Groundwork

Food and drink · Metro area · Florida

Pizza places in the Wildwood-The Villages, FL metro area

Competitor counts, household spending and official business counts for pizza places in the Wildwood-The Villages, FL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 89 out of 100: High

Ranked #2 of 387 scored metro areas
#1 of 22 scored metro areas based in Florida

Listings
19
11 chain locations (58%)
Official establishments
61
All limited-service restaurants · +60.5% since 2019
Household spending a year
$263.5M
On food away from home · $3,747 a household
Spending per listing
$13.9M
2.7 times the U.S.
Listings per 10k households
2.7
66% below the U.S.
Population, 2025
157,772
+21.1% since 2020

See the pizza places around any address in the Wildwood-The Villages metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pizza places, the Wildwood-The Villages metro area has a Groundwork market score of 89 (high): #2 of 387 scored metro areas and #1 of 22 scored metro areas based in Florida. That puts it in the top 10% of metro areas for pizza places.

Map listings as of September 2026 show 19 pizza places in the Wildwood-The Villages metro area. 11 of them (58%) are chain locations, against 58% across the U.S. That comes to 2.7 for every 10,000 households, 66% below the U.S. rate of 8.0.

Households in the Wildwood-The Villages metro area spend about $263.5M a year on food away from home, or $3,747 per household, 8% below the U.S. average. That works out to $13.9M per pizza place, 2.7 times the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 61 businesses with payroll classed as limited-service restaurants in the Wildwood-The Villages metro area in 2023, up 60.5% from 2019. That is one for every 1,153 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 3 SBA-backed loans worth $5.4M have gone to businesses classed as limited-service restaurants in the Wildwood-The Villages metro area. Population estimates put the population change in the Wildwood-The Villages metro area from 2020 to 2025 at +21.1%, faster than the U.S. (+3.1%).

How the Wildwood-The Villages metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Wildwood-The Villages, FL metro area compared with Florida and the U.S.
MeasureWildwood-The Villages metro areaFloridaU.S.
Listings per 10k households2.77.18.0
Spending per listing$13.9M$5.4M$5.1M
Households per official establishment (all limited-service restaurants)1,153548478
Official establishment growth, 2019–2023+60.5%+12.5%+6.1%
Population growth, 2020–2025+21.1%+8.7%+3.1%
Spending per household on food away from home$3,747$3,841$4,070
Median household income$76,508$74,568$80,734
Groundwork market score8967

Official counts and lending

Businesses

Official establishments, 2019 to 2023
61All limited-service restaurants · +60.5% over the period
Employees, 2023
1,285
Annual payroll, 2023
$22.7M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
1911 chain locations
Listings at the U.S. rate for this spending
52The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$5.4M

SBA-backed loans to businesses classed as limited-service restaurants in the Wildwood-The Villages metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Wildwood-The Villages metro area

Population, 2025 estimate
157,772+21.1% since 2020
Households
70,318
Median age
62.4
Homes lived in by their owners
88%
Vehicles per household
1.5
Land area
557 sq. mi.
People per square mile
257
Median household income
$76,508
Average household income
$98,339
Median home value
$385,400
Jobs located here
37,385
Daytime population
146,480Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wildwood-The Villages metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring metro areas in Florida for pizza places, numbered among those based in Florida, with the Wildwood-The Villages metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL89192.7$13.9M+21.1%#2 of 387
2North Port-Bradenton-Sarasota, FL842616.7$6M+13.2%#8 of 387
3Naples-Marco Island, FL831297.8$5.6M+10.6%#10 of 387
4Cape Coral-Fort Myers, FL782276.9$5.6M+14.4%#19 of 387
5Port St. Lucie, FL761426.9$5.5M+16.0%#25 of 387
6Lakeland-Winter Haven, FL751565.4$6.5M+19.8%#27 of 387
7Pensacola-Ferry Pass-Brent, FL751206.0$6.4M+6.5%#29 of 387
8Punta Gorda, FL75576.3$5.7M+15.5%#30 of 387
9Sebastian-Vero Beach-West Vero Corridor, FL75507.1$5.4M+7.7%#31 of 387
10Palm Bay-Melbourne-Titusville, FL751867.2$5.4M+9.1%#32 of 387

Other business types in the Wildwood-The Villages metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Wildwood-The Villages, FL metro area?

There are 19 pizza places on map listings in the Wildwood-The Villages metro area as of September 2026. 11 of them (58%) are chain locations. The listings count pizza restaurants. Official counts show 61 businesses with payroll classed as limited-service restaurants in 2023, up 60.5% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 3 one-person businesses have no payroll, by official counts.

How much do households in the Wildwood-The Villages, FL metro area spend on food away from home?

About $263.5M a year, or $3,747 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 19 pizza places on map listings, it comes to $13.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 70,318 households in the Wildwood-The Villages metro area and national spending patterns by income.

How does the Wildwood-The Villages, FL metro area compare with the U.S. for pizza places?

The Wildwood-The Villages metro area has 2.7 pizza places per 10,000 households, 66% below the U.S. rate of 8.0. Spending per pizza place is $13.9M, 2.7 times the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Wildwood-The Villages metro area would have about 52, against 19 on map listings. There is one business with payroll in the industry for every 1,153 households, against one for every 478 across the U.S. The official count rose 60.5% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Wildwood-The Villages, FL metro area growing?

Population estimates put the Wildwood-The Villages metro area at 157,772 people in 2025, up 21.1% since 2020, faster than the U.S. (+3.1%). It has 70,318 households. The median household income in the Wildwood-The Villages metro area is $76,508 a year, 5% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wildwood-The Villages metro area scores 89 for pizza places (high), #2 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wildwood-The Villages metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Wildwood-The Villages metro area

Screening a site or an acquisition in the Wildwood-The Villages metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wildwood-The Villages metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.