Real estate · County · Alabama
Real estate agents and brokers in Baldwin County, AL
Competitor counts, household spending and official business counts for real estate agents and brokers in Baldwin County, AL, set against other counties and the U.S.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,925 of 2,176 scored counties
#45 of 49 scored counties in Alabama
- Listings
- 766
- 30 chain locations (4%)
- Official establishments
- 244
- +31.9% since 2019
- Household spending a year
- $1.5B
- On rent and homeowner costs · $15,388 a household
- Housing spending per listing (U.S. = 100)
- 36
- 64% below the U.S.
- Listings per 10k households
- 77.7
- 2.5 times the U.S.
- Population, 2025
- 267,761
- +14.8% since 2020
See the real estate agents and brokers around any address in Baldwin County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Baldwin County has a Groundwork market score of 34 (lower middle): #1,925 of 2,176 scored counties and #45 of 49 scored counties in Alabama. That puts it in the bottom quarter of counties.
At $15,388 per household (8% below the U.S. average), households in Baldwin County spend about $1.5B a year on rent and homeowner costs. Housing spending per office is 64% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Baldwin County has 766 real estate agents and brokers on map listings as of September 2026. Of those, 30 are chain locations, or 4%, against 4% across the U.S. Per 10,000 households, that is 77.7, 2.5 times the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in Baldwin County was 244 in 2023, up 31.9% from 2019. That is one for every 404 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $35K has gone to businesses classed as offices of real estate agents and brokers in Baldwin County. Between 2020 and 2025, the population of Baldwin County grew 14.8%, faster than the U.S. (+3.1%).
How Baldwin County compares
The same measures for Alabama and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Baldwin County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 77.7 | 27.2 | 30.6 |
| Housing spending per listing (U.S. = 100) | 36 | 97 | 100 |
| Households per official establishment | 404 | 1,262 | 788 |
| Official establishment growth, 2019–2023 | +31.9% | +30.3% | +20.1% |
| Population growth, 2020–2025 | +14.8% | +3.2% | +3.1% |
| Spending per household on rent and homeowner costs | $15,388 | $14,375 | $16,661 |
| Median household income | $78,775 | $63,999 | $80,734 |
| Groundwork market score | 34 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 185 → 244+31.9% over the period
- Employees, 2023
- 622
- Annual payroll, 2023
- $33.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 76630 chain locations
- Listings at the U.S. rate for this spending
- 278The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $35K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Baldwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baldwin County
- Population, 2025 estimate
- 267,761+14.8% since 2020
- Households
- 98,574
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 1,590 sq. mi.
- People per square mile
- 155
- Median household income
- $78,775+35.1% vs. 2015–2019, before inflation
- Average household income
- $103,378
- Median home value
- $316,900
- Jobs located here
- 84,738
- Daytime population
- 233,442Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for real estate agents and brokers, numbered among those based in Alabama, with Baldwin County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Henry County, AL | 75 | 6 | 8.5 | 297 | +7.1% | #81 of 2,176 |
| 2Blount County, AL | 72 | 26 | 11.7 | 220 | +1.8% | #157 of 2,176 |
| 3Chilton County, AL | 72 | 22 | 12.3 | 208 | +5.9% | #158 of 2,176 |
| 4Dale County, AL | 71 | 12 | 6.1 | 403 | +1.3% | #168 of 2,176 |
| 5Jackson County, AL | 71 | 20 | 9.2 | 266 | +3.3% | #176 of 2,176 |
| 6Autauga County, AL | 71 | 35 | 15.3 | 182 | +5.1% | #189 of 2,176 |
| 7St. Clair County, AL | 71 | 59 | 16.8 | 162 | +7.1% | #194 of 2,176 |
| 8Talladega County, AL | 70 | 24 | 7.1 | 345 | +0.3% | #200 of 2,176 |
| 9Cleburne County, AL | 68 | 6 | 10.0 | 243 | +6.0% | #269 of 2,176 |
| 10Limestone County, AL | 68 | 73 | 17.8 | 163 | +18.0% | #283 of 2,176 |
| 45Baldwin County, AL | 34 | 766 | 77.7 | 36 | +14.8% | #1,925 of 2,176 |
Other business types in Baldwin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate34
- Real estate agents and brokers34
- Property management46
- Mortgage brokers and lenders39
- Home inspectors33
Funeral services
Questions
How many real estate agents and brokers are in Baldwin County, AL?
Map listings as of September 2026 show 766 real estate agents and brokers in Baldwin County. 30 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 244 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 31.9% from 2019.
How much do households in Baldwin County, AL spend on rent and homeowner costs?
About $1.5B a year, or $15,388 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). For the 766 real estate agents and brokers on map listings, housing spending per office is 64% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 98,574 households in Baldwin County and national spending patterns by income.
How does Baldwin County, AL compare with the U.S. for real estate agents and brokers?
Baldwin County has 77.7 real estate agents and brokers per 10,000 households, 2.5 times the U.S. rate of 30.6. The index of housing spending per office is 36, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Baldwin County would have about 278, against 766 on map listings. There is one business with payroll in the industry for every 404 households, against one for every 788 across the U.S. The official count rose 31.9% from 2019 to 2023, against +20.1% for the U.S.
How fast is Baldwin County, AL growing?
Population estimates put Baldwin County at 267,761 people in 2025, up 14.8% since 2020, faster than the U.S. (+3.1%). It has 98,574 households. Median household income in Baldwin County is $78,775, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baldwin County scores 34 for real estate agents and brokers (lower middle), #1,925 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Baldwin County
Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.