Groundwork

Pets · Metro area · Oklahoma

Pet businesses in the Enid, OK metro area

How the Enid, OK metro area compares with other metro areas and the U.S. for pet businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #290 of 387 scored metro areas
#3 of 4 scored metro areas based in Oklahoma

Listings
23
5 chain locations (22%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$19.5M
On pets · $816 a household
Spending per listing
$848K
3% below the U.S.
Listings per 10k households
9.6
8% below the U.S.
Population, 2025
61,779
−1.5% since 2020

See the pet businesses around any address in the Enid metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in the Enid metro area comes to about $19.5M a year: $816 per household, 10% below the U.S. average. That works out to $848K per business, 3% below the U.S. figure of $878K.

There are 23 pet businesses on map listings in the Enid metro area as of September 2026. Of those, 5 are chain locations, or 22%, against 17% across the U.S. Per 10,000 households, that is 9.6, 8% below the U.S. rate of 10.4.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Enid metro area was 15 in 2023. That is one for every 1,593 households, against one for every 1,852 across the U.S. Official counts list 29 one-person businesses without payroll.

Between 2020 and 2025, the population of the Enid metro area declined 1.5%, against +3.1% for the U.S. For pet businesses, the Enid metro area has a Groundwork market score of 37 (lower middle): #290 of 387 scored metro areas and #3 of 4 scored metro areas based in Oklahoma.

How the Enid metro area compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Enid, OK metro area compared with Oklahoma and the U.S.
MeasureEnid metro areaOklahomaU.S.
Listings per 10k households9.612.610.4
Spending per listing$848K$660K$878K
Households per official establishment1,5931,6891,852
Official establishment growth, 2019–2023n/a+9.0%+11.4%
Population growth, 2020–2025−1.5%+4.0%+3.1%
Spending per household on pets$816$832$909
Median household income$66,182$65,039$80,734
Groundwork market score3737

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15
Employees, 2023
118
Annual payroll, 2023
$4.4M
One-person businesses, 2023
29Businesses with no payroll
Map listings, September 2026
235 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Enid metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Enid metro area

Population, 2025 estimate
61,779−1.5% since 2020
Households
23,893
Median age
37.4
Homes lived in by their owners
66%
Vehicles per household
1.9
Land area
1,059 sq. mi.
People per square mile
59
Median household income
$66,182+22.6% vs. 2015–2019, before inflation
Average household income
$83,573
Median home value
$160,100
Jobs located here
22,644
Daytime population
60,313Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Enid metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Oklahoma

Every Oklahoma market ranked →

The highest-scoring metro areas in Oklahoma for pet businesses, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Enid metro area marked.

Top metro areas in Oklahoma

Metro areas in Oklahoma ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Tulsa, OK5346111.3$767K+5.1%#174 of 387
2Oklahoma City, OK4471012.4$711K+5.8%#245 of 387
Fort Smith, AR-OK4110511.5$668K+3.1%#269 of 387
3Enid, OK37239.6$848K−1.5%#290 of 387
4Lawton, OK265411.5$674K+0.7%#353 of 387

Other business types in the Enid metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Enid, OK metro area?

As of September 2026, map listings count 23 pet businesses in the Enid metro area. 5 of them (22%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 15 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 29 one-person businesses without payroll.

How much do households in the Enid, OK metro area spend on pets?

About $19.5M a year, or $816 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 23 pet businesses on map listings, it comes to $848K per business. It is estimated from the incomes of the 23,893 households in the Enid metro area and national spending patterns by income.

How does the Enid, OK metro area compare with the U.S. for pet businesses?

The Enid metro area has 9.6 pet businesses per 10,000 households, 8% below the U.S. rate of 10.4. Spending per business is $848K, 3% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Enid metro area would have about 22, against 23 on map listings. There is one business with payroll in the industry for every 1,593 households, against one for every 1,852 across the U.S.

How fast is the Enid, OK metro area growing?

Population estimates put the Enid metro area at 61,779 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 23,893 households. Median household income in the Enid metro area is $66,182, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Enid metro area scores 37 for pet businesses (lower middle), #290 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Enid metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Enid metro area

Screening a site or an acquisition in the Enid metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Enid metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.