County profile · Tennessee
Overton County, TN market data
How Overton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,787
- +5.3% since 2020
- Households
- 9,071
- Median household income
- $48,959
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $173,200
- Jobs located here
- 5,691
- Highest market score
- 89
- Insurance agencies, #67 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Overton County by name and distance, and the households and spending within reach. Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Overton County has an estimated 23,787 people and 9,071 households. Population estimates put the population change in Overton County from 2020 to 2025 at +5.3%, faster than the U.S. (+3.1%). Median household income in Overton County is $48,959, 39% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.6%, before inflation.
Relative to the U.S., household spending in Overton County runs highest on vehicle insurance (an index of 147, where 100 is the U.S. average) and lowest on memberships, classes and admissions (56).
Of the business types scored in Overton County, insurance agencies (89), home repair companies (77) and auto repair and car care businesses (76) have the highest Groundwork market scores. For insurance agencies, that ranks #67 of 2,272 scored counties.
Overton County is part of the Cookeville area. Against the U.S., map listings per household run highest for grocery and convenience stores (65% above the U.S. rate) and lowest for medical and dental practices (48% below the U.S. rate).
All 56 business types in Overton County
Highest Groundwork market score first. Each score compares Overton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 89 | #67 of 2,272 | 7 | 7.7 | $3.7M | 297 | 6 |
| Home repair trades | 77 | #81 of 2,057 | 5 | 5.5 | $4.5M | 185 | 5 |
| Auto repair and car care | 76 | #212 of 2,401 | 29 | 32.0 | $321K | 120 | 8 |
| Auto repair shops | 75 | #217 of 2,378 | 16 | 17.6 | $582K | 131 | 7 |
| Real estate agents and brokers | 71 | #171 of 2,176 | 7 | 7.7 | Index only | 317 | Under 3 |
| Real estate | 70 | #201 of 2,229 | 9 | 9.9 | Index only | 310 | Under 3 |
| Restaurants and cafes | 65 | #559 of 2,405 | 60 | 66.1 | $475K | 128 | 29 |
| Gas stations | 64 | #602 of 2,358 | 15 | 16.5 | $2M | 85 | 12 |
| Gyms, studios and classes | 62 | #518 of 2,088 | 6 | 6.6 | $835K | 126 | Under 3 |
| Doctors, dentists and clinics | 62 | #674 of 2,394 | 40 | 44.1 | $218K | 143 | 6 |
| Bakeries and dessert shops | 60 | #544 of 1,889 | 6 | 6.6 | $4.8M | 115 | 3 |
| Sit-down restaurants | 60 | #751 of 2,405 | 37 | 40.8 | $770K | 116 | 11 |
| Primary care and pediatrics | 56 | #654 of 1,656 | 5 | 5.5 | $1.7M | 98 | 6 |
| Clothing and shoe stores | 55 | #861 of 2,087 | 10 | 11.0 | $1.5M | 117 | 4 |
| Clothing, shoes and laundry | 55 | #916 of 2,210 | 14 | 15.4 | $1.1M | 120 | 4 |
| Pizza | 52 | #953 of 2,090 | 7 | 7.7 | $4.1M | 80 | 14 |
| Fast food and sandwich shops | 51 | #1,112 of 2,222 | 11 | 12.1 | $2.6M | 85 | 14 |
| Pet businesses | 50 | #1,122 of 2,200 | 13 | 14.3 | $520K | 59 | 3 |
| Salons, barbers and spas | 48 | #1,298 of 2,385 | 36 | 39.7 | $191K | 90 | 3 |
| Funeral homes | 43 | #911 of 1,472 | 5 | 5.5 | $268K | 39 | Under 3 |
| Spas and skin care | 43 | #1,130 of 1,769 | 7 | 7.7 | $982K | 112 | Under 3 |
| Hair salons | 41 | #1,617 of 2,339 | 22 | 24.3 | $312K | 73 | 3 |
| Convenience stores | 35 | #1,651 of 2,261 | 12 | 13.2 | $4.1M | 52 | 4 |
| Pet grooming and boarding | 31 | #1,173 of 1,461 | 6 | 6.6 | $1.1M | 44 | Under 3 |
| Grocery and convenience stores | 26 | #2,083 of 2,402 | 28 | 30.9 | $1.7M | 52 | 12 |
| Grocery stores | 25 | #1,780 of 2,070 | 10 | 11.0 | $4.9M | 53 | 8 |
| Barbershops | Not scored | Not scored | 4 | 4.4 | $1.7M | 91 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 4.4 | $791K | 79 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 4.4 | $7.1M | 192 | 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.4 | $2.2M | 222 | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 4.4 | $2.9M | 173 | 9 |
| Physical therapy | Not scored | Not scored | 4 | 4.4 | $2.2M | 91 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.4 | $2.3M | 93 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.3 | $1.7M | 128 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.3 | $7.5M | 157 | 5 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.3 | $3.9M | 132 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.3 | $1.7M | 83 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.3 | $2.3M | 137 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.3 | $2.3M | 50 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.2 | $4.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.2 | $4.7M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 2.2 | $4.7M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.2 | $11.2M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.2 | $3.4M | Too few | 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $9.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $14.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $8.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $11.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Overton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.3M | $1,026 | 107 |
| Gasoline and other fuels | $30.5M | $3,364 | 130 |
| Food away from home | $28.5M | $3,143 | 77 |
| Groceries | $48.9M | $5,396 | 85 |
| Personal care products and services | $6.9M | $758 | 75 |
| Child care and other personal services | $3.2M | $349 | 60 |
| Memberships, classes and admissions | $5M | $552 | 56 |
| Medical and dental services | $8.7M | $962 | 75 |
| Pets | $6.8M | $745 | 82 |
| Clothing, shoes and related services | $14.8M | $1,636 | 80 |
| Vehicle insurance | $26.1M | $2,881 | 147 |
| Home repairs, maintenance and insurance | $22.4M | $2,470 | 82 |
| Lawn care, cleaning and other household services | $11.6M | $1,282 | 91 |
| Rent and homeowner costs | $121M | $13,337 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Overton County
- Population, 2025 estimate
- 23,787+5.3% since 2020
- Households
- 9,071
- Median age
- 43.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 434 sq. mi.
- People per square mile
- 53
- Median household income
- $48,959+31.6% vs. 2015–2019, before inflation
- Average household income
- $73,701
- Median home value
- $173,200
- Jobs located here
- 5,691
- Daytime population
- 18,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Overton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Putnam County, TN82,558 people
- Jackson County, TN12,029 people
- Pickett County, TN5,079 people
- Clay County, TN7,670 people
- Fentress County, TN19,309 people
- White County, TN28,160 people
- Cumberland County, TN63,553 people
- Smith County, TN20,389 people
Questions
How fast is Overton County, TN growing?
Population estimates put Overton County at 23,787 people in 2025, up 5.3% since 2020, faster than the U.S. (+3.1%). It has 9,071 households. Median household income rose 31.6% from the 2015–2019 survey, before inflation.
How much do households in Overton County, TN spend?
Households in Overton County spend about $121M a year on rent and homeowner costs, $48.9M on groceries and $30.5M on gasoline and other fuels. Set against the U.S., households in Overton County spend the most on vehicle insurance (an index of 147, where 100 is the U.S. average) and the least on memberships, classes and admissions (56).
Which business types have the highest market scores in Overton County, TN?
The highest Groundwork market scores in Overton County are for insurance agencies (89), home repair companies (77) and auto repair and car care businesses (76). Overton County ranks #67 of 2,272 scored counties for insurance agencies.
How does Overton County, TN compare with the U.S.?
The median household income in Overton County is $48,959 a year, 39% below the U.S. median of $80,734. The population rose 5.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,200, against $332,700 for the U.S. For its number of households, Overton County has the most map listings, relative to the U.S., for grocery and convenience stores (65% above the U.S. rate) and the fewest for medical and dental practices (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Overton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Overton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Overton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Overton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.