Groundwork

Food and drink · Metro area · Florida

Pizza places in the Tampa-St. Petersburg-Clearwater, FL metro area

How the Tampa-St. Petersburg-Clearwater, FL metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 69 out of 100: Upper middle

Ranked #68 of 387 scored metro areas
#13 of 22 scored metro areas based in Florida

Listings
954
489 chain locations (51%)
Official establishments
2,381
All limited-service restaurants · +16.4% since 2019
Household spending a year
$5.1B
On food away from home · $3,862 a household
Spending per listing
$5.4M
6% above the U.S.
Listings per 10k households
7.2
10% below the U.S.
Population, 2025
3,418,895
+7.3% since 2020

See the pizza places around any address in the Tampa-St. Petersburg-Clearwater metro area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 954 pizza places in the Tampa-St. Petersburg-Clearwater metro area. Of those, 489 are chain locations, or 51%, against 58% across the U.S. Per 10,000 households, that is 7.2, 10% below the U.S. rate of 8.0.

Household spending on food away from home in the Tampa-St. Petersburg-Clearwater metro area comes to about $5.1B a year: $3,862 per household, 5% below the U.S. average. That works out to $5.4M per pizza place, 6% above the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 2,381 businesses with payroll classed as limited-service restaurants in the Tampa-St. Petersburg-Clearwater metro area in 2023, up 16.4% from 2019. That is one for every 559 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 656 one-person businesses without payroll. Since fiscal 2022, 119 SBA-backed loans worth $68M have gone to businesses classed as limited-service restaurants in the Tampa-St. Petersburg-Clearwater metro area.

Between 2020 and 2025, the population of the Tampa-St. Petersburg-Clearwater metro area grew 7.3%, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in the Tampa-St. Petersburg-Clearwater metro area is 69 (upper middle), #68 of 387 scored metro areas and #13 of 22 scored metro areas based in Florida. That puts it in the top quarter of metro areas.

How the Tampa-St. Petersburg-Clearwater metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Tampa-St. Petersburg-Clearwater, FL metro area compared with Florida and the U.S.
MeasureTampa-St. Petersburg-Clearwater metro areaFloridaU.S.
Listings per 10k households7.27.18.0
Spending per listing$5.4M$5.4M$5.1M
Households per official establishment (all limited-service restaurants)559548478
Official establishment growth, 2019–2023+16.4%+12.5%+6.1%
Population growth, 2020–2025+7.3%+8.7%+3.1%
Spending per household on food away from home$3,862$3,841$4,070
Median household income$74,392$74,568$80,734
Groundwork market score6967

Official counts and lending

Businesses

Official establishments, 2019 to 2023
2,381All limited-service restaurants · +16.4% over the period
Employees, 2023
41,528
Annual payroll, 2023
$815.4M
One-person businesses, 2023
656All limited-service restaurants with no payroll
Map listings, September 2026
954489 chain locations
Listings at the U.S. rate for this spending
1,011The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
119
Amount
$68M

SBA-backed loans to businesses classed as limited-service restaurants in the Tampa-St. Petersburg-Clearwater metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Tampa-St. Petersburg-Clearwater metro area

Population, 2025 estimate
3,418,895+7.3% since 2020
Households
1,330,303
Median age
43.2
Homes lived in by their owners
68%
Vehicles per household
1.7
Land area
2,516 sq. mi.
People per square mile
1,314
Median household income
$74,392+34.6% vs. 2015–2019, before inflation
Average household income
$105,527
Median home value
$345,100
Jobs located here
1,535,800
Daytime population
3,350,045Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Tampa-St. Petersburg-Clearwater metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

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The highest-scoring metro areas in Florida for pizza places, numbered among those based in Florida, with the Tampa-St. Petersburg-Clearwater metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL89192.7$13.9M+21.1%#2 of 387
2North Port-Bradenton-Sarasota, FL842616.7$6M+13.2%#8 of 387
3Naples-Marco Island, FL831297.8$5.6M+10.6%#10 of 387
4Cape Coral-Fort Myers, FL782276.9$5.6M+14.4%#19 of 387
5Port St. Lucie, FL761426.9$5.5M+16.0%#25 of 387
6Lakeland-Winter Haven, FL751565.4$6.5M+19.8%#27 of 387
7Pensacola-Ferry Pass-Brent, FL751206.0$6.4M+6.5%#29 of 387
8Punta Gorda, FL75576.3$5.7M+15.5%#30 of 387
9Sebastian-Vero Beach-West Vero Corridor, FL75507.1$5.4M+7.7%#31 of 387
10Palm Bay-Melbourne-Titusville, FL751867.2$5.4M+9.1%#32 of 387
13Tampa-St. Petersburg-Clearwater, FL699547.2$5.4M+7.3%#68 of 387

Other business types in the Tampa-St. Petersburg-Clearwater metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Tampa-St. Petersburg-Clearwater, FL metro area?

The Tampa-St. Petersburg-Clearwater metro area has 954 pizza places on map listings as of September 2026. 489 of them (51%) are chain locations. The listings count pizza restaurants. Official counts show 2,381 businesses with payroll classed as limited-service restaurants in 2023, up 16.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 656 one-person businesses without payroll.

How much do households in the Tampa-St. Petersburg-Clearwater, FL metro area spend on food away from home?

About $5.1B a year, or $3,862 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 954 pizza places on map listings, it comes to $5.4M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 1,330,303 households in the Tampa-St. Petersburg-Clearwater metro area and national spending patterns by income.

How does the Tampa-St. Petersburg-Clearwater, FL metro area compare with the U.S. for pizza places?

The Tampa-St. Petersburg-Clearwater metro area has 7.2 pizza places per 10,000 households, 10% below the U.S. rate of 8.0. Spending per pizza place is $5.4M, 6% above the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Tampa-St. Petersburg-Clearwater metro area would have about 1,011, against 954 on map listings. There is one business with payroll in the industry for every 559 households, against one for every 478 across the U.S. The official count rose 16.4% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Tampa-St. Petersburg-Clearwater, FL metro area growing?

Population estimates put the Tampa-St. Petersburg-Clearwater metro area at 3,418,895 people in 2025, up 7.3% since 2020, faster than the U.S. (+3.1%). It has 1,330,303 households. The median household income in the Tampa-St. Petersburg-Clearwater metro area is $74,392 a year, 8% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tampa-St. Petersburg-Clearwater metro area scores 69 for pizza places (upper middle), #68 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Tampa-St. Petersburg-Clearwater metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Tampa-St. Petersburg-Clearwater metro area

Screening a site or an acquisition in the Tampa-St. Petersburg-Clearwater metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Tampa-St. Petersburg-Clearwater metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.