Pets · County · Oklahoma
Pet businesses in Nowata County, OK
How Nowata County, OK compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2.8M
- On pets · $761 a household
- Spending per listing
- $401K
- 54% below the U.S.
- Listings per 10k households
- 19.0
- 83% above the U.S.
- Population, 2025
- 9,522
- +2.1% since 2020
See the pet businesses around any address in Nowata County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nowata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $761 per household (16% below the U.S. average), households in Nowata County spend about $2.8M a year on pets. That works out to $401K per business, 54% below the U.S. figure of $878K.
Nowata County has 7 pet businesses on map listings as of September 2026. None of them are chain locations, against 17% across the U.S. That is 19.0 per 10,000 households, 83% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Nowata County was 4 in 2023. That is one for every 922 households, against one for every 1,852 across the U.S. Official counts also show 7 one-person businesses without payroll.
Population estimates show Nowata County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.
How Nowata County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nowata County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.0 | 12.6 | 10.4 |
| Spending per listing | $401K | $660K | $878K |
| Households per official establishment | 922 | 1,689 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +11.4% |
| Population growth, 2020–2025 | +2.1% | +4.0% | +3.1% |
| Spending per household on pets | $761 | $832 | $909 |
| Median household income | $54,333 | $65,039 | $80,734 |
| Groundwork market score | Not scored | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 27
- Annual payroll, 2023
- $555K
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Nowata County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nowata County
- Population, 2025 estimate
- 9,522+2.1% since 2020
- Households
- 3,686
- Median age
- 41.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 566 sq. mi.
- People per square mile
- 17
- Median household income
- $54,333
- Average household income
- $76,254
- Median home value
- $137,800
- Jobs located here
- 2,029
- Daytime population
- 7,663Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nowata County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Nowata County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for pet businesses, numbered among those based in Oklahoma, with Nowata County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 91 | 27 | 8.6 | $1.1M | +14.6% | #4 of 2,200 |
| 2Rogers County, OK | 81 | 36 | 9.8 | $943K | +7.1% | #63 of 2,200 |
| 3Canadian County, OK | 79 | 63 | 10.8 | $892K | +20.4% | #93 of 2,200 |
| 4Osage County, OK | 72 | 13 | 7.5 | $1.1M | +2.2% | #219 of 2,200 |
| 5Creek County, OK | 68 | 30 | 10.6 | $758K | +4.4% | #368 of 2,200 |
| 6Tulsa County, OK | 57 | 320 | 11.7 | $745K | +4.2% | #779 of 2,200 |
| 7Carter County, OK | 57 | 25 | 13.1 | $605K | +1.8% | #797 of 2,200 |
| 8Cleveland County, OK | 56 | 142 | 12.2 | $739K | +2.6% | #830 of 2,200 |
| 9Grady County, OK | 56 | 31 | 15.0 | $590K | +7.7% | #842 of 2,200 |
| 10Bryan County, OK | 55 | 30 | 16.3 | $467K | +10.9% | #885 of 2,200 |
| Nowata County, OK | Not scored | 7 | 19.0 | $401K | +2.1% |
Other business types in Nowata County
None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Nowata County, OK?
Map listings as of September 2026 show 7 pet businesses in Nowata County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 7 one-person businesses have no payroll, by official counts.
How much do households in Nowata County, OK spend on pets?
About $2.8M a year, or $761 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 7 pet businesses on map listings, it comes to $401K per business. It is estimated from the incomes of the 3,686 households in Nowata County and national spending patterns by income.
How does Nowata County, OK compare with the U.S. for pet businesses?
Nowata County has 19.0 pet businesses per 10,000 households, 83% above the U.S. rate of 10.4. Spending per business is $401K, 54% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Nowata County would have about 3, against 7 on map listings. There is one business with payroll in the industry for every 922 households, against one for every 1,852 across the U.S.
How fast is Nowata County, OK growing?
Population estimates put Nowata County at 9,522 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 3,686 households. Median household income in Nowata County is $54,333, 33% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nowata County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Nowata County
Screening a site or an acquisition in Nowata County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nowata County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.