Groundwork

Pets · County · Oklahoma

Pet businesses in Murray County, OK

Competitor counts, household spending and official business counts for pet businesses in Murray County, OK, set against other counties and the U.S.

Groundwork market score · out of 100

Score 28 out of 100: Lower middle

Ranked #1,937 of 2,200 scored counties
#44 of 52 scored counties in Oklahoma

Listings
9
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4.1M
On pets · $818 a household
Spending per listing
$451K
49% below the U.S.
Listings per 10k households
18.2
75% above the U.S.
Population, 2025
13,805
−0.5% since 2020

See the pet businesses around any address in Murray County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Murray County scores 28 (lower middle) on the Groundwork market score for pet businesses, ranking #1,937 of 2,200 scored counties and #44 of 52 scored counties in Oklahoma. That puts it in the bottom quarter of counties.

At $818 per household (10% below the U.S. average), households in Murray County spend about $4.1M a year on pets. That is about $451K of household spending for each business on map listings, 49% below the U.S. figure of $878K.

There are 9 pet businesses on map listings in Murray County as of September 2026. None of them are chain locations, against 17% across the U.S. Per 10,000 households, that is 18.2, 75% above the U.S. rate of 10.4.

Official counts don’t publish a figure for pet care, veterinarians and pet stores in Murray County, since they leave out counts under 3. Between 2020 and 2025, the population of Murray County declined 0.5%, against +3.1% for the U.S.

How Murray County compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Murray County, OK compared with Oklahoma and the U.S.
MeasureMurray CountyOklahomaU.S.
Listings per 10k households18.212.610.4
Spending per listing$451K$660K$878K
Households per official establishmentn/a1,6891,852
Official establishment growth, 2019–2023n/a+9.0%+11.4%
Population growth, 2020–2025−0.5%+4.0%+3.1%
Spending per household on pets$818$832$909
Median household income$66,322$65,039$80,734
Groundwork market score2837

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
6Businesses with no payroll
Map listings, September 2026
90 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Murray County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Murray County

Population, 2025 estimate
13,805−0.5% since 2020
Households
4,956
Median age
40.8
Homes lived in by their owners
72%
Vehicles per household
2.1
Land area
416 sq. mi.
People per square mile
33
Median household income
$66,322+26.4% vs. 2015–2019, before inflation
Average household income
$92,934
Median home value
$159,800
Jobs located here
4,043
Daytime population
12,084Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Murray County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Oklahoma

Every Oklahoma market ranked →

The highest-scoring counties in Oklahoma for pet businesses, numbered among those based in Oklahoma, with Murray County marked.

Top counties in Oklahoma

Counties in Oklahoma ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wagoner County, OK91278.6$1.1M+14.6%#4 of 2,200
2Rogers County, OK81369.8$943K+7.1%#63 of 2,200
3Canadian County, OK796310.8$892K+20.4%#93 of 2,200
4Osage County, OK72137.5$1.1M+2.2%#219 of 2,200
5Creek County, OK683010.6$758K+4.4%#368 of 2,200
6Tulsa County, OK5732011.7$745K+4.2%#779 of 2,200
7Carter County, OK572513.1$605K+1.8%#797 of 2,200
8Cleveland County, OK5614212.2$739K+2.6%#830 of 2,200
9Grady County, OK563115.0$590K+7.7%#842 of 2,200
10Bryan County, OK553016.3$467K+10.9%#885 of 2,200
44Murray County, OK28918.2$451K−0.5%#1,937 of 2,200

Other business types in Murray County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Murray County, OK?

As of September 2026, map listings count 9 pet businesses in Murray County. None of them are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in Murray County: counts under 3 are left out. Official counts also show 6 one-person businesses without payroll.

How much do households in Murray County, OK spend on pets?

About $4.1M a year, or $818 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 9 pet businesses on map listings, it comes to $451K per business. It is estimated from the incomes of the 4,956 households in Murray County and national spending patterns by income.

How does Murray County, OK compare with the U.S. for pet businesses?

Murray County has 18.2 pet businesses per 10,000 households, 75% above the U.S. rate of 10.4. Spending per business is $451K, 49% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Murray County would have about 5, against 9 on map listings.

How fast is Murray County, OK growing?

Population estimates put Murray County at 13,805 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 4,956 households. Median household income in Murray County is $66,322, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Murray County scores 28 for pet businesses (lower middle), #1,937 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Murray County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Murray County

Screening a site or an acquisition in Murray County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Murray County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.