Pets · Metro area · Oklahoma
Pet businesses in the Lawton, OK metro area
The pet businesses in the Lawton, OK metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #353 of 387 scored metro areas
#4 of 4 scored metro areas based in Oklahoma
- Listings
- 54
- 8 chain locations (15%)
- Official establishments
- 29
- 0.0% since 2019
- Household spending a year
- $36.4M
- On pets · $776 a household
- Spending per listing
- $674K
- 23% below the U.S.
- Listings per 10k households
- 11.5
- 11% above the U.S.
- Population, 2025
- 127,590
- +0.7% since 2020
See the pet businesses around any address in the Lawton metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lawton metro area scores 26 (lower middle) on the Groundwork market score for pet businesses, ranking #353 of 387 scored metro areas and #4 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
Households in the Lawton metro area spend about $36.4M a year on pets, or $776 per household, 15% below the U.S. average. Spread across 54 pet businesses, that is $674K per business, 23% below the U.S. figure of $878K.
The Lawton metro area has 54 pet businesses on map listings as of September 2026. Chain locations make up 15% of them, against 17% across the U.S. Per 10,000 households, that is 11.5, 11% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Lawton metro area was 29 in 2023, unchanged from 2019. That is one for every 1,619 households, against one for every 1,852 across the U.S. Population estimates put the population change in the Lawton metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How the Lawton metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawton metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 12.6 | 10.4 |
| Spending per listing | $674K | $660K | $878K |
| Households per official establishment | 1,619 | 1,689 | 1,852 |
| Official establishment growth, 2019–2023 | 0.0% | +9.0% | +11.4% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on pets | $776 | $832 | $909 |
| Median household income | $60,665 | $65,039 | $80,734 |
| Groundwork market score | 26 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 290.0% over the period
- Employees, 2023
- 256
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- 42Businesses with no payroll
- Map listings, September 2026
- 548 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Lawton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lawton metro area
- Population, 2025 estimate
- 127,590+0.7% since 2020
- Households
- 46,938
- Median age
- 36.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,702 sq. mi.
- People per square mile
- 75
- Median household income
- $60,665+16.5% vs. 2015–2019, before inflation
- Average household income
- $78,396
- Median home value
- $161,000
- Jobs located here
- 38,111
- Daytime population
- 121,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for pet businesses, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Lawton metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tulsa, OK | 53 | 461 | 11.3 | $767K | +5.1% | #174 of 387 |
| 2Oklahoma City, OK | 44 | 710 | 12.4 | $711K | +5.8% | #245 of 387 |
| Fort Smith, AR-OK | 41 | 105 | 11.5 | $668K | +3.1% | #269 of 387 |
| 3Enid, OK | 37 | 23 | 9.6 | $848K | −1.5% | #290 of 387 |
| 4Lawton, OK | 26 | 54 | 11.5 | $674K | +0.7% | #353 of 387 |
Other business types in the Lawton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses26
- Veterinarians18
- Pet grooming and boarding40
- Pet stores33
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Lawton, OK metro area?
Map listings as of September 2026 show 54 pet businesses in the Lawton metro area. 8 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 29 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, unchanged from 2019. Another 42 one-person businesses have no payroll, by official counts.
How much do households in the Lawton, OK metro area spend on pets?
About $36.4M a year, or $776 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 54 pet businesses on map listings, it comes to $674K per business. It is estimated from the incomes of the 46,938 households in the Lawton metro area and national spending patterns by income.
How does the Lawton, OK metro area compare with the U.S. for pet businesses?
The Lawton metro area has 11.5 pet businesses per 10,000 households, 11% above the U.S. rate of 10.4. Spending per business is $674K, 23% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Lawton metro area would have about 42, against 54 on map listings. There is one business with payroll in the industry for every 1,619 households, against one for every 1,852 across the U.S. The official count held level from 2019 to 2023, against +11.4% for the U.S.
How fast is the Lawton, OK metro area growing?
Population estimates put the Lawton metro area at 127,590 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 46,938 households. Median household income in the Lawton metro area is $60,665, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawton metro area scores 26 for pet businesses (lower middle), #353 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawton metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Lawton metro area
Screening a site or an acquisition in the Lawton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.