Groundwork

Real estate · Metro area · Kansas

Real estate agents and brokers in the Wichita, KS metro area

How the Wichita, KS metro area compares with other metro areas and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #358 of 387 scored metro areas
#3 of 4 scored metro areas based in Kansas

Listings
696
49 chain locations (7%)
Official establishments
258
+22.9% since 2019
Household spending a year
$3.5B
On rent and homeowner costs · $13,709 a household
Housing spending per listing (U.S. = 100)
92
8% below the U.S.
Listings per 10k households
27.3
11% below the U.S.
Population, 2025
663,809
+2.4% since 2020

See the real estate agents and brokers around any address in the Wichita metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Wichita metro area scores 32 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #358 of 387 scored metro areas and #3 of 4 scored metro areas based in Kansas. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 696 real estate agents and brokers in the Wichita metro area. 49 of them (7%) are chain locations, against 4% across the U.S. That is 27.3 per 10,000 households, 11% below the U.S. rate of 30.6.

Household spending on rent and homeowner costs in the Wichita metro area comes to about $3.5B a year: $13,709 per household, 18% below the U.S. average. Housing spending per office is 8% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.

In 2023, official counts showed 258 businesses with payroll in the Wichita metro area classed as offices of real estate agents and brokers, up 22.9% from 2019. That is one for every 988 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $150K has gone to businesses classed as offices of real estate agents and brokers in the Wichita metro area. Population estimates show the Wichita metro area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Wichita metro area compares

The same measures for Kansas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Wichita, KS metro area compared with Kansas and the U.S.
MeasureWichita metro areaKansasU.S.
Listings per 10k households27.325.530.6
Housing spending per listing (U.S. = 100)92101100
Households per official establishment988891788
Official establishment growth, 2019–2023+22.9%+16.4%+20.1%
Population growth, 2020–2025+2.4%+1.3%+3.1%
Spending per household on rent and homeowner costs$13,709$14,105$16,661
Median household income$70,655$74,275$80,734
Groundwork market score3235

Official counts and lending

Businesses

Official establishments, 2019 to 2023
258+22.9% over the period
Employees, 2023
539
Annual payroll, 2023
$28.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
69649 chain locations
Listings at the U.S. rate for this spending
641The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$150K

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Wichita metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wichita metro area

Population, 2025 estimate
663,809+2.4% since 2020
Households
254,776
Median age
37.8
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
4,148 sq. mi.
People per square mile
157
Median household income
$70,655+23.1% vs. 2015–2019, before inflation
Average household income
$94,221
Median home value
$201,200
Jobs located here
300,232
Daytime population
657,026Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wichita metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate agents and brokers across Kansas

Every Kansas market ranked →

The highest-scoring metro areas in Kansas for real estate agents and brokers, numbered among those based in Kansas (a market based in another state is listed without a number), with the Wichita metro area marked.

Top metro areas in Kansas

Metro areas in Kansas ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Joplin, MO-KS5214518.2129+3.9%#160 of 387
1Lawrence, KS4510220.2127+1.8%#228 of 387
St. Joseph, MO-KS418818.8128−2.0%#263 of 387
2Topeka, KS3821021.6115+0.1%#297 of 387
Kansas City, MO-KS352,77731.087+3.4%#338 of 387
3Wichita, KS3269627.392+2.4%#358 of 387
4Manhattan, KS2214828.985+1.4%#385 of 387

Other business types in the Wichita metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Wichita, KS metro area?

The Wichita metro area has 696 real estate agents and brokers on map listings as of September 2026. 49 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 258 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 22.9% from 2019.

How much do households in the Wichita, KS metro area spend on rent and homeowner costs?

About $3.5B a year, or $13,709 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). For the 696 real estate agents and brokers on map listings, housing spending per office is 8% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 254,776 households in the Wichita metro area and national spending patterns by income.

How does the Wichita, KS metro area compare with the U.S. for real estate agents and brokers?

The Wichita metro area has 27.3 real estate agents and brokers per 10,000 households, 11% below the U.S. rate of 30.6. The index of housing spending per office is 92, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Wichita metro area would have about 641, against 696 on map listings. There is one business with payroll in the industry for every 988 households, against one for every 788 across the U.S. The official count rose 22.9% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Wichita, KS metro area growing?

Population estimates put the Wichita metro area at 663,809 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 254,776 households. The median household income in the Wichita metro area is $70,655 a year, 12% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita metro area scores 32 for real estate agents and brokers (lower middle), #358 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wichita metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Wichita metro area

Screening a site or an acquisition in the Wichita metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.