Groundwork

Pets · County · Oklahoma

Pet businesses in Pontotoc County, OK

How Pontotoc County, OK compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #1,391 of 2,200 scored counties
#21 of 52 scored counties in Oklahoma

Listings
18
4 chain locations (22%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$11.9M
On pets · $789 a household
Spending per listing
$663K
25% below the U.S.
Listings per 10k households
11.9
14% above the U.S.
Population, 2025
38,528
+1.2% since 2020

See the pet businesses around any address in Pontotoc County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Pontotoc County spend about $11.9M a year on pets, or $789 per household, 13% below the U.S. average. Spread across 18 pet businesses, that is $663K per business, 25% below the U.S. figure of $878K.

Pontotoc County has 18 pet businesses on map listings as of September 2026. Chain locations make up 22% of them, against 17% across the U.S. That comes to 11.9 for every 10,000 households, 14% above the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Pontotoc County was 9 in 2023. That is one for every 1,682 households, against one for every 1,852 across the U.S. Official counts list 17 one-person businesses without payroll.

Between 2020 and 2025, the population of Pontotoc County grew 1.2%, slower than the U.S. (+3.1%). Pontotoc County scores 43 (lower middle) on the Groundwork market score for pet businesses, ranking #1,391 of 2,200 scored counties and #21 of 52 scored counties in Oklahoma.

How Pontotoc County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Pontotoc County, OK compared with Oklahoma and the U.S.
MeasurePontotoc CountyOklahomaU.S.
Listings per 10k households11.912.610.4
Spending per listing$663K$660K$878K
Households per official establishment1,6821,6891,852
Official establishment growth, 2019–2023n/a+9.0%+11.4%
Population growth, 2020–2025+1.2%+4.0%+3.1%
Spending per household on pets$789$832$909
Median household income$63,017$65,039$80,734
Groundwork market score4337

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 9
Employees, 2023
62
Annual payroll, 2023
$2M
One-person businesses, 2023
17Businesses with no payroll
Map listings, September 2026
184 chain locations
Listings at the U.S. rate for this spending
14The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Pontotoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Pontotoc County

Population, 2025 estimate
38,528+1.2% since 2020
Households
15,134
Median age
38.1
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
720 sq. mi.
People per square mile
53
Median household income
$63,017+25.1% vs. 2015–2019, before inflation
Average household income
$80,010
Median home value
$175,400
Jobs located here
20,048
Daytime population
41,723Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Pontotoc County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for pet businesses, numbered among those based in Oklahoma, with Pontotoc County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wagoner County, OK91278.6$1.1M+14.6%#4 of 2,200
2Rogers County, OK81369.8$943K+7.1%#63 of 2,200
3Canadian County, OK796310.8$892K+20.4%#93 of 2,200
4Osage County, OK72137.5$1.1M+2.2%#219 of 2,200
5Creek County, OK683010.6$758K+4.4%#368 of 2,200
6Tulsa County, OK5732011.7$745K+4.2%#779 of 2,200
7Carter County, OK572513.1$605K+1.8%#797 of 2,200
8Cleveland County, OK5614212.2$739K+2.6%#830 of 2,200
9Grady County, OK563115.0$590K+7.7%#842 of 2,200
10Bryan County, OK553016.3$467K+10.9%#885 of 2,200
21Pontotoc County, OK431811.9$663K+1.2%#1,391 of 2,200

Other business types in Pontotoc County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Pontotoc County, OK?

Map listings as of September 2026 show 18 pet businesses in Pontotoc County. 4 of them (22%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 9 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 17 one-person businesses without payroll.

How much do households in Pontotoc County, OK spend on pets?

About $11.9M a year, or $789 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 18 pet businesses on map listings, it comes to $663K per business. It is estimated from the incomes of the 15,134 households in Pontotoc County and national spending patterns by income.

How does Pontotoc County, OK compare with the U.S. for pet businesses?

Pontotoc County has 11.9 pet businesses per 10,000 households, 14% above the U.S. rate of 10.4. Spending per business is $663K, 25% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Pontotoc County would have about 14, against 18 on map listings. There is one business with payroll in the industry for every 1,682 households, against one for every 1,852 across the U.S.

How fast is Pontotoc County, OK growing?

Population estimates put Pontotoc County at 38,528 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 15,134 households. Median household income in Pontotoc County is $63,017, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pontotoc County scores 43 for pet businesses (lower middle), #1,391 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Pontotoc County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Pontotoc County

Screening a site or an acquisition in Pontotoc County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.