Food and drink · County · Idaho
Pizza places in Latah County, ID
How Latah County, ID compares with other counties and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #862 of 2,090 scored counties
#16 of 23 scored counties in Idaho
- Listings
- 12
- 7 chain locations (58%)
- Official establishments
- 33
- All limited-service restaurants · +6.5% since 2019
- Household spending a year
- $56.8M
- On food away from home · $3,494 a household
- Spending per listing
- $4.7M
- 7% below the U.S.
- Listings per 10k households
- 7.4
- 7% below the U.S.
- Population, 2025
- 41,842
- +5.6% since 2020
See the pizza places around any address in Latah County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 12 pizza places in Latah County. Of those, 7 are chain locations, or 58%, against 58% across the U.S. That is 7.4 per 10,000 households, 7% below the U.S. rate of 8.0.
Households in Latah County spend about $56.8M a year on food away from home, or $3,494 per household, 14% below the U.S. average. That works out to $4.7M per pizza place, 7% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
The official count of businesses with payroll classed as limited-service restaurants in Latah County was 33 in 2023, up 6.5% from 2019. That is one for every 493 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 4 one-person businesses without payroll.
Population estimates show Latah County grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). Latah County scores 54 (upper middle) on the Groundwork market score for pizza places, ranking #862 of 2,090 scored counties and #16 of 23 scored counties in Idaho.
How Latah County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Latah County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.4 | 7.5 | 8.0 |
| Spending per listing | $4.7M | $5.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 493 | 510 | 478 |
| Official establishment growth, 2019–2023 | +6.5% | +19.5% | +6.1% |
| Population growth, 2020–2025 | +5.6% | +9.8% | +3.1% |
| Spending per household on food away from home | $3,494 | $3,857 | $4,070 |
| Median household income | $65,424 | $77,800 | $80,734 |
| Groundwork market score | 54 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31 → 33All limited-service restaurants · +6.5% over the period
- Employees, 2023
- 711
- Annual payroll, 2023
- $11.3M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 127 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Latah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Latah County
- Population, 2025 estimate
- 41,842+5.6% since 2020
- Households
- 16,270
- Median age
- 35.8
- Homes lived in by their owners
- 59%
- Vehicles per household
- 2.0
- Land area
- 1,080 sq. mi.
- People per square mile
- 38
- Median household income
- $65,424+33.1% vs. 2015–2019, before inflation
- Average household income
- $88,649
- Median home value
- $368,600
- Jobs located here
- 14,414
- Daytime population
- 38,792Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Latah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for pizza places, numbered among those based in Idaho, with Latah County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Canyon County, ID | 81 | 42 | 4.9 | $7.7M | +18.1% | #64 of 2,090 |
| 2Payette County, ID | 75 | 6 | 6.2 | $5.7M | +8.8% | #175 of 2,090 |
| 3Bingham County, ID | 74 | 11 | 6.8 | $5.5M | +6.4% | #196 of 2,090 |
| 4Jefferson County, ID | 73 | 9 | 8.8 | $4.5M | +13.6% | #232 of 2,090 |
| 5Gem County, ID | 71 | 5 | 6.5 | $5.5M | +13.0% | #279 of 2,090 |
| 6Kootenai County, ID | 67 | 55 | 7.7 | $5.1M | +11.0% | #415 of 2,090 |
| 7Jerome County, ID | 67 | 7 | 8.5 | $4.3M | +8.6% | #426 of 2,090 |
| 8Bonneville County, ID | 66 | 29 | 6.6 | $5.9M | +8.9% | #442 of 2,090 |
| 9Ada County, ID | 66 | 168 | 8.3 | $5.2M | +9.6% | #453 of 2,090 |
| 10Bonner County, ID | 65 | 18 | 8.9 | $4.1M | +14.8% | #491 of 2,090 |
| 16Latah County, ID | 54 | 12 | 7.4 | $4.7M | +5.6% | #862 of 2,090 |
Other business types in Latah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Latah County, ID?
There are 12 pizza places on map listings in Latah County as of September 2026. 7 of them (58%) are chain locations. The listings count pizza restaurants. Official counts show 33 businesses with payroll classed as limited-service restaurants in 2023, up 6.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 4 one-person businesses without payroll.
How much do households in Latah County, ID spend on food away from home?
About $56.8M a year, or $3,494 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 12 pizza places on map listings, it comes to $4.7M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 16,270 households in Latah County and national spending patterns by income.
How does Latah County, ID compare with the U.S. for pizza places?
Latah County has 7.4 pizza places per 10,000 households, 7% below the U.S. rate of 8.0. Spending per pizza place is $4.7M, 7% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Latah County would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 493 households, against one for every 478 across the U.S. The official count rose 6.5% from 2019 to 2023, against +6.1% for the U.S.
How fast is Latah County, ID growing?
Population estimates put Latah County at 41,842 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 16,270 households. The median household income in Latah County is $65,424 a year, 19% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Latah County scores 54 for pizza places (upper middle), #862 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Latah County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Latah County
Screening a site or an acquisition in Latah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Latah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.