Groundwork

Food and drink · Metro area · Minnesota

Pizza places in the Rochester, MN metro area

How the Rochester, MN metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #24 of 387 scored metro areas
#2 of 5 scored metro areas based in Minnesota

Listings
66
42 chain locations (64%)
Official establishments
150
All limited-service restaurants · +4.2% since 2019
Household spending a year
$410.3M
On food away from home · $4,417 a household
Spending per listing
$6.2M
22% above the U.S.
Listings per 10k households
7.1
11% below the U.S.
Population, 2025
231,184
+2.0% since 2020

See the pizza places around any address in the Rochester metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pizza places in the Rochester metro area is 76 (high), #24 of 387 scored metro areas and #2 of 5 scored metro areas based in Minnesota. That puts it in the top 10% of metro areas for pizza places.

At $4,417 per household (9% above the U.S. average), households in the Rochester metro area spend about $410.3M a year on food away from home. That is about $6.2M of household spending for each pizza place on map listings, 22% above the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

The Rochester metro area has 66 pizza places on map listings as of September 2026. 42 of them (64%) are chain locations, against 58% across the U.S. That is 7.1 per 10,000 households, 11% below the U.S. rate of 8.0.

The official count of businesses with payroll classed as limited-service restaurants in the Rochester metro area was 150 in 2023, up 4.2% from 2019. That is one for every 619 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 3 SBA-backed loans worth $2.1M have gone to businesses classed as limited-service restaurants in the Rochester metro area. Population estimates show the Rochester metro area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Rochester metro area compares

The same measures for Minnesota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Rochester, MN metro area compared with Minnesota and the U.S.
MeasureRochester metro areaMinnesotaU.S.
Listings per 10k households7.17.58.0
Spending per listing$6.2M$5.7M$5.1M
Households per official establishment (all limited-service restaurants)619600478
Official establishment growth, 2019–2023+4.2%+1.9%+6.1%
Population growth, 2020–2025+2.0%+2.1%+3.1%
Spending per household on food away from home$4,417$4,330$4,070
Median household income$91,882$89,062$80,734
Groundwork market score7670

Official counts and lending

Businesses

Official establishments, 2019 to 2023
150All limited-service restaurants · +4.2% over the period
Employees, 2023
2,546
Annual payroll, 2023
$53.8M
One-person businesses, 2023
16All limited-service restaurants with no payroll
Map listings, September 2026
6642 chain locations
Listings at the U.S. rate for this spending
81The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$2.1M

SBA-backed loans to businesses classed as limited-service restaurants in the Rochester metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Rochester metro area

Population, 2025 estimate
231,184+2.0% since 2020
Households
92,880
Median age
39.9
Homes lived in by their owners
74%
Vehicles per household
1.9
Land area
2,477 sq. mi.
People per square mile
92
Median household income
$91,882+24.7% vs. 2015–2019, before inflation
Average household income
$124,471
Median home value
$306,500
Jobs located here
129,873
Daytime population
235,233Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rochester metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pizza across Minnesota

Every Minnesota market ranked →

The highest-scoring metro areas in Minnesota for pizza places, numbered among those based in Minnesota (a market based in another state is listed without a number), with the Rochester metro area marked.

Top metro areas in Minnesota

Metro areas in Minnesota ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Minneapolis-St. Paul-Bloomington, MN-WI801,0146.9$6.7M+2.6%#12 of 387
2Rochester, MN76667.1$6.2M+2.0%#24 of 387
Fargo, ND-MN66938.4$4.7M+7.7%#88 of 387
La Crosse-Onalaska, WI-MN65486.7$5.8M+0.4%#91 of 387
Sioux Falls, SD-MN5812410.1$4M+9.5%#128 of 387
3Duluth, MN-WI57937.7$4.9M+0.2%#133 of 387
4St. Cloud, MN49759.6$4.1M+3.0%#208 of 387
Grand Forks, ND-MN424710.8$3.5M+0.8%#256 of 387
5Mankato, MN41389.4$4.2M+1.2%#262 of 387

Other business types in the Rochester metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Rochester, MN metro area?

Map listings as of September 2026 show 66 pizza places in the Rochester metro area. 42 of them (64%) are chain locations. The listings count pizza restaurants. Official counts show 150 businesses with payroll classed as limited-service restaurants in 2023, up 4.2% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 16 one-person businesses without payroll.

How much do households in the Rochester, MN metro area spend on food away from home?

About $410.3M a year, or $4,417 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 66 pizza places on map listings, it comes to $6.2M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 92,880 households in the Rochester metro area and national spending patterns by income.

How does the Rochester, MN metro area compare with the U.S. for pizza places?

The Rochester metro area has 7.1 pizza places per 10,000 households, 11% below the U.S. rate of 8.0. Spending per pizza place is $6.2M, 22% above the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Rochester metro area would have about 81, against 66 on map listings. There is one business with payroll in the industry for every 619 households, against one for every 478 across the U.S. The official count rose 4.2% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Rochester, MN metro area growing?

Population estimates put the Rochester metro area at 231,184 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 92,880 households. Median household income in the Rochester metro area is $91,882, 14% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochester metro area scores 76 for pizza places (high), #24 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rochester metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Rochester metro area

Screening a site or an acquisition in the Rochester metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rochester metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.