Groundwork

Food and drink · County · Idaho

Pizza places in Cassia County, ID

The pizza places in Cassia County, ID, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #1,402 of 2,090 scored counties
#20 of 23 scored counties in Idaho

Listings
8
4 chain locations (50%)
Official establishments
26
All limited-service restaurants · +8.3% since 2019
Household spending a year
$30.3M
On food away from home · $3,563 a household
Spending per listing
$3.8M
26% below the U.S.
Listings per 10k households
9.4
18% above the U.S.
Population, 2025
26,397
+6.6% since 2020

See the pizza places around any address in Cassia County

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 8 pizza places in Cassia County. Chain locations make up 50% of them, against 58% across the U.S. That comes to 9.4 for every 10,000 households, 18% above the U.S. rate of 8.0.

At $3,563 per household (12% below the U.S. average), households in Cassia County spend about $30.3M a year on food away from home. That works out to $3.8M per pizza place, 26% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

The official count of businesses with payroll classed as limited-service restaurants in Cassia County was 26 in 2023, up 8.3% from 2019. That is one for every 327 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $267K has gone to businesses classed as limited-service restaurants in Cassia County.

Population estimates put the population change in Cassia County from 2020 to 2025 at +6.6%, faster than the U.S. (+3.1%). For pizza places, Cassia County has a Groundwork market score of 41 (lower middle): #1,402 of 2,090 scored counties and #20 of 23 scored counties in Idaho.

How Cassia County compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Cassia County, ID compared with Idaho and the U.S.
MeasureCassia CountyIdahoU.S.
Listings per 10k households9.47.58.0
Spending per listing$3.8M$5.1M$5.1M
Households per official establishment (all limited-service restaurants)327510478
Official establishment growth, 2019–2023+8.3%+19.5%+6.1%
Population growth, 2020–2025+6.6%+9.8%+3.1%
Spending per household on food away from home$3,563$3,857$4,070
Median household income$70,830$77,800$80,734
Groundwork market score4161

Official counts and lending

Businesses

Official establishments, 2019 to 2023
24 → 26All limited-service restaurants · +8.3% over the period
Employees, 2023
516
Annual payroll, 2023
$8.6M
One-person businesses, 2023
0All limited-service restaurants with no payroll
Map listings, September 2026
84 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$267K

SBA-backed loans to businesses classed as limited-service restaurants in Cassia County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in Cassia County

Population, 2025 estimate
26,397+6.6% since 2020
Households
8,495
Median age
34.2
Homes lived in by their owners
69%
Vehicles per household
2.4
Land area
2,566 sq. mi.
People per square mile
10
Median household income
$70,830+33.8% vs. 2015–2019, before inflation
Average household income
$92,485
Median home value
$284,600
Jobs located here
12,719
Daytime population
26,894Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cassia County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring counties in Idaho for pizza places, numbered among those based in Idaho, with Cassia County marked.

Top counties in Idaho

Counties in Idaho ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Canyon County, ID81424.9$7.7M+18.1%#64 of 2,090
2Payette County, ID7566.2$5.7M+8.8%#175 of 2,090
3Bingham County, ID74116.8$5.5M+6.4%#196 of 2,090
4Jefferson County, ID7398.8$4.5M+13.6%#232 of 2,090
5Gem County, ID7156.5$5.5M+13.0%#279 of 2,090
6Kootenai County, ID67557.7$5.1M+11.0%#415 of 2,090
7Jerome County, ID6778.5$4.3M+8.6%#426 of 2,090
8Bonneville County, ID66296.6$5.9M+8.9%#442 of 2,090
9Ada County, ID661688.3$5.2M+9.6%#453 of 2,090
10Bonner County, ID65188.9$4.1M+14.8%#491 of 2,090
20Cassia County, ID4189.4$3.8M+6.6%#1,402 of 2,090

Other business types in Cassia County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in Cassia County, ID?

There are 8 pizza places on map listings in Cassia County as of September 2026. 4 of them (50%) are chain locations. The listings count pizza restaurants. Official counts show 26 businesses with payroll classed as limited-service restaurants in 2023, up 8.3% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places.

How much do households in Cassia County, ID spend on food away from home?

About $30.3M a year, or $3,563 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 8 pizza places on map listings, it comes to $3.8M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 8,495 households in Cassia County and national spending patterns by income.

How does Cassia County, ID compare with the U.S. for pizza places?

Cassia County has 9.4 pizza places per 10,000 households, 18% above the U.S. rate of 8.0. Spending per pizza place is $3.8M, 26% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, Cassia County would have about 6, against 8 on map listings. There is one business with payroll in the industry for every 327 households, against one for every 478 across the U.S. The official count rose 8.3% from 2019 to 2023, against +6.1% for the U.S.

How fast is Cassia County, ID growing?

Population estimates put Cassia County at 26,397 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 8,495 households. The median household income in Cassia County is $70,830 a year, 12% below the U.S. median of $80,734. That rose 33.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cassia County scores 41 for pizza places (lower middle), #1,402 of 2,090 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cassia County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in Cassia County

Screening a site or an acquisition in Cassia County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cassia County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.