County profile · Nevada
Washoe County, NV market data
Population, household spending and competition for 56 business types in Washoe County, each scored against other counties.
- Population, 2025
- 509,386
- +4.4% since 2020
- Households
- 199,296
- Median household income
- $88,096
- +36.0% vs. 2015–2019, before inflation
- Median home value
- $539,900
- Jobs located here
- 242,902
- Highest market score
- 89
- Barbershops, #16 of 1,356 scored counties
A site report maps the competitors on map listings around any address in Washoe County by name and distance, and the households and spending within reach. Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 509,386 people live in Washoe County, in 199,296 households. Between 2020 and 2025, the population of Washoe County grew 4.4%, faster than the U.S. (+3.1%). The median household income in Washoe County is $88,096 a year, 9% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Washoe County spend the most on child care and other personal services (an index of 128, where 100 is the U.S. average) and the least on clothing, shoes and related services (93).
The highest Groundwork market scores in Washoe County are for barbershops (89), child care centers and preschools (85) and grocery stores (82). Washoe County ranks #16 of 1,356 scored counties for barbershops.
Washoe County is part of the Reno metro area. For its number of households, Washoe County has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.3 times the U.S. rate) and the fewest for barbershops (55% below the U.S. rate).
All 56 business types in Washoe County
Highest Groundwork market score first. Each score compares Washoe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 89 | #16 of 1,356 | 48 | 2.4 | $4.4M | 235 | 4 |
| Child care and preschools | 85 | #38 of 1,611 | 96 | 4.8 | $1.5M | 155 | 87 |
| Grocery stores | 82 | #155 of 2,070 | 91 | 4.6 | $13.7M | 148 | 64 |
| Veterinarians | 79 | #106 of 1,485 | 69 | 3.5 | $3M | 111 | 45 |
| Gas stations | 79 | #162 of 2,358 | 124 | 6.2 | $4.4M | 186 | 113 |
| Funeral homes | 76 | #118 of 1,472 | 20 | 1.0 | $1.3M | 197 | 13 |
| Grocery and convenience stores | 75 | #290 of 2,402 | 286 | 14.4 | $4.4M | 129 | 135 |
| Pet grooming and boarding | 73 | #157 of 1,461 | 67 | 3.4 | $3.1M | 122 | 47 |
| Roofing and gutters | 72 | #135 of 1,177 | 48 | 2.4 | $12.4M | 147 | 39 |
| Oil change and quick lube | 71 | #64 of 479 | 15 | 0.8 | $14.6M | 107 | 12 |
| Tire shops | 71 | #245 of 1,530 | 65 | 3.3 | $3.4M | 135 | 37 |
| Pet businesses | 71 | #251 of 2,200 | 224 | 11.2 | $931K | 106 | 117 |
| Nail salons | 70 | #155 of 1,328 | 107 | 5.4 | $2M | 119 | 30 |
| HVAC and plumbing | 70 | #210 of 1,707 | 109 | 5.5 | $5.5M | 115 | 170 |
| Convenience stores | 70 | #429 of 2,261 | 138 | 6.9 | $9.1M | 115 | 71 |
| Collision repair and body shops | 69 | #232 of 1,327 | 50 | 2.5 | $4.4M | 142 | 66 |
| Home inspectors | 68 | #72 of 415 | 12 | 0.6 | Index only | 119 | 13 |
| Pizza | 68 | #365 of 2,090 | 132 | 6.6 | $6.3M | 125 | 426 |
| Laundromats | 67 | #189 of 785 | 27 | 1.4 | $14.1M | 113 | 9 |
| Home repair trades | 66 | #331 of 2,057 | 215 | 10.8 | $2.8M | 114 | 366 |
| Gyms | 65 | #360 of 1,792 | 164 | 8.2 | $1.5M | 114 | 86 |
| Car washes and detailing | 64 | #364 of 1,451 | 78 | 3.9 | $2.8M | 112 | 40 |
| Auto repair shops | 64 | #571 of 2,378 | 412 | 20.7 | $533K | 120 | 238 |
| Martial arts and dance studios | 62 | #336 of 1,334 | 117 | 5.9 | $2.1M | 103 | 69 |
| Landscaping and lawn care | 62 | #425 of 1,493 | 88 | 4.4 | $3.1M | 107 | 227 |
| Fast food and sandwich shops | 62 | #655 of 2,222 | 256 | 12.8 | $3.3M | 107 | 426 |
| Auto repair and car care | 62 | #662 of 2,401 | 702 | 35.2 | $313K | 116 | 348 |
| Bakeries and dessert shops | 61 | #507 of 1,889 | 163 | 8.2 | $5.1M | 124 | 161 |
| Hair salons | 61 | #650 of 2,339 | 470 | 23.6 | $452K | 105 | 116 |
| Physical therapy | 60 | #452 of 1,422 | 109 | 5.5 | $2.5M | 104 | 78 |
| Chiropractors | 60 | #465 of 1,490 | 117 | 5.9 | $2.3M | 97 | 62 |
| Gyms, studios and classes | 60 | #594 of 2,088 | 343 | 17.2 | $709K | 107 | 155 |
| Sit-down restaurants | 60 | #755 of 2,405 | 1,119 | 56.1 | $748K | 113 | 376 |
| Optometrists and eye care | 58 | #475 of 1,302 | 88 | 4.4 | $3.1M | 98 | 42 |
| Electricians | 56 | #453 of 1,160 | 58 | 2.9 | $10.3M | 86 | 157 |
| Primary care and pediatrics | 56 | #641 of 1,656 | 136 | 6.8 | $2M | 112 | 387 |
| Urgent care and walk-in clinics | 55 | #134 of 325 | 10 | 0.5 | $27.1M | 111 | 25 |
| Restaurants and cafes | 55 | #980 of 2,405 | 2,175 | 109.1 | $385K | 104 | 945 |
| Dry cleaners | 54 | #223 of 507 | 21 | 1.1 | $18.1M | 116 | 24 |
| Yoga, Pilates and fitness studios | 54 | #311 of 777 | 62 | 3.1 | $3.9M | 97 | 86 |
| Salons, barbers and spas | 54 | #950 of 2,385 | 907 | 45.5 | $234K | 110 | 206 |
| Pest control | 53 | #315 of 699 | 30 | 1.5 | $9.2M | 90 | 32 |
| Spas and skin care | 51 | #855 of 1,769 | 255 | 12.8 | $834K | 95 | 49 |
| Coffee shops and cafes | 50 | #1,013 of 2,063 | 257 | 12.9 | $3.3M | 88 | 140 |
| Clothing and shoe stores | 50 | #1,055 of 2,087 | 292 | 14.7 | $1.3M | 103 | 163 |
| Pet stores | 49 | #502 of 974 | 61 | 3.1 | $3.4M | 76 | 25 |
| Lawn, cleaning and pest control | 48 | #931 of 1,771 | 188 | 9.4 | $1.5M | 87 | 468 |
| Clothing, shoes and laundry | 48 | #1,200 of 2,210 | 413 | 20.7 | $921K | 105 | 196 |
| Property management | 45 | #537 of 910 | 89 | 4.5 | Index only | 76 | 158 |
| Dentists and orthodontists | 42 | #1,239 of 1,886 | 285 | 14.3 | $952K | 97 | 241 |
| Insurance agencies | 41 | #1,433 of 2,272 | 383 | 19.2 | $1M | 81 | 205 |
| Real estate agents and brokers | 39 | #1,668 of 2,176 | 974 | 48.9 | Index only | 70 | 363 |
| Doctors, dentists and clinics | 38 | #1,786 of 2,394 | 2,165 | 108.6 | $125K | 82 | 835 |
| Real estate | 37 | #1,817 of 2,229 | 1,268 | 63.6 | Index only | 68 | 687 |
| Mortgage brokers and lenders | 33 | #744 of 887 | 193 | 9.7 | Index only | 50 | 91 |
| House cleaning | 31 | #745 of 847 | 70 | 3.5 | $3.9M | 62 | 209 |
Household spending in Washoe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $219.5M | $1,102 | 115 |
| Gasoline and other fuels | $550.3M | $2,761 | 106 |
| Food away from home | $836.8M | $4,199 | 103 |
| Groceries | $1.2B | $6,272 | 99 |
| Personal care products and services | $212.6M | $1,067 | 106 |
| Child care and other personal services | $148.7M | $746 | 128 |
| Memberships, classes and admissions | $243.1M | $1,220 | 124 |
| Medical and dental services | $271.4M | $1,362 | 106 |
| Pets | $208.5M | $1,046 | 115 |
| Clothing, shoes and related services | $380.4M | $1,909 | 93 |
| Vehicle insurance | $387.9M | $1,946 | 99 |
| Home repairs, maintenance and insurance | $596M | $2,990 | 99 |
| Lawn care, cleaning and other household services | $275.7M | $1,383 | 98 |
| Rent and homeowner costs | $3.7B | $18,762 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Washoe County
- Population, 2025 estimate
- 509,386+4.4% since 2020
- Households
- 199,296
- Median age
- 40.1
- Homes lived in by their owners
- 60%
- Vehicles per household
- 2.0
- Land area
- 6,316 sq. mi.
- People per square mile
- 79
- Median household income
- $88,096+36.0% vs. 2015–2019, before inflation
- Average household income
- $120,937
- Median home value
- $539,900
- Jobs located here
- 242,902
- Daytime population
- 492,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Washoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Washoe County, NV growing?
Population estimates put Washoe County at 509,386 people in 2025, up 4.4% since 2020, faster than the U.S. (+3.1%). It has 199,296 households. Against the 2015–2019 survey, median household income rose 36.0%, before inflation.
How much do households in Washoe County, NV spend?
Households in Washoe County spend about $3.7B a year on rent and homeowner costs, $1.2B on groceries and $836.8M on food away from home. Relative to the U.S., household spending in Washoe County runs highest on child care and other personal services (an index of 128, where 100 is the U.S. average) and lowest on clothing, shoes and related services (93).
Which business types have the highest market scores in Washoe County, NV?
Of the business types scored in Washoe County, barbershops (89), child care centers and preschools (85) and grocery stores (82) have the highest Groundwork market scores. For barbershops, that ranks #16 of 1,356 scored counties.
How does Washoe County, NV compare with the U.S.?
Median household income in Washoe County is $88,096, 9% above the U.S. median of $80,734. The population rose 4.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $539,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.3 times the U.S. rate) and lowest for barbershops (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Washoe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Washoe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Washoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Washoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.