Real estate · County · Alabama
Real estate agents and brokers in Morgan County, AL
The real estate agents and brokers in Morgan County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #657 of 2,176 scored counties
#18 of 49 scored counties in Alabama
- Listings
- 92
- 7 chain locations (8%)
- Official establishments
- 27
- Businesses with payroll, 2023
- Household spending a year
- $717.9M
- On rent and homeowner costs · $14,640 a household
- Housing spending per listing (U.S. = 100)
- 143
- 43% above the U.S.
- Listings per 10k households
- 18.8
- 39% below the U.S.
- Population, 2025
- 126,483
- +2.6% since 2020
See the real estate agents and brokers around any address in Morgan County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 92 real estate agents and brokers in Morgan County. Chain locations make up 8% of them, against 4% across the U.S. That is 18.8 per 10,000 households, 39% below the U.S. rate of 30.6.
Household spending on rent and homeowner costs in Morgan County comes to about $717.9M a year: $14,640 per household, 12% below the U.S. average. Housing spending per office is 43% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
In 2023, official counts showed 27 businesses with payroll in Morgan County classed as offices of real estate agents and brokers. That is one for every 1,816 households, against one for every 788 across the U.S.
Population estimates show Morgan County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Morgan County scores 58 (upper middle) on the Groundwork market score for real estate agents and brokers, ranking #657 of 2,176 scored counties and #18 of 49 scored counties in Alabama.
How Morgan County compares
The same measures for Alabama and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Morgan County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.8 | 27.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 143 | 97 | 100 |
| Households per official establishment | 1,816 | 1,262 | 788 |
| Official establishment growth, 2019–2023 | n/a | +30.3% | +20.1% |
| Population growth, 2020–2025 | +2.6% | +3.2% | +3.1% |
| Spending per household on rent and homeowner costs | $14,640 | $14,375 | $16,661 |
| Median household income | $68,845 | $63,999 | $80,734 |
| Groundwork market score | 58 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 27
- Employees, 2023
- 54
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 927 chain locations
- Listings at the U.S. rate for this spending
- 132The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Morgan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Morgan County
- Population, 2025 estimate
- 126,483+2.6% since 2020
- Households
- 49,040
- Median age
- 41.2
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 580 sq. mi.
- People per square mile
- 215
- Median household income
- $68,845+32.0% vs. 2015–2019, before inflation
- Average household income
- $89,529
- Median home value
- $212,000
- Jobs located here
- 53,389
- Daytime population
- 125,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for real estate agents and brokers, numbered among those based in Alabama, with Morgan County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Henry County, AL | 75 | 6 | 8.5 | 297 | +7.1% | #81 of 2,176 |
| 2Blount County, AL | 72 | 26 | 11.7 | 220 | +1.8% | #157 of 2,176 |
| 3Chilton County, AL | 72 | 22 | 12.3 | 208 | +5.9% | #158 of 2,176 |
| 4Dale County, AL | 71 | 12 | 6.1 | 403 | +1.3% | #168 of 2,176 |
| 5Jackson County, AL | 71 | 20 | 9.2 | 266 | +3.3% | #176 of 2,176 |
| 6Autauga County, AL | 71 | 35 | 15.3 | 182 | +5.1% | #189 of 2,176 |
| 7St. Clair County, AL | 71 | 59 | 16.8 | 162 | +7.1% | #194 of 2,176 |
| 8Talladega County, AL | 70 | 24 | 7.1 | 345 | +0.3% | #200 of 2,176 |
| 9Cleburne County, AL | 68 | 6 | 10.0 | 243 | +6.0% | #269 of 2,176 |
| 10Limestone County, AL | 68 | 73 | 17.8 | 163 | +18.0% | #283 of 2,176 |
| 18Morgan County, AL | 58 | 92 | 18.8 | 143 | +2.6% | #657 of 2,176 |
Other business types in Morgan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate57
- Real estate agents and brokers58
- Property management72
- Mortgage brokers and lenders65
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Morgan County, AL?
Morgan County has 92 real estate agents and brokers on map listings as of September 2026. 7 of them (8%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 27 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Morgan County, AL spend on rent and homeowner costs?
About $717.9M a year, or $14,640 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). For the 92 real estate agents and brokers on map listings, housing spending per office is 43% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 49,040 households in Morgan County and national spending patterns by income.
How does Morgan County, AL compare with the U.S. for real estate agents and brokers?
Morgan County has 18.8 real estate agents and brokers per 10,000 households, 39% below the U.S. rate of 30.6. The index of housing spending per office is 143, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, Morgan County would have about 132, against 92 on map listings. There is one business with payroll in the industry for every 1,816 households, against one for every 788 across the U.S.
How fast is Morgan County, AL growing?
Population estimates put Morgan County at 126,483 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 49,040 households. The median household income in Morgan County is $68,845 a year, 15% below the U.S. median of $80,734. That rose 32.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Morgan County scores 58 for real estate agents and brokers (upper middle), #657 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Morgan County
Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.