Pets · Small-town market · Oklahoma
Pet businesses in the Altus, OK area
The pet businesses in the Altus, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #197 of 527 scored small-town markets
#5 of 17 scored small-town markets based in Oklahoma
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $7.8M
- On pets · $801 a household
- Spending per listing
- $652K
- 26% below the U.S.
- Listings per 10k households
- 12.3
- 18% above the U.S.
- Population, 2025
- 24,764
- +0.1% since 2020
See the pet businesses around any address in the Altus area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 pet businesses in the Altus area. One of them (8%) is a chain location, against 17% across the U.S. Per 10,000 households, that is 12.3, 18% above the U.S. rate of 10.4.
At $801 per household (12% below the U.S. average), households in the Altus area spend about $7.8M a year on pets. That is about $652K of household spending for each business on map listings, 26% below the U.S. figure of $878K.
Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in the Altus area in 2023. That is one for every 2,444 households, against one for every 1,852 across the U.S. Official counts also show 13 one-person businesses without payroll.
Population estimates put the population change in the Altus area from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). The Groundwork market score for pet businesses in the Altus area is 56 (upper middle), #197 of 527 scored small-town markets and #5 of 17 scored small-town markets based in Oklahoma.
How the Altus area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Altus area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 12.6 | 10.4 |
| Spending per listing | $652K | $660K | $878K |
| Households per official establishment | 2,444 | 1,689 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +11.4% |
| Population growth, 2020–2025 | +0.1% | +4.0% | +3.1% |
| Spending per household on pets | $801 | $832 | $909 |
| Median household income | $62,799 | $65,039 | $80,734 |
| Groundwork market score | 56 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 28
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Altus area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Altus area
- Population, 2025 estimate
- 24,764+0.1% since 2020
- Households
- 9,775
- Median age
- 37.4
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.9
- Land area
- 803 sq. mi.
- People per square mile
- 31
- Median household income
- $62,799+26.4% vs. 2015–2019, before inflation
- Average household income
- $80,958
- Median home value
- $158,400
- Jobs located here
- 8,018
- Daytime population
- 24,259Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Altus area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for pet businesses, numbered among those based in Oklahoma, with the Altus area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ardmore, OK | 64 | 25 | 13.1 | $605K | +1.8% | #105 of 527 |
| 2Duncan, OK | 59 | 22 | 12.5 | $635K | +3.4% | #155 of 527 |
| 3Ponca City, OK | 58 | 19 | 11.3 | $678K | −0.3% | #162 of 527 |
| 4Durant, OK | 58 | 30 | 16.3 | $467K | +10.9% | #168 of 527 |
| 5Altus, OK | 56 | 12 | 12.3 | $652K | +0.1% | #197 of 527 |
| 6McAlester, OK | 51 | 19 | 10.6 | $693K | −1.1% | #268 of 527 |
| 7Ada, OK | 50 | 18 | 11.9 | $663K | +1.2% | #278 of 527 |
| 8Tahlequah, OK | 49 | 28 | 15.0 | $495K | +4.5% | #297 of 527 |
| 9Muskogee, OK | 48 | 34 | 13.2 | $541K | +0.7% | #310 of 527 |
| 10Shawnee, OK | 45 | 44 | 16.3 | $472K | +3.5% | #342 of 527 |
Other business types in the Altus area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses56
- Veterinarians
- Pet grooming and boarding36
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Altus, OK area?
The Altus area has 12 pet businesses on map listings as of September 2026. One of them (8%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 4 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 13 one-person businesses have no payroll, by official counts.
How much do households in the Altus, OK area spend on pets?
About $7.8M a year, or $801 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 12 pet businesses on map listings, it comes to $652K per business. It is estimated from the incomes of the 9,775 households in the Altus area and national spending patterns by income.
How does the Altus, OK area compare with the U.S. for pet businesses?
The Altus area has 12.3 pet businesses per 10,000 households, 18% above the U.S. rate of 10.4. Spending per business is $652K, 26% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Altus area would have about 9, against 12 on map listings. There is one business with payroll in the industry for every 2,444 households, against one for every 1,852 across the U.S.
How fast is the Altus, OK area growing?
Population estimates put the Altus area at 24,764 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 9,775 households. The median household income in the Altus area is $62,799 a year, 22% below the U.S. median of $80,734. That rose 26.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Altus area scores 56 for pet businesses (upper middle), #197 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Altus area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Altus area
Screening a site or an acquisition in the Altus area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Altus area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.