenders (30% below the U.S. rate).
All 56 business types in Putnam County
Highest Groundwork market score first. Each score compares Putnam County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 72 | #231 of 1,530 | 11 | 3.3 | $2.9M | 115 | 4 |
| Veterinarians | 71 | #267 of 1,485 | 10 | 3.0 | $2.6M | 97 | 6 |
| House cleaning | 69 | #113 of 847 | 7 | 2.1 | $6.4M | 100 | 11 |
| Insurance agencies | 67 | #571 of 2,272 | 53 | 15.8 | $1.7M | 133 | 32 |
| Collision repair and body shops | 62 | #382 of 1,327 | 8 | 2.4 | $3.9M | 128 | 11 |
| Convenience stores | 61 | #732 of 2,261 | 32 | 9.5 | $5.9M | 75 | 7 |
| Electricians | 59 | #392 of 1,160 | 10 | 3.0 | $8.6M | 72 | 11 |
| Gas stations | 58 | #847 of 2,358 | 55 | 16.4 | $1.9M | 79 | 47 |
| Mortgage brokers and lenders | 56 | #313 of 887 | 10 | 3.0 | Index only | 119 | 5 |
| Landscaping and lawn care | 56 | #564 of 1,493 | 22 | 6.5 | $2M | 69 | 28 |
| Chiropractors | 55 | #600 of 1,490 | 15 | 4.5 | $2.2M | 94 | 8 |
| Grocery and convenience stores | 54 | #1,026 of 2,402 | 65 | 19.3 | $2.9M | 85 | 25 |
| Lawn, cleaning and pest control | 51 | #829 of 1,771 | 36 | 10.7 | $1.2M | 74 | 46 |
| Child care and preschools | 50 | #832 of 1,611 | 19 | 5.7 | $656K | 65 | 17 |
| Property management | 49 | #468 of 910 | 12 | 3.6 | Index only | 70 | 10 |
| Real estate agents and brokers | 49 | #1,126 of 2,176 | 102 | 30.4 | Index only | 84 | 16 |
| Grocery stores | 48 | #1,089 of 2,070 | 23 | 6.8 | $8.2M | 88 | 18 |
| Laundromats | 46 | #435 of 785 | 5 | 1.5 | $11.4M | 91 | 3 |
| Roofing and gutters | 46 | #692 of 1,177 | 18 | 5.4 | $4.8M | 57 | 5 |
| Martial arts and dance studios | 46 | #810 of 1,334 | 18 | 5.4 | $1.1M | 55 | 3 |
| Home repair trades | 45 | #1,300 of 2,057 | 57 | 17.0 | $1.5M | 62 | 46 |
| Real estate | 45 | #1,369 of 2,229 | 127 | 37.8 | Index only | 84 | 37 |
| Yoga, Pilates and fitness studios | 44 | #491 of 777 | 5 | 1.5 | $4M | 98 | 13 |
| Pet businesses | 44 | #1,373 of 2,200 | 53 | 15.8 | $496K | 56 | 18 |
| Auto repair shops | 44 | #1,489 of 2,378 | 83 | 24.7 | $380K | 86 | 42 |
| Car washes and detailing | 43 | #921 of 1,451 | 19 | 5.7 | $1.7M | 66 | 6 |
| Pizza | 42 | #1,366 of 2,090 | 29 | 8.6 | $3.9M | 76 | 75 |
| Pet grooming and boarding | 41 | #950 of 1,461 | 20 | 6.0 | $1.3M | 52 | 8 |
| Physical therapy | 41 | #969 of 1,422 | 22 | 6.5 | $1.5M | 64 | 11 |
| HVAC and plumbing | 41 | #1,187 of 1,707 | 29 | 8.6 | $3M | 63 | 30 |
| Auto repair and car care | 41 | #1,631 of 2,401 | 149 | 44.3 | $212K | 79 | 57 |
| Pest control | 40 | #487 of 699 | 7 | 2.1 | $6.4M | 62 | 7 |
| Optometrists and eye care | 40 | #916 of 1,302 | 14 | 4.2 | $2.4M | 77 | 7 |
| Funeral homes | 40 | #986 of 1,472 | 13 | 3.9 | $323K | 48 | 7 |
| Clothing and shoe stores | 38 | #1,485 of 2,087 | 69 | 20.5 | $823K | 65 | 23 |
| Sit-down restaurants | 37 | #1,779 of 2,405 | 202 | 60.1 | $554K | 83 | 67 |
| Clothing, shoes and laundry | 36 | #1,676 of 2,210 | 90 | 26.8 | $631K | 72 | 31 |
| Hair salons | 36 | #1,859 of 2,339 | 111 | 33.0 | $242K | 56 | 17 |
| Barbershops | 35 | #1,025 of 1,356 | 23 | 6.8 | $1.2M | 62 | Under 3 |
| Gyms, studios and classes | 34 | #1,689 of 2,088 | 53 | 15.8 | $374K | 57 | 16 |
| Pet stores | 33 | #746 of 974 | 11 | 3.3 | $2.4M | 53 | 4 |
| Fast food and sandwich shops | 33 | #1,757 of 2,222 | 59 | 17.6 | $1.9M | 62 | 75 |
| Salons, barbers and spas | 33 | #2,049 of 2,385 | 212 | 63.1 | $127K | 60 | 30 |
| Bakeries and dessert shops | 32 | #1,569 of 1,889 | 35 | 10.4 | $3.2M | 77 | 33 |
| Restaurants and cafes | 32 | #1,959 of 2,405 | 381 | 113.4 | $294K | 79 | 180 |
| Spas and skin care | 31 | #1,514 of 1,769 | 48 | 14.3 | $559K | 64 | 9 |
| Dentists and orthodontists | 31 | #1,625 of 1,886 | 44 | 13.1 | $766K | 78 | 31 |
| Coffee shops and cafes | 31 | #1,719 of 2,063 | 41 | 12.2 | $2.7M | 74 | 33 |
| Nail salons | 30 | #1,149 of 1,328 | 28 | 8.3 | $959K | 57 | Under 3 |
| Gyms | 30 | #1,506 of 1,792 | 30 | 8.9 | $661K | 51 | 13 |
| Primary care and pediatrics | 29 | #1,406 of 1,656 | 37 | 11.0 | $911K | 51 | 66 |
| Doctors, dentists and clinics | 29 | #2,131 of 2,394 | 314 | 93.4 | $107K | 70 | 123 |
| Dry cleaners | Not scored | Not scored | 3 | 0.9 | $18.9M | 121 | 5 |
| Home inspectors | Not scored | Not scored | 3 | 0.9 | Index only | 59 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.9 | $11.2M | 46 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $15.8M | Too few | 4 |
Household spending in Putnam County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.6M | $940 | 98 |
| Gasoline and other fuels | $103.4M | $3,076 | 119 |
| Food away from home | $111.9M | $3,330 | 82 |
| Groceries | $188.2M | $5,601 | 89 |
| Personal care products and services | $26.8M | $799 | 80 |
| Child care and other personal services | $12.5M | $371 | 64 |
| Memberships, classes and admissions | $19.8M | $590 | 60 |
| Medical and dental services | $33.7M | $1,003 | 78 |
| Pets | $26.3M | $782 | 86 |
| Clothing, shoes and related services | $56.8M | $1,690 | 82 |
| Vehicle insurance | $88.5M | $2,634 | 135 |
| Home repairs, maintenance and insurance | $86.3M | $2,567 | 85 |
| Lawn care, cleaning and other household services | $44.7M | $1,330 | 94 |
| Rent and homeowner costs | $464.7M | $13,831 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Putnam County
- Population, 2025 estimate
- 86,612+8.1% since 2020
- Households
- 33,601
- Median age
- 38.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.0
- Land area
- 401 sq. mi.
- People per square mile
- 206
- Median household income
- $58,912+33.1% vs. 2015–2019, before inflation
- Average household income
- $78,922
- Median home value
- $282,500
- Jobs located here
- 40,531
- Daytime population
- 91,089Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Putnam County, TN growing?
Population estimates put Putnam County at 86,612 people in 2025, up 8.1% since 2020, faster than the U.S. (+3.1%). It has 33,601 households. Against the 2015–2019 survey, median household income rose 33.1%, before inflation.
How much do households in Putnam County, TN spend?
Households in Putnam County spend about $464.7M a year on rent and homeowner costs, $188.2M on groceries and $111.9M on food away from home. Relative to the U.S., household spending in Putnam County runs highest on vehicle insurance (an index of 135, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Which business types have the highest market scores in Putnam County, TN?
Of the business types scored in Putnam County, tire shops (72), veterinarians (71) and house cleaning businesses (69) have the highest Groundwork market scores. For tire shops, that ranks #231 of 1,530 scored counties.
How does Putnam County, TN compare with the U.S.?
Median household income in Putnam County is $58,912, 27% below the U.S. median of $80,734. The population rose 8.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $282,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (86% above the U.S. rate) and lowest for mortgage brokers and lenders (30% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Putnam County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.