Pets · County · Oklahoma
Pet businesses in Marshall County, OK
The pet businesses in Marshall County, OK, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $4.5M
- On pets · $759 a household
- Spending per listing
- $2.3M
- Too few listings to compare
- Listings per 10k households
- 3.3
- Too few listings to compare
- Population, 2025
- 16,255
- +6.0% since 2020
See the pet businesses around any address in Marshall County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $759 per household (17% below the U.S. average), households in Marshall County spend about $4.5M a year on pets. That works out to $2.3M per business.
There are 2 pet businesses on map listings in Marshall County as of September 2026. That is 3.3 per 10,000 households.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in Marshall County, since they leave out counts under 3.
Between 2020 and 2025, the population of Marshall County grew 6.0%, faster than the U.S. (+3.1%). With 2 pet businesses on map listings, Marshall County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Marshall County compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Marshall County | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.3 | 12.6 | 10.4 |
| Spending per listing | $2.3M | $660K | $878K |
| Households per official establishment | n/a | 1,689 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +11.4% |
| Population growth, 2020–2025 | +6.0% | +4.0% | +3.1% |
| Spending per household on pets | $759 | $832 | $909 |
| Median household income | $57,245 | $65,039 | $80,734 |
| Groundwork market score | Not scored | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Marshall County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Marshall County
- Population, 2025 estimate
- 16,255+6.0% since 2020
- Households
- 5,982
- Median age
- 44.1
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 372 sq. mi.
- People per square mile
- 43
- Median household income
- $57,245+25.1% vs. 2015–2019, before inflation
- Average household income
- $74,592
- Median home value
- $164,500
- Jobs located here
- 4,515
- Daytime population
- 13,675Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marshall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Oklahoma
Every Oklahoma market ranked →The highest-scoring counties in Oklahoma for pet businesses, numbered among those based in Oklahoma, with Marshall County marked.
Top counties in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wagoner County, OK | 91 | 27 | 8.6 | $1.1M | +14.6% | #4 of 2,200 |
| 2Rogers County, OK | 81 | 36 | 9.8 | $943K | +7.1% | #63 of 2,200 |
| 3Canadian County, OK | 79 | 63 | 10.8 | $892K | +20.4% | #93 of 2,200 |
| 4Osage County, OK | 72 | 13 | 7.5 | $1.1M | +2.2% | #219 of 2,200 |
| 5Creek County, OK | 68 | 30 | 10.6 | $758K | +4.4% | #368 of 2,200 |
| 6Tulsa County, OK | 57 | 320 | 11.7 | $745K | +4.2% | #779 of 2,200 |
| 7Carter County, OK | 57 | 25 | 13.1 | $605K | +1.8% | #797 of 2,200 |
| 8Cleveland County, OK | 56 | 142 | 12.2 | $739K | +2.6% | #830 of 2,200 |
| 9Grady County, OK | 56 | 31 | 15.0 | $590K | +7.7% | #842 of 2,200 |
| 10Bryan County, OK | 55 | 30 | 16.3 | $467K | +10.9% | #885 of 2,200 |
| Marshall County, OK | Not scored | 2 | 3.3 | $2.3M | +6.0% |
Other business types in Marshall County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Marshall County, OK?
As of September 2026, map listings count 2 pet businesses in Marshall County. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Marshall County: counts under 3 are left out.
How much do households in Marshall County, OK spend on pets?
About $4.5M a year, or $759 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 2 pet businesses on map listings, it comes to $2.3M per business. It is estimated from the incomes of the 5,982 households in Marshall County and national spending patterns by income.
How does Marshall County, OK compare with the U.S. for pet businesses?
Marshall County has 2 pet businesses on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of pet businesses to household spending, Marshall County would have about 5, against 2 on map listings.
How fast is Marshall County, OK growing?
Population estimates put Marshall County at 16,255 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 5,982 households. Median household income in Marshall County is $57,245, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Marshall County has no market score for pet businesses: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marshall County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Marshall County
Screening a site or an acquisition in Marshall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marshall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.