County profile · Nevada
Churchill County, NV market data
How Churchill County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,851
- +1.1% since 2020
- Households
- 9,516
- Median household income
- $79,163
- +36.9% vs. 2015–2019, before inflation
- Median home value
- $329,900
- Jobs located here
- 8,037
- Highest market score
- 77
- Real estate agents and brokers, #64 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Churchill County by name and distance, and the households and spending within reach. Or open the report at the center of Churchill County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Churchill County has an estimated 25,851 people and 9,516 households. Population estimates put the population change in Churchill County from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). Median household income in Churchill County is $79,163, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.9%, before inflation.
Relative to the U.S., household spending in Churchill County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on clothing, shoes and related services (84).
Of the business types scored in Churchill County, real estate agents and brokers (77), gas stations (77) and real estate businesses (73) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #64 of 2,176 scored counties.
Churchill County is part of the Fallon area. Against the U.S., map listings per household run highest for grocery and convenience stores (68% above the U.S. rate) and lowest for real estate agents and brokers (55% below the U.S. rate).
All 56 business types in Churchill County
Highest Groundwork market score first. Each score compares Churchill County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 77 | #64 of 2,176 | 13 | 13.7 | Index only | 234 | 3 |
| Gas stations | 77 | #219 of 2,358 | 10 | 10.5 | $2.9M | 123 | 5 |
| Real estate | 73 | #146 of 2,229 | 17 | 17.9 | Index only | 226 | 6 |
| Bakeries and dessert shops | 71 | #232 of 1,889 | 5 | 5.3 | $7.2M | 174 | Under 3 |
| Insurance agencies | 67 | #552 of 2,272 | 9 | 9.5 | $2.3M | 185 | 7 |
| Primary care and pediatrics | 66 | #346 of 1,656 | 5 | 5.3 | $2.4M | 133 | 7 |
| Sit-down restaurants | 62 | #663 of 2,405 | 42 | 44.1 | $857K | 129 | 15 |
| Clothing and shoe stores | 59 | #696 of 2,087 | 7 | 7.4 | $2.3M | 185 | Under 3 |
| Home repair trades | 58 | #659 of 2,057 | 10 | 10.5 | $2.6M | 107 | 14 |
| Spas and skin care | 57 | #621 of 1,769 | 8 | 8.4 | $1.2M | 132 | Under 3 |
| Child care and preschools | 56 | #659 of 1,611 | 6 | 6.3 | $962K | 96 | 6 |
| Clothing, shoes and laundry | 56 | #851 of 2,210 | 11 | 11.6 | $1.5M | 170 | Under 3 |
| Auto repair and car care | 56 | #916 of 2,401 | 36 | 37.8 | $320K | 119 | 21 |
| Dentists and orthodontists | 55 | #741 of 1,886 | 7 | 7.4 | $1.7M | 172 | 9 |
| Doctors, dentists and clinics | 55 | #974 of 2,394 | 60 | 63.1 | $198K | 130 | 16 |
| HVAC and plumbing | 54 | #715 of 1,707 | 6 | 6.3 | $4.3M | 91 | 7 |
| Salons, barbers and spas | 54 | #952 of 2,385 | 41 | 43.1 | $226K | 106 | 5 |
| Restaurants and cafes | 51 | #1,142 of 2,405 | 91 | 95.6 | $396K | 107 | 41 |
| Gyms, studios and classes | 49 | #1,092 of 2,088 | 14 | 14.7 | $688K | 104 | 8 |
| Pet businesses | 49 | #1,136 of 2,200 | 12 | 12.6 | $745K | 85 | 8 |
| Auto repair shops | 49 | #1,237 of 2,378 | 27 | 28.4 | $426K | 96 | 13 |
| Collision repair and body shops | 48 | #710 of 1,327 | 5 | 5.3 | $2.3M | 75 | Under 3 |
| Lawn, cleaning and pest control | 48 | #940 of 1,771 | 9 | 9.5 | $1.3M | 80 | 9 |
| Pizza | 48 | #1,101 of 2,090 | 7 | 7.4 | $5.1M | 101 | 24 |
| Hair salons | 46 | #1,397 of 2,339 | 27 | 28.4 | $343K | 80 | 4 |
| Grocery stores | 44 | #1,231 of 2,070 | 8 | 8.4 | $7.1M | 76 | Under 3 |
| Physical therapy | 42 | #927 of 1,422 | 6 | 6.3 | $2M | 82 | Under 3 |
| Gyms | 42 | #1,187 of 1,792 | 9 | 9.5 | $1.1M | 82 | 5 |
| Coffee shops and cafes | 41 | #1,352 of 2,063 | 12 | 12.6 | $3M | 81 | Under 3 |
| Optometrists and eye care | 38 | #947 of 1,302 | 5 | 5.3 | $2.4M | 76 | Under 3 |
| Convenience stores | 38 | #1,551 of 2,261 | 12 | 12.6 | $4.7M | 60 | 5 |
| Grocery and convenience stores | 37 | #1,724 of 2,402 | 30 | 31.5 | $1.9M | 56 | 7 |
| Fast food and sandwich shops | 34 | #1,705 of 2,222 | 16 | 16.8 | $2.2M | 74 | 24 |
| Chiropractors | Not scored | Not scored | 4 | 4.2 | $3M | 124 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.2 | $6.5M | 54 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 4.2 | $3M | 103 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.2 | $2.2M | 88 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.2 | $2.9M | 115 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 4.2 | $2.4M | 59 | 5 |
| Barbershops | Not scored | Not scored | 3 | 3.2 | $3.1M | 164 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $3.1M | 185 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 3.2 | $4M | 39 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.2 | $3M | 66 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $3M | 109 | 5 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.1 | $802K | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.1 | $6M | Too few | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.1 | Index only | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $16.4M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $16.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.1 | $9.6M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $11.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Churchill County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.5M | $1,209 | 126 |
| Gasoline and other fuels | $29.4M | $3,093 | 119 |
| Food away from home | $36M | $3,783 | 93 |
| Groceries | $56.5M | $5,938 | 94 |
| Personal care products and services | $9.3M | $974 | 97 |
| Child care and other personal services | $5.8M | $606 | 104 |
| Memberships, classes and admissions | $9.6M | $1,012 | 103 |
| Medical and dental services | $11.9M | $1,247 | 97 |
| Pets | $8.9M | $939 | 103 |
| Clothing, shoes and related services | $16.4M | $1,726 | 84 |
| Vehicle insurance | $20.9M | $2,194 | 112 |
| Home repairs, maintenance and insurance | $25.9M | $2,726 | 90 |
| Lawn care, cleaning and other household services | $12M | $1,264 | 89 |
| Rent and homeowner costs | $166.1M | $17,460 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Churchill County
- Population, 2025 estimate
- 25,851+1.1% since 2020
- Households
- 9,516
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.2
- Land area
- 4,950 sq. mi.
- People per square mile
- 5
- Median household income
- $79,163+36.9% vs. 2015–2019, before inflation
- Average household income
- $94,538
- Median home value
- $329,900
- Jobs located here
- 8,037
- Daytime population
- 22,681Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Churchill County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Churchill County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Churchill County, NV growing?
Population estimates put Churchill County at 25,851 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 9,516 households. Median household income rose 36.9% from the 2015–2019 survey, before inflation.
How much do households in Churchill County, NV spend?
Households in Churchill County spend about $166.1M a year on rent and homeowner costs, $56.5M on groceries and $36M on food away from home. Set against the U.S., households in Churchill County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on clothing, shoes and related services (84).
Which business types have the highest market scores in Churchill County, NV?
The highest Groundwork market scores in Churchill County are for real estate agents and brokers (77), gas stations (77) and real estate businesses (73). Churchill County ranks #64 of 2,176 scored counties for real estate agents and brokers.
How does Churchill County, NV compare with the U.S.?
The median household income in Churchill County is $79,163 a year, 2% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $329,900, against $332,700 for the U.S. For its number of households, Churchill County has the most map listings, relative to the U.S., for grocery and convenience stores (68% above the U.S. rate) and the fewest for real estate agents and brokers (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Churchill County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Churchill County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Churchill County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Churchill County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.