Food and drink · Metro area · South Carolina
Pizza places in the Hilton Head Island-Bluffton-Port Royal, SC metro area
How the Hilton Head Island-Bluffton-Port Royal, SC metro area compares with other metro areas and the U.S. for pizza places: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #47 of 387 scored metro areas
#1 of 8 scored metro areas based in South Carolina
- Listings
- 77
- 40 chain locations (52%)
- Official establishments
- 167
- All limited-service restaurants · +8.4% since 2019
- Household spending a year
- $393.1M
- On food away from home · $4,118 a household
- Spending per listing
- $5.1M
- In line with the U.S.
- Listings per 10k households
- 8.1
- In line with the U.S.
- Population, 2025
- 242,966
- +12.0% since 2020
See the pizza places around any address in the Hilton Head Island-Bluffton-Port Royal metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 77 pizza places in the Hilton Head Island-Bluffton-Port Royal metro area. Chain locations make up 52% of them, against 58% across the U.S. Per 10,000 households, that is 8.1, in line with the U.S. rate of 8.0.
At $4,118 per household (in line with the U.S. average), households in the Hilton Head Island-Bluffton-Port Royal metro area spend about $393.1M a year on food away from home. Spread across 77 pizza places, that is $5.1M per pizza place, in line with the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.
Official counts show 167 businesses with payroll classed as limited-service restaurants in the Hilton Head Island-Bluffton-Port Royal metro area in 2023, up 8.4% from 2019. That is one for every 572 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 36 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $3.4M have gone to businesses classed as limited-service restaurants in the Hilton Head Island-Bluffton-Port Royal metro area.
Between 2020 and 2025, the population of the Hilton Head Island-Bluffton-Port Royal metro area grew 12.0%, faster than the U.S. (+3.1%). The Groundwork market score for pizza places in the Hilton Head Island-Bluffton-Port Royal metro area is 73 (upper middle), #47 of 387 scored metro areas and #1 of 8 scored metro areas based in South Carolina. That puts it in the top quarter of metro areas.
How the Hilton Head Island-Bluffton-Port Royal metro area compares
The same measures for South Carolina and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hilton Head Island-Bluffton-Port Royal metro area | South Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 7.6 | 8.0 |
| Spending per listing | $5.1M | $4.8M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 572 | 501 | 478 |
| Official establishment growth, 2019–2023 | +8.4% | +10.9% | +6.1% |
| Population growth, 2020–2025 | +12.0% | +8.5% | +3.1% |
| Spending per household on food away from home | $4,118 | $3,660 | $4,070 |
| Median household income | $83,304 | $69,324 | $80,734 |
| Groundwork market score | 73 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 167All limited-service restaurants · +8.4% over the period
- Employees, 2023
- 2,661
- Annual payroll, 2023
- $55.8M
- One-person businesses, 2023
- 36All limited-service restaurants with no payroll
- Map listings, September 2026
- 7740 chain locations
- Listings at the U.S. rate for this spending
- 77The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $3.4M
SBA-backed loans to businesses classed as limited-service restaurants in the Hilton Head Island-Bluffton-Port Royal metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Hilton Head Island-Bluffton-Port Royal metro area
- Population, 2025 estimate
- 242,966+12.0% since 2020
- Households
- 95,451
- Median age
- 47.2
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.8
- Land area
- 1,231 sq. mi.
- People per square mile
- 185
- Median household income
- $83,304+28.2% vs. 2015–2019, before inflation
- Average household income
- $120,028
- Median home value
- $439,500
- Jobs located here
- 79,620
- Daytime population
- 225,611Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hilton Head Island-Bluffton-Port Royal metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across South Carolina
Every South Carolina market ranked →The highest-scoring metro areas in South Carolina for pizza places, numbered among those based in South Carolina (a market based in another state is listed without a number), with the Hilton Head Island-Bluffton-Port Royal metro area marked.
Top metro areas in South Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Charlotte-Concord-Gastonia, NC-SC | 73 | 739 | 6.9 | $6M | +10.1% | #45 of 387 |
| 1Hilton Head Island-Bluffton-Port Royal, SC | 73 | 77 | 8.1 | $5.1M | +12.0% | #47 of 387 |
| 2Charleston-North Charleston, SC | 71 | 246 | 7.3 | $5.6M | +10.7% | #56 of 387 |
| 3Spartanburg, SC | 63 | 89 | 6.2 | $5.6M | +14.3% | #101 of 387 |
| 4Columbia, SC | 61 | 213 | 6.3 | $5.8M | +6.0% | #110 of 387 |
| Augusta-Richmond County, GA-SC | 52 | 155 | 6.7 | $5.5M | +4.7% | #175 of 387 |
| 5Greenville-Anderson-Greer, SC | 46 | 312 | 8.1 | $4.5M | +9.0% | #229 of 387 |
| 6Sumter, SC | 40 | 28 | 6.8 | $4.8M | −0.3% | #267 of 387 |
| 7Florence, SC | 29 | 52 | 6.6 | $4.9M | +0.9% | #340 of 387 |
| 8Myrtle Beach-Conway-North Myrtle Beach, SC | 28 | 198 | 12.5 | $2.8M | +20.9% | #350 of 387 |
Other business types in the Hilton Head Island-Bluffton-Port Royal metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Hilton Head Island-Bluffton-Port Royal, SC metro area?
The Hilton Head Island-Bluffton-Port Royal metro area has 77 pizza places on map listings as of September 2026. 40 of them (52%) are chain locations. The listings count pizza restaurants. Official counts show 167 businesses with payroll classed as limited-service restaurants in 2023, up 8.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 36 one-person businesses without payroll.
How much do households in the Hilton Head Island-Bluffton-Port Royal, SC metro area spend on food away from home?
About $393.1M a year, or $4,118 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 77 pizza places on map listings, it comes to $5.1M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 95,451 households in the Hilton Head Island-Bluffton-Port Royal metro area and national spending patterns by income.
How does the Hilton Head Island-Bluffton-Port Royal, SC metro area compare with the U.S. for pizza places?
The Hilton Head Island-Bluffton-Port Royal metro area has 8.1 pizza places per 10,000 households, in line with the U.S. rate of 8.0. Spending per pizza place is $5.1M, in line with the U.S. figure of $5.1M. The count on map listings matches the U.S. ratio of pizza places to household spending. There is one business with payroll in the industry for every 572 households, against one for every 478 across the U.S. The official count rose 8.4% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Hilton Head Island-Bluffton-Port Royal, SC metro area growing?
Population estimates put the Hilton Head Island-Bluffton-Port Royal metro area at 242,966 people in 2025, up 12.0% since 2020, faster than the U.S. (+3.1%). It has 95,451 households. The median household income in the Hilton Head Island-Bluffton-Port Royal metro area is $83,304 a year, 3% above the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hilton Head Island-Bluffton-Port Royal metro area scores 73 for pizza places (upper middle), #47 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hilton Head Island-Bluffton-Port Royal metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Hilton Head Island-Bluffton-Port Royal metro area
Screening a site or an acquisition in the Hilton Head Island-Bluffton-Port Royal metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hilton Head Island-Bluffton-Port Royal metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.