Pets · Small-town market · Oklahoma
Pet businesses in the Ponca City, OK area
How the Ponca City, OK area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #162 of 527 scored small-town markets
#3 of 17 scored small-town markets based in Oklahoma
- Listings
- 19
- 4 chain locations (21%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $12.9M
- On pets · $768 a household
- Spending per listing
- $678K
- 23% below the U.S.
- Listings per 10k households
- 11.3
- 9% above the U.S.
- Population, 2025
- 43,490
- −0.3% since 2020
See the pet businesses around any address in the Ponca City area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $768 per household (16% below the U.S. average), households in the Ponca City area spend about $12.9M a year on pets. That works out to $678K per business, 23% below the U.S. figure of $878K.
There are 19 pet businesses on map listings in the Ponca City area as of September 2026. Chain locations make up 21% of them, against 17% across the U.S. That is 11.3 per 10,000 households, 9% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Ponca City area was 5 in 2023. That is one for every 3,355 households, against one for every 1,852 across the U.S. Another 20 one-person businesses have no payroll, by official counts.
Population estimates show the Ponca City area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The Ponca City area scores 58 (upper middle) on the Groundwork market score for pet businesses, ranking #162 of 527 scored small-town markets and #3 of 17 scored small-town markets based in Oklahoma.
How the Ponca City area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ponca City area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.3 | 12.6 | 10.4 |
| Spending per listing | $678K | $660K | $878K |
| Households per official establishment | 3,355 | 1,689 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +11.4% |
| Population growth, 2020–2025 | −0.3% | +4.0% | +3.1% |
| Spending per household on pets | $768 | $832 | $909 |
| Median household income | $58,423 | $65,039 | $80,734 |
| Groundwork market score | 58 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 45
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 194 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Ponca City area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ponca City area
- Population, 2025 estimate
- 43,490−0.3% since 2020
- Households
- 16,776
- Median age
- 39.1
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.9
- Land area
- 920 sq. mi.
- People per square mile
- 47
- Median household income
- $58,423+24.8% vs. 2015–2019, before inflation
- Average household income
- $77,308
- Median home value
- $124,700
- Jobs located here
- 15,500
- Daytime population
- 42,294Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ponca City area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for pet businesses, numbered among those based in Oklahoma, with the Ponca City area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ardmore, OK | 64 | 25 | 13.1 | $605K | +1.8% | #105 of 527 |
| 2Duncan, OK | 59 | 22 | 12.5 | $635K | +3.4% | #155 of 527 |
| 3Ponca City, OK | 58 | 19 | 11.3 | $678K | −0.3% | #162 of 527 |
| 4Durant, OK | 58 | 30 | 16.3 | $467K | +10.9% | #168 of 527 |
| 5Altus, OK | 56 | 12 | 12.3 | $652K | +0.1% | #197 of 527 |
| 6McAlester, OK | 51 | 19 | 10.6 | $693K | −1.1% | #268 of 527 |
| 7Ada, OK | 50 | 18 | 11.9 | $663K | +1.2% | #278 of 527 |
| 8Tahlequah, OK | 49 | 28 | 15.0 | $495K | +4.5% | #297 of 527 |
| 9Muskogee, OK | 48 | 34 | 13.2 | $541K | +0.7% | #310 of 527 |
| 10Shawnee, OK | 45 | 44 | 16.3 | $472K | +3.5% | #342 of 527 |
Other business types in the Ponca City area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses58
- Veterinarians41
- Pet grooming and boarding42
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Ponca City, OK area?
As of September 2026, map listings count 19 pet businesses in the Ponca City area. 4 of them (21%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 5 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 20 one-person businesses without payroll.
How much do households in the Ponca City, OK area spend on pets?
About $12.9M a year, or $768 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 19 pet businesses on map listings, it comes to $678K per business. It is estimated from the incomes of the 16,776 households in the Ponca City area and national spending patterns by income.
How does the Ponca City, OK area compare with the U.S. for pet businesses?
The Ponca City area has 11.3 pet businesses per 10,000 households, 9% above the U.S. rate of 10.4. Spending per business is $678K, 23% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Ponca City area would have about 15, against 19 on map listings. There is one business with payroll in the industry for every 3,355 households, against one for every 1,852 across the U.S.
How fast is the Ponca City, OK area growing?
Population estimates put the Ponca City area at 43,490 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 16,776 households. Median household income in the Ponca City area is $58,423, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ponca City area scores 58 for pet businesses (upper middle), #162 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ponca City area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Ponca City area
Screening a site or an acquisition in the Ponca City area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ponca City area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.