Real estate · County · Kansas
Real estate agents and brokers in Riley County, KS
How Riley County, KS compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 18 out of 100: Low
Ranked #2,168 of 2,176 scored counties
#36 of 37 scored counties in Kansas
- Listings
- 99
- 2 chain locations (2%)
- Official establishments
- 45
- +21.6% since 2019
- Household spending a year
- $365.4M
- On rent and homeowner costs · $13,192 a household
- Housing spending per listing (U.S. = 100)
- 68
- 32% below the U.S.
- Listings per 10k households
- 35.7
- 17% above the U.S.
- Population, 2025
- 72,598
- +0.8% since 2020
See the real estate agents and brokers around any address in Riley County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Riley County scores 18 (low) on the Groundwork market score for real estate agents and brokers, ranking #2,168 of 2,176 scored counties and #36 of 37 scored counties in Kansas. That puts it in the bottom quarter of counties.
Household spending on rent and homeowner costs in Riley County comes to about $365.4M a year: $13,192 per household, 21% below the U.S. average. Housing spending per office is 32% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Riley County has 99 real estate agents and brokers on map listings as of September 2026. Of those, 2 are chain locations, or 2%, against 4% across the U.S. That is 35.7 per 10,000 households, 17% above the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Riley County was 45 in 2023, up 21.6% from 2019. That is one for every 615 households, against one for every 788 across the U.S. Population estimates show Riley County grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%).
How Riley County compares
The same measures for Kansas and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Riley County | Kansas | U.S. |
|---|---|---|---|
| Listings per 10k households | 35.7 | 25.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 68 | 101 | 100 |
| Households per official establishment | 615 | 891 | 788 |
| Official establishment growth, 2019–2023 | +21.6% | +16.4% | +20.1% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,192 | $14,105 | $16,661 |
| Median household income | $61,098 | $74,275 | $80,734 |
| Groundwork market score | 18 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 45+21.6% over the period
- Employees, 2023
- 64
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 992 chain locations
- Listings at the U.S. rate for this spending
- 67The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Riley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Riley County
- Population, 2025 estimate
- 72,598+0.8% since 2020
- Households
- 27,695
- Median age
- 30.7
- Homes lived in by their owners
- 46%
- Vehicles per household
- 1.9
- Land area
- 610 sq. mi.
- People per square mile
- 118
- Median household income
- $61,098+19.3% vs. 2015–2019, before inflation
- Average household income
- $85,486
- Median home value
- $237,100
- Jobs located here
- 27,758
- Daytime population
- 75,612Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Riley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Kansas
Every Kansas market ranked →The highest-scoring counties in Kansas for real estate agents and brokers, numbered among those based in Kansas, with Riley County marked.
Top counties in Kansas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, KS | 64 | 8 | 10.8 | 246 | −0.2% | #379 of 2,176 |
| 2Wyandotte County, KS | 63 | 49 | 8.0 | 299 | +1.0% | #410 of 2,176 |
| 3Leavenworth County, KS | 59 | 45 | 14.9 | 183 | +3.2% | #596 of 2,176 |
| 4Pottawatomie County, KS | 57 | 14 | 14.9 | 183 | +6.9% | #686 of 2,176 |
| 5Butler County, KS | 53 | 48 | 18.9 | 140 | +3.1% | #898 of 2,176 |
| 6Cherokee County, KS | 51 | 5 | 6.3 | 357 | −1.0% | #971 of 2,176 |
| 7Miami County, KS | 51 | 27 | 19.7 | 138 | +5.9% | #997 of 2,176 |
| 8Nemaha County, KS | 50 | 5 | 12.4 | 205 | −2.1% | #1,025 of 2,176 |
| 9Osage County, KS | 49 | 11 | 17.1 | 145 | −0.3% | #1,095 of 2,176 |
| 10Ford County, KS | 48 | 19 | 16.1 | 154 | −0.6% | #1,148 of 2,176 |
| 36Riley County, KS | 18 | 99 | 35.7 | 68 | +0.8% | #2,168 of 2,176 |
Other business types in Riley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate17
- Real estate agents and brokers18
- Property management12
- Mortgage brokers and lenders28
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Riley County, KS?
Map listings as of September 2026 show 99 real estate agents and brokers in Riley County. 2 of them (2%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 45 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 21.6% from 2019.
How much do households in Riley County, KS spend on rent and homeowner costs?
About $365.4M a year, or $13,192 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 99 real estate agents and brokers on map listings, housing spending per office is 32% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 27,695 households in Riley County and national spending patterns by income.
How does Riley County, KS compare with the U.S. for real estate agents and brokers?
Riley County has 35.7 real estate agents and brokers per 10,000 households, 17% above the U.S. rate of 30.6. The index of housing spending per office is 68, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Riley County would have about 67, against 99 on map listings. There is one business with payroll in the industry for every 615 households, against one for every 788 across the U.S. The official count rose 21.6% from 2019 to 2023, against +20.1% for the U.S.
How fast is Riley County, KS growing?
Population estimates put Riley County at 72,598 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 27,695 households. Median household income in Riley County is $61,098, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Riley County scores 18 for real estate agents and brokers (low), #2,168 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Riley County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Riley County
Screening a site or an acquisition in Riley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Riley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.